06/04/2026
When a crisis happens, the time to meet your Public Information Officer counterparts in the region is not right after the scanner goes off.
Back in 2015, my friend and colleague Chad Doran and I saw that gap and started a regional PIO network to connect the crisis communicators — police, fire, EMS, municipalities, counties, healthcare, schools and private sector — across northeast Wisconsin. Life happens, things evolve, and that group faded.
Last week it came back. Better.
I am grateful that Eric Rasmussen, Paula Van De Leygraaf and Daniel Kane, directors of Winnebago, Outagamie, and Brown County Emergency Management, took the initiative to revive and reshape this into the Tri-County Region PIO Group, asking me to join them. We created a mission, a vision and a plan to grow.
Thanks to our first presenter, Lori Blakeslee from Green Bay Area Public School District, who talked about how to validate and respond to negative social media.
Crisis communication is better and more impactful when the communicators know each other, trust each other, and have discussed the hard questions before the hard day arrives.
This group is building that foundation. I am proud to have planted a small seed a decade ago and even prouder to see what it's becoming.