Infinitive

02/23/2024

Is your organization cultivating trusted consumer relationships to effectively monetize your streaming content? We place a strong emphasis on the pivotal role of your first-party data and how our three-step process - Collect, Protect, and Connect - empowers companies to unlock its value. In this blog, we will delve into the Collection phase of this process.

The emergence of Direct-to-Consumer services and the acquisition of first-party data have profoundly reshaped the media landscape, introducing fresh streams of valuable data. It's crucial to distinguish between merely possessing data and truly comprehending its significance.

https://hubs.la/Q02lvG6c0

Monetization Insights: Utilizes AI/ML and logfile analysis to automate ad break recommendation and insertion to create monetization solutions. Our solution also identifies dollars left on the table from missed ad opportunities.

02/22/2024

We are excited to highlight the achievements of a top Fortune 500 media corporation we recently worked with. Through the utilization of a robust Business Intelligence (BI) platform, the organization experienced remarkable achievements:

- Strengthened executive reporting, enabling more informed decision-making across business units.
- Achieved significant advancements in customer acquisition through refined marketing strategies.
- Developed predictive churn models to enhance forecasting accuracy.
- Conducted in-depth customer analyses, covering aspects such as lifetime value, contribution, and attribution.

Read more here: https://hubs.la/Q02lv6g40

A leading Fortune 500 media organization, with multiple online properties and consumer-facing brands, needed to improve visibility into its business operations and performance and to gain a deeper understanding of its customer base.

02/21/2024

The landscape of retail and hospitality has evolved dramatically over time, driven by technological advancements, shifting consumer behaviors, economic influences, and market dynamics. Companies that can adeptly navigate these changes and embrace digital transformation are poised for success in this dynamic environment. Adaptability and a commitment to innovation are key to thriving in today's rapidly evolving industry.

https://hubs.la/Q02lv46N0

The retail and hospitality industry has undergone significant changes over time due to various technological advancements, shifts in consumer behavior, economic factors, and market dynamics. Businesses that can adapt to to industry changes and embrace digital transformation are better positioned to....

02/19/2024

Data readiness is a crucial factor in the successful adoption of AI. For AI systems to function effectively, they require ample high-quality data that is accessible, clean, and well-organized. However, various data-related concerns can pose significant challenges to organizations aspiring to implement AI solutions. Fortunately, modern data platforms (e.g., Databricks) have capabilities that address many of these concerns, unlocking the potential of your data to drive business value.

Download our FREE AI eBook here: https://hubs.la/Q02ltWgB0

02/16/2024

AI offers immense potential to transform businesses, but bridging the gap between aspiration and reality requires careful planning and ex*****on. In our new eBook, we explore 4 key challenges organizations often encounter when implementing AI.

Download our free eBook and discover practical strategies to overcome these challenges, build a robust AI foundation, and unlock the true potential of this transformative technology: https://hubs.la/Q02kYz8P0

02/15/2024

Feeling the pain of manual controls and out-of-control compliance? Don't sweat it, we can help!

Infinitive provided a cross functional team to perform comprehensive assessments of the controls portfolio. Our team successfully:
➡️Focused on analyzing opportunities to shift left, automate, standardize, and add continuous monitoring.
➡️Guided stakeholders through detailed assessments and distilled the findings into customized packages.
➡️Provided client with action items for impacted executives and divisions.

Read more about how we can help your organization here: https://hubs.la/Q02kYvvK0

Challenge A Fortune 500 Company needed assistance in transforming and improving the sustainability of the company’s control ecosystem to reduce risk and A Fortune 500 Company needed assistance in transforming and improving the sustainability of the company’s control ecosystem to reduce risk and ...

02/14/2024

Cloud technologies is a game-changer for Financial Services! At Infinitive, we've got you covered: revolutionizing customer experience, ensuring app resilience, staying compliant, safeguarding data, & maximizing ROI. Our experts help you tackle it all. Let's leverage cloud tech to launch new products, manage risks, boost revenue, & unleash your data's power!

https://hubs.la/Q02kYphY0

Mitigate IT risks and ensure data integrity. Our comprehensive solutions offer effective data governance and risk management for optimal protection and compliance.

02/12/2024

Data serves as the cornerstone of any industry. Whether you operate in finance, healthcare, education or media, the quality and integrity of your data are crucial to achieving successful business outcomes.

A robust data architecture not only streamlines operations but also enhances decision-making capabilities and drives cost efficiencies. By investing in a well-structured data framework, enterprises can unlock opportunities for operational excellence and sustainable growth.

We understand the significance of leveraging data effectively for business transformation. Our suite of solutions is designed to support organizations in this critical endeavor. https://hubs.la/Q02kFP7x0

Transform data with analytics. Uncover insights, trends, and correlations. Make informed decisions and drive success with our data transformation solutions.

