The Bradford Group

The Bradford Group We Help Contractors Manage Marketing Efforts & Monitor Agency Results.

Ok, maybe Muhammad Ali didn't say this, but it sounds like something he would have said!😜 Ali was a marketing and PR gen...
01/04/2023

Ok, maybe Muhammad Ali didn't say this, but it sounds like something he would have said!😜 Ali was a marketing and PR genius. If he were in business today, it's a safe bet he'd be against percent-based marketing support services, too.

Let's be honest: A marketing strategist whose pay increases with your marketing budget cannot be an unbiased guide. Contractors need advice they can trust, knowing the strategies deployed are designed to impact their bottom line. However, when a consultant collects a percentage of your marketing spend, their interests align more with the agency's bottom line than yours.

Ad agencies often base their fees on a percent of your ad budget, and while there are significant downsides to this, it is the industry standard. However, when it comes to marketing strategy and support, you need a partner who will not hesitate to slash ad budgets and scrap underperforming services if necessary. When a consultant adds a second layer of expense to your already high agency fees, making serious budgetary changes means cutting their own pay. This puts even the most well-intentioned consultant in a questionable position.

Think about it: Would you ever pay an employee a percentage of how much money they *spend*? Of course not! Pay based on profit? Sure! Pay based on revenue? You bet! But...pay based on how much money they spend? Not so much.

Our team has over a decade of experience in contractor marketing, and we provide the best support in the business for a simple flat monthly rate. Call or text 580-647-8400 to learn more, or book a free 15-minute call at https://tbg.ai/intro. We want to be in your corner!🥊 In fact, we already are.

Contractor marketing agencies aren’t evil, but they are never unbiased guides. Anyone whose pay increases with your ad s...
01/04/2023

Contractor marketing agencies aren’t evil, but they are never unbiased guides. Anyone whose pay increases with your ad spend or marketing budget cannot provide impartial advice - no matter how well-intentioned they are.

Here are 15 benefits of having marketing support that is only looking out for your interests.

1. Ensure the strategies being used are best for your bottom line, not the agency’s margins
2. Ensure the agency is providing the right value for the right price
3. Have an expert help you interpret agency advice, results, and reports
4. Avoid “fluff” marketing reports by having a marketing analyst study the real data to uncover the actual results
5. Cut unnecessary services or find overlap between services to reduce costs
6. Have someone who understands the numbers doing a deep analysis of the ROI for your marketing services
7. Identify discrepancies between the services you pay for and the actual services being delivered
8. Have someone offering strategies and ideas for things outside of your current marketing structures
9. Make sure the tactics being used are cutting-edge, not simply an agency’s standard operating procedures
10. Get advice from an expert without worrying if their answers are self-serving
11. Have safeguards in place ensuring budgets are met, not exceeded, and funds allocated according to your best interests
12. Have an extra set of eyes and ears watching all of your digital assets to catch issues as or before they happen
13. Identify blind spots in your marketing strategies & services
14. Receive far faster answers to marketing questions or issues
15. Have a guide that helps you to develop & execute a cohesive plan from all of your marketing efforts and vendors.

We have robust agency support plans starting at $500/mo! Call 580-647-8400 to learn more, or book a free 15-minute call at https://tbg.ai/intro.

Contractors! We are 🙌excited to announce the release of several new programs designed to support you in your marketing ...
01/04/2023

Contractors! We are 🙌excited to announce the release of several new programs designed to support you in your marketing efforts. We are on a mission in 2023 to remove the 😩stress and 🤨uncertainty you face regarding marketing. In brief, our new offerings tend to fall into one of three categories:

✅Agency Support: For as little as $500/mo, every week, we will 🔎analyze every facet of your digital presence & advertising results. When problems arise, we'll let you and your agency know (and offer solutions along the way). Better yet, we'll also attend your live monthly agency reporting calls to ensure your best interests are cared for, all while offering unlimited marketing support to your office throughout the month!

✅Marketing Management: Most contractors who use an advertising agency do not need a full-time Marketing Director, but they do need someone leading the way. In most cases, this 😰stressful role falls to the owner, who has 174 other things to do. For a fraction of the cost of an employee, we will manage the entirety of your marketing efforts at a simple flat rate.

