Blue Mountain Marketing

04/12/2013

Don't feel bad - "Big Data" is a formidable challenge for most companies, but a key part of Customer Experience Mgmt

[So many buzz words, so little time - Big Data can be simply defined as the increasingly complex and large amount of data that is collected and stored by organizations. The efficient & smart processing of this data is critical to define and nurture customer experience management strategies. As an IBM-lover, I have to include this link to their white paper on Big Data and it's implications: http://www-01.ibm.com/software/info/rte/bdig/bdwa-7-post.html]

Marketers overwhelmingly see Big Data as an opportunity, even if its proliferation is also causing a fair bit of head-scratching. The greatest percentage would like to add predictive analytics around the lifetime value of customers to their data rost

04/12/2013

(Photo credit: needoptic) Responsive design is the hot topic for 2013. We've moved beyond mobile and finally reached the point where companies are accepting the fact that the best ROI comes from fully integrated marketing programs. It's hard to fully integrate when your website is a convoluted mess…

04/12/2013

Creating the CRM app is the easy part - ensuring that the app sufficiently nurtures your customers' experience is the tricky part:

http://www.gartner.com/newsroom/id/2421015

Significant shifts will occur in the customer relationship management (CRM) market in the next two years. Gartner, Inc. predicts mobile CRM apps available for download on app stores will grow to over 1,200 by 2014 from over 200 in 2012. More than 50 percent of total CRM software revenue for certain…

06/27/2012

Clever use of (a very mature looking!) celebrity endorsement and crowdsourcing of home goods:

Your taste has probably changed since college. Homemint makes keeping your home a reflection of the current you easy.

06/26/2012

Please cross your fingers for our Colorado clients and their families:

Boulder County emergency crews are responding to several small grass fires reported north and south of Boulder. Tuesday, June 26, 2012.

06/26/2012

These are really great tips on Facebook marketing mistakes - many articles are overwhelming, this is just 5 quick tips to remember. One important point - don't be boring or predictable. This is a hard balance to strike when you need to display professionalism & knowledge, yet still be interesting:

More and more small businesses are setting up pages. Here are the top mistakes to avoid when you set up your business Page.

06/26/2012

Good material on WordPress for those looking to optimize their blog presence:

Your WordPress website has the potential to become a powerhouse publishing platform, but there are a few things you'll need to get in order first ...

06/26/2012

Quote of the day: The thing always happens that you really believe in; and the belief in a thing makes it happen.
Frank Loyd Wright

06/25/2012

I am so excited to spread the word about a quickly developing small company comprised of 3 talented partners... TruDesign. Like every savvy start-up company, they have been working hard to get 'free press' and are going to be featured in an upcoming design mag with one of their design. The lesson? Be as creative as possible - and as efficient as possible - with your marketing especially in the early stages of your business.

http://trudesigncolorado.com/

06/25/2012

Check out Social Media Examiner's weekly update, including HootSuite's recent LinkedIn integration:
http://www.socialmediaexaminer.com/linkedin-pages-allow-targeted-updates-this-week-in-social-media/