02/09/2024

The winds of change are sweeping through colleges and universities, transcending individual departments and leaving a profound impact on entire institutions. In the face of decentralized structures and traditional decision-making, this transformational journey becomes a challenging, treacherous road.

Read more below about the intricacies of this transformative journey in higher education. Explore how effective leadership from the top – university presidents, provosts, and deans – acts as the guiding force, conducting the orchestra towards a more harmonious and successful future. https://hubs.la/Q02jldnc0

Author: Wayne Campagna, Consulting Executive, Higher Education SMEThe changes being made by many colleges and universities are becoming less The importance of data in today’s new landscape has created an environment which can reinforce and solidify the cross-department collaboration required to ...

02/08/2024

Are you facing aging and disparate technology stacks?

We recently helped a large broadcasting company successfully migrate to best-of-breed OMS and ad server platforms via full-scale rollout and adoption. This included:
- Implementation of new technology and processes
- Migration of 30,000+ active campaign lines into the new platforms
- Management of business readiness for 300+ users
- And much more...

Read this case study and let us know if this sounds like something your organization could use our help with: https://hubs.la/Q02jl9cs0

A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future.

02/07/2024

Feeling overwhelmed by the vast amount of information about AI and unsure where to start? You're not alone. Many organizations recognize the potential of AI but struggle to translate information into action.

Infinitive's new eBook, Bridging the AI Divide, can help you navigate the journey from AI analysis to AI implementation. This step-by-step guide provides clear insights, guidance, and real-world examples about how other organizations have used AI and achieved remarkable results.

Download it for free here: https://hubs.la/Q02jTM6F0

The view that you built should be standardized across all applications. I’ve gotten a lot of positive feedback from the people who have used it” Head of

02/05/2024

Elevate your data strategy with Infinitive's Customer Intelligence Framework!

Identify value, build an ROI model, and define a roadmap for success. Beyond your strategic vision, Infinitive focuses on your data strategy, technology, processes, and data stakeholders to help you implement solutions.

Learn more about how we can help you implement our Customer Intelligence Framework into your organization: https://hubs.la/Q02jkQDq0

Gain customer insights with a 360-degree view. Personalize interactions, enhance satisfaction, and drive growth. Unleash the power of customer-centric strategies.

02/02/2024

As we step into the new year, the intersection of AI and US Elections is a very interesting subject to think about. Our CEO, Denis, has shared insights into the potential impacts that AI will have on Deepfakes, Microtargeting, Social Media, and Chatbots.

Read the blog here: https://hubs.la/Q02hT27_0

As the founder and CEO of a data and AI consultancy, I wonder about both the positives and the negatives of AI. Recently, I have been thinking about the

02/01/2024

Do you need help mapping out a strategic vision and specific strategies for Cloud, Data, and Technology transformations?

Infinitive was contacted to implement the client’s modernization journey by conducting a migration plan analysis for 6 critical on-premises applications. In addition, the client needed assistance in building a future state landing zone environment while implementing best practices in security, DevOps, and governance.

If this sounds like something you're interested in learning more about, let us know. We would love to chat with you!

https://hubs.la/Q02hSM_70

A large multi-national non-profit that works with donor funds to address the climate and biodiversity crisis needed support for its digital modernization Edsoma needed to prepare their AWS environment for the rapid growth they were expecting once their product was launched. Utilizing the AWS well ar...

01/31/2024

We are talking to you NonProfits! Proactively tackle donor engagement challenges by prioritizing data quality. Our focus is on fortifying your organization with a robust data strategy. We want to help you understand where your data is being housed and better understand your current customers, combining first and third-party data to draw conclusions.

Let us help you. We would love to chat. https://hubs.la/Q02hSHTR0

The nonprofit industry is witnessing a surge in digital transformation, with organizations increasingly adopting technology to streamline operations and engage with supporters more effectively. Data-driven decision making is becoming a more prominent trend, allowing nonprofits to leverage insights f...

01/29/2024

Navigating the complexities of integrating AI into organizational systems leads to numerous challenges. From dealing with suboptimal data and infrastructure constraints to addressing the scarcity of AI talent, organizations often find themselves in a daunting landscape. The seamless integration of AI into existing business systems and processes adds another layer of complexity.

At Infinitive, we understand the intricacies of these challenges and are ready to offer our expertise. Leveraging our extensive experience in data science, we bring a skill set that includes proficiency in statistical modeling, data preprocessing, feature engineering, and the adept selection of machine learning algorithms.