✅Internal Teams: Are you tired of paying 2-3 times 💸 what you should be for marketing services? Let us help you build a world-class internal marketing department! With over a decade of experience building marketing teams and systems, we are better equipped than anyone to help you take control of your marketing, all while reducing costs and improving results!

Schedule a free 15-minute introductory call at https://tbg.ai/intro or call/text 580-647-8400 to learn how we can help you have the best and most profitable year ever.

CTR, CRO, SEO, CRM - feel like you’re drowning in a world of marketing algorithms?We feel your pain.Marketing profession...
06/09/2022

CTR, CRO, SEO, CRM - feel like you’re drowning in a world of marketing algorithms?

We feel your pain.

Marketing professionals throw around a lot of terms.

We’re interested in what they mean, and the results they get.

Do you feel you have visibility into that?

Most business leaders aren’t marketing professionals and feel the gap in knowledge to adequately oversee a team of marketers.

It’s why we exist: to bring clarity to what your marketing team is doing (performance & more) and help them do it better.

Call on a consultant - connect with The Bradford Group.

Reality check: technology is supposed to work for you.If your marketing technology isn’t making your life easier, there’...
06/07/2022

Reality check: technology is supposed to work for you.

If your marketing technology isn’t making your life easier, there’s a problem.

Do you feel constantly frustrated or hit a wall?
Do you fail to see the value of technology to generate or nurture leads?
Do you feel like there is untapped potential in using technology to build your brand?

You may need someone to assess how (when & why) you’re using technology in your business.

We can help with that.

DM to learn more.

Want to know the #1 reason businesses don’t grow?Insufficient strategy.That's it.Many times, you understand the basic t...
06/02/2022

Want to know the #1 reason businesses don’t grow?

Insufficient strategy.

That's it.

Many times, you understand the basic tactics of HOW you could/should grow… but you lack strategic direction to coordinate efforts.

As you expand, this problem gets bigger.

If you feel like you need a reset, refresh, realignment, or revisit the direction you’re headed, specifically in business development and marketing, The Bradford Group can help.

Reach out to learn more.

05/31/2022

WHO. HAS. TIME?

Google Business
Facebook
Instagram
Tik Tok
YouTube
The Metaverse?

Everyone will tell you (emphatically), what your business *must do* and the platforms you *must use.*

But the truth is, your impact will be felt in a very specific sector, by your ideal customer.

If you feel like your marketing department is all over the place, tossing spaghetti at the wall like it’s pasta night, let us help.

Yes, test and try.
But (most importantly) measure and manage.

Our assistance is useful on both ends. Contact us to learn more.

Is SMS text marketing… ethical?It’s an important question. If you’ve been barraged by texts from insurance agents or end...
05/27/2022

Is SMS text marketing… ethical?

It’s an important question. If you’ve been barraged by texts from insurance agents or endless questions about your car warranty, you know that this strategy requires the right touch.

If you use SMS text marketing in your company’s lead generation efforts, you may need some guidance.

The Bradford Group is a team of consultants that helps your marketing department with well-developed strategies for securing new business.

Contact us to learn more!

STOPHere’s what doesn’t work: doing the same thing you’ve always done (cold calling, leads, nothing) and expecting resul...
05/25/2022

STOP

Here’s what doesn’t work: doing the same thing you’ve always done (cold calling, leads, nothing) and expecting results.

The truth is, creative content is winning the day when it comes to marketing people actually consume and actually enjoy.

Does your team have the know-how and skills to create at this level?

We can help you find out. DM to learn more.

Do you have to talk about EVERY holiday?Are you watching your social media and email marketing efforts frantically post ...
05/20/2022

Do you have to talk about EVERY holiday?

Are you watching your social media and email marketing efforts frantically post about each and every holiday (traditional or not?).

This is a way to post something “of general interest,” but you can definitely overdo it.

It’s important that you have a plan on social: not just posting because you think you have to or because it’s what everyone else is doing.

If your social media team is out of ideas or energy, we can come in and assess your strategy.

Contact us to learn more.

Address

Ardmore, OK
73401

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+15806478400

Website

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