Hanover Research

Hanover Research Hanover Research is a global research and analytics firm that provides high quality, custom research through an annual, fixed-fee model.

Hanover Research is a global research and analytics firm that provides high quality, custom research through an annual, fixed-fee model for clients in corporate sectors as well as clients in the primary, secondary, and higher education space and healthcare sector. Founded in 2003 and headquartered in Arlington, Virginia, Hanover has over 330 employees, including a high-caliber staff of researchers

, survey experts, analysts, statisticians, and grant professionals. One of the industry’s fastest growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through a custom, high-value model.

Learn what Gen Z values most, how their preferences are shaped, and how to refine messaging, programs, and outreach to a...
03/19/2026

Learn what Gen Z values most, how their preferences are shaped, and how to refine messaging, programs, and outreach to attract and retain them

Use these proven practices to recruit and serve more Gen Z and Gen Alpha students at your institution. Generation Z (Gen Z) students now straddle

Higher Ed enrollments are shifting. Get a step by step guide to assess programs, optimize your portfolio, and invest whe...
02/09/2026

Higher Ed enrollments are shifting. Get a step by step guide to assess programs, optimize your portfolio, and invest where growth is possible before it’s too late.

For a steadier financial outlook, institutions need an academic portfolio review process that can strengthen program mix and performance. Shifting

How do you score your leads? Explore how Hanover's data scientists use lead scoring to drive sharper, more relevant enag...
02/09/2026

How do you score your leads? Explore how Hanover's data scientists use lead scoring to drive sharper, more relevant enagement with prospects.

Lead Scoring Extracting insight from client and prospect success to maximize future conversions Can lead scoring predict a sale? There is an enormous

Still marketing to demographics? Learn what really drives buyers, from motivations to decision triggers, with data-backe...
02/03/2026

Still marketing to demographics? Learn what really drives buyers, from motivations to decision triggers, with data-backed buyer personas.

Buyer PersonaUnderstand your audience on a personal level Your customers’ purchasing decisions are driven by more than just their age group or area code

84% of students use AI. Do you have a plan? Learn 5 proven ways K-12 leaders can integrate AI safely while enhancing tea...
02/03/2026

84% of students use AI. Do you have a plan? Learn 5 proven ways K-12 leaders can integrate AI safely while enhancing teaching, learning, and operations.

Artificial intelligence technology in schools is here to stay. Learn how to thoughtfully integrate AI into K-12 education with five practical tips.

Don’t rely on assumptions — rely on insights. Our Customer Needs Toolkit reveals the key drivers behind customer decisio...
01/07/2026

Don’t rely on assumptions — rely on insights. Our Customer Needs Toolkit reveals the key drivers behind customer decisions to help you build stronger connections.

Uncover what your customers truly want with a proven framework for driving loyalty and revenue. Why Most Customer Strategies Fail Market trends change in

Learn the secrets of market research and how its targeted insights provided 86% of companies with a return of 4x their i...
01/07/2026

Learn the secrets of market research and how its targeted insights provided 86% of companies with a return of 4x their investments. Get your copy of the Ultimate Guide to Market Research today.

Market research provides targeted business insights that companies can leverage to build effective strategies. Almost 80% of businesses use market

With evolving consumer preferences and fierce competition for shelf space, CPGs need the right market intelligence to su...
01/07/2026

With evolving consumer preferences and fierce competition for shelf space, CPGs need the right market intelligence to succeed. Hanover offers deep insights to inform your market strategy and grow your business. Discover more here.

Hanover Research equips CPGs with insights on consumer behavior, market trends, and retailer priorities to optimize strategies and drive success.

Looking to set KPIs that drive measurable results in K-12 education? Our blog shares 6 essential questions to help you g...
01/07/2026

Looking to set KPIs that drive measurable results in K-12 education? Our blog shares 6 essential questions to help you get started with data-driven decision-making.

Learn how to choose the most effective K-12 KPIs to promote continuous improvement by investigating the following questions. In an era of fluctuating

Make faster, smarter decisions with Hanover’s Quick Turn Surveys. In just five days, get targeted, data-backed insights ...
11/17/2025

Make faster, smarter decisions with Hanover’s Quick Turn Surveys. In just five days, get targeted, data-backed insights to guide your next move, whether testing product concepts, messaging, or brand perception. With proven expertise and precision targeting, Hanover delivers the insights you need to act with confidence.

Quick Turn Survey The Insights You Need—Faster Get fast, actionable insights into your most pressing business issues with Hanover’s Quick Turn Custom

“Hanover’s Brand Tracker enables us to confidently track market reaction to our creative campaigns.” See how Once Upon a...
11/12/2025

“Hanover’s Brand Tracker enables us to confidently track market reaction to our creative campaigns.” See how Once Upon a Farm uses Hanover’s data-driven insights to measure awareness, consideration, and NPS — and strengthen its brand impact across key consumer segments.

Find out how Hanover Research's Brand Tracker helps Once Upon a Farm quantitatively assess core segments of its consumer base.

Hanover’s K-12 Advisory Services help districts achieve systemic improvement through customized, research-backed consult...
11/11/2025

Hanover’s K-12 Advisory Services help districts achieve systemic improvement through customized, research-backed consultation. Our expert advisors partner with your team to evaluate priorities, build capacity, and drive measurable results across strategy, instruction, and leadership. Turn insights into action with support tailored to your district’s unique goals.

Request a consultation Advisory Services Empowering districts to achieve meaningful systemic improvements through a flexible approach customized for your

Address

Arlington, VA

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

(202) 559-0050

Website

https://twitter.com/HanoverResearch, http://www.linkedin.com/company/hanover-research

Alerts

Be the first to know and let us send you an email when Hanover Research posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hanover Research:

Shortcuts

Share

Category