Learn more about navigating the AI landscape here: https://hubs.la/Q02hSf1n0

Transform data with analytics. Uncover insights, trends, and correlations. Make informed decisions and drive success with our data transformation solutions.

09/07/2023

Calling all Hokies! We’re kicking off the fall recruiting season at Virginia Tech’s Business Horizons career fair.

Come stop by Squires Commonwealth Ballroom TODAY from 10am-3pm to learn about our technology internship and full-time positions!

09/07/2023

🎓 Let's take a moment to explore how Infinitive's Personalized Premium Content Streaming solution can benefit the education sector. Think about all the incredible video content you have related to athletics. Whether it's showcasing certain sports teams or highlighting niche sports like golf, water polo, or field hockey, our solution can bring all of that content back to your alumni and fans' eyes! 🏀⚽🎾

📚 But it doesn't stop there! PPCS is also perfect for digital learning. Imagine being able to dive into specific subjects, learn from renowned professors, or even search for solutions mentioned in past classes. With this, you'll be able to enhance your learning experience and acquire knowledge faster than ever before! 🎓💡

Ready to engage your consumers in these exciting ways? We'd love to show you a personalized demo of how our solution can be in the hands of your consumers, driving more business and taking your content to new heights! https://hubs.la/Q0207Qfm0

09/06/2023

At Infinitive, we are fueled by our core value: Be Great. 🌟 It's not just a motto, but a mindset that propels us to strive for greatness every single day.

We believe in pushing the boundaries, not settling for mediocrity. We relentlessly pursue excellence in all that we do, aiming to be the best in the world at what we bring to the table. Our capabilities and services hold immense value, providing a competitive advantage to both Infinitive and our remarkable clients.

Being great is about creating opportunities for success for everyone around us. We aspire to be role models, inspiring others to reach their full potential and achieve greatness in their own unique ways.

Join us in embracing the spirit of being great! https://hubs.la/Q0218Hkt0

09/05/2023

🔒 Managing the risks associated with the cloud is crucial for ensuring the security, management, and compliance of your valuable resources. 🤝

✅ That's where Cloud Risk & Controls programs come in. They provide the practices and policies needed to effectively navigate the cloud landscape and protect your business every step of the way.

Read the blog to learn more about Cloud Risk & Controls and why it's important for your business. https://hubs.la/Q020gt6j0

09/04/2023

Happy Labor Day! Today, we celebrate the incredible achievements and hard work of workers everywhere. Together, we continue to build a brighter and better future.

09/01/2023

At Infinitive, we believe that our core values are not just words on a wall, but the guiding principles that shape our exceptional culture!

🌟 Be Great: We strive for greatness in everything we do - from delivering outstanding results to going the extra mile for our clients.

🎉 Fun: We believe work should be enjoyable! We embrace laughter and create a positive, energizing environment that makes every day a blast!

💪 Flexible: We value the flexibility to balance personal and professional commitments.

👊 Kick-Ass Attitude: We love a can-do attitude! We tackle challenges head-on, embrace change, and always find a way to make things happen.

🤝 Trust: Trust is the foundation of our relationships - with our team members, clients, and partners. We build trust through open communication, transparency, and delivering on our promises.

🌱 Growth: We are passionate about personal and professional growth! We foster an environment that encourages continuous learning, innovation, and development.

👑 Leadership: We believe in empowering leaders at every level. We lead by example, inspire others, and drive positive change.

Stay tuned as we delve deeper into each of these values in the coming weeks! https://hubs.la/Q020ZqH-0

08/31/2023

Businesses are constantly seeking ways to maximize technology's advantages while minimizing its risks. That's where IT GRC comes in! 🤝🔒

IT GRC enables organizations to align their tech activities with their overall goals, effectively manage IT-related risks, and ensure compliance with regulations and standards.

✅ Achieve business objectives
✅ Manage IT risks efficiently
✅ Stay compliant with regulations
✅ Leverage technology to the fullest

Let our IT GRC experts guide you towards the perfect harmony between technology and risk management! Contact us today to learn more. https://hubs.la/Q0205Vy_0

08/30/2023

Are you in the retail and hospitality industry? The world of retail and hospitality has transformed drastically over the past few years, especially due to the pandemic. As changes in customer habits occur, industry practices need to evolve.

By combining First Party Data with online experiences, your business can open endless possibilities. Infinitive’s innovative solutions can help retail and hospitality companies boost their revenue, build stronger customer relationships, and ultimately grow their businesses! https://hubs.la/Q02053Nx0

08/29/2023

Looking to take your bank's data journey to the next level?

At Infinitive, we understand that navigating the complex world of data-driven strategies can be overwhelming. That's why we've developed a game-changing data maturity methodology specifically designed for banks like yours!

Our comprehensive