06/19/2026
A client came to our last call scattered......
Tabs everywhere.
A dozen "perfect" businesses all calling at once. Every listing looked like the one.
Here is what I told them.
Your first business is not the dream. It is the doorway.
Treat it like a starter home. Move in for five years. Build equity. Bring fresh eyes and new energy to a tired company. Then sell, step up, and go after the one you actually wanted all along.
The trap is believing the first deal has to be the perfect deal. It doesn't. It just has to be the right numbers in a market with room to grow.
Stop chasing businesses. Start building a path.
That shift, from looking for the summit to placing the next stepping stone, is where the whole game changes.
What would open up for you if your next move was the doorway, not the destination?