Form Policy, LLC

03/09/2023

Social Media Business Strategy - Are you capturing new business?

Brand strategy is an art, able to identify nuanced positions leading to measurable objectives. We're rooted in research. We're brimming with creative ideas. We're ready to take you to the next level.

Visit FormPolicy.com

02/23/2023

Considering podcasting? It's a great way to promote your business or product. We can help you get started, record your podcast in a professional broadcast-ready studio, and deliver you a polished, edited final product - ready for distribution. Pricing starts at just $150.
Find out more at https://formpolicyllc.com/podcast-strategy

04/09/2022

We are proud to partner with Bentley of Tysons Corner] and throughout this Virginia Vine Weekend. V Foundation funds research and leads the fight against cancer.
Become a partner and learn more at v.org

Bentley of Tysons Corner]

02/11/2022

Thrilled to be working with Aston Martin Washington DC on targeted marketing strategy with this extraordinary vehicle.
Stay tuned.

01/12/2022

Yes, our client just had 79% year over year growth. Same product. How?

For this client, we identified a superior message and position to be owned.

Many firms overlook the importance of brand strategy and go straight to marketing. Don't do that.

We bring a wealth of analytic and evaluative tools to the table. We target measurable objectives. You win.

Give us a call.

09/16/2021

"We have been working with Form Policy exclusively since 2017. They understand that our business demands very tight deadlines and error free content, which they have continuously delivered over the years. They really care about our businesses success, and have been instrumental in helping us to grow our business.”

- Dan Carl, Media Director, Hot Productions

09/01/2021

Do you ever find yourself wondering why social media doesn't seem to be helping your business grow? You're posting and posting and posting and seeing very little growth.

Or maybe you're scratching your head every day trying to come up with something to post.

We're here to help.

We can take a look at your social media presence and quickly identify some easy fixes that will give your accounts a boost... We'll also brainstorm new ideas with you and customize a strategy for growth.

Reach out today to learn more. Just DM us... Initial consultations are free!

06/30/2021

No wonder 81% of small and midsize businesses rely on email as their primary customer acquisition and retention channel... It is 40x more effective than social media and the ROI is an average of 4400%!

If you're not sending awesome emails to your subscribers once a week, you're missing out on some huge opportunities to increase sales and customer loyalty. If you're not actively building your email list, again... you're missing out.

Of course, there are lots of reasons why email marketing hasn't been a priority. If you're running a small business, you have a ton on your plate and no time to be writing emails... Maybe you have an administrative assistant who is running social media, doing customer service, keeping the office stocked with pens that are always disappearing, and wearing 100 other hats.

We get it, and that's why we're here. Reach out today and we'll customize a plan to meet your needs and budget.

06/29/2021

How often are you sending emails to your subscribers?

According to Constant Contact, 61% of consumers say they enjoy receiving promotional emails once per week. 38% said they would like emails to come even more frequently. If they signed up for your emails, they want to hear from you!

Don't have time to send emails once per week? Running out of ideas? Not getting the open rates or engagement you'd like from them?

Here are just a few ideas. We have more.

Put together a Top 5 or Top 10 list of something relevant to your brand or business. This content could also be repurposed in a blog or on social media.

A motivational or funny quote relevant to your subscribers, just something to brighten their day.

Surveys or polls related to your brand or business. People love giving their opinions! This is also great for social media content.

Exciting news relevant to your business or brand, either about your company or about your industry.

Happy Birthday emails - these can be set to send automatically to your subscribers who have entered their birthday at sign up.

These are just a few suggestions. What works for you?

Need help with email marketing? We offer consulting packages, project-specific services, or full-service email marketing where we basically take care of everything for you. Reach out to us today - initial consultations are always free.

06/28/2021

Did you know that welcome emails have an open rate of 82%?

Compare that to the average email open rate of 21%... A welcome email is four times more likely to be opened than any other email you send!

Before initial consultation calls with potential clients, we sign up for their email lists. Maybe a little sneaky on our part, but we do it because we know there's a pretty good chance they will need our help with email marketing too. More often than not, we either don't receive a welcome email because they haven't set it up, or the welcome email is weak and needs some WOW.

Here are a few tips for setting up a stellar welcome email.

WELCOME them by name. Set up the personalization option - personalized emails are 50% more likely to be opened.

Make it visually appealing. Create a branded welcome graphic that really pops. Even better, include a short welcome video.

Create a sense of community and exclusivity by sharing a little more about your company, without a hard sell. Tell them what they can look forward to in future emails.

Offer an email exclusive discount code.

Invite them to follow you on social media. Include the links to your Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter, TikTok, etc.

Invite them to subscribe to your podcast, Facebook group, or include a link to a popular blog post.

You know the saying, you never get a second chance to make a first impression. A welcome email is a first impression and could mean the difference between future opens and being ignored.

Need help with your welcome email? That's what we're here for. Reach out to us today.

06/26/2021

We're always surprised when we see businesses posting away on social media without using hashtags... Especially those that are paying a social media management company to post for them. Here are some hashtag tips from our Lead Strategist.

Yes, hashtags work! Here's how to use them for maximum impact on Facebook, Instagram, Twitter, and more.