05/30/2026
Stop Apologizing for Your Prices: The Solopreneur’s Guide to Charging What You’re Worth
Last week I read a story that hit a little too close to home: a skilled electrician installed a light fixture, competent, courteous, efficient, the whole deal. When the homeowner asked what they owed, he said (almost sheepishly), “Gee, is $50 okay?” And I get it. I’ve watched smart, capable solopreneurs do the exact same thing, offer a number like they’re asking permission to exist....
Last week I read a story that hit a little too close to home: a skilled electrician installed a light fixture, competent, courteous, efficient, the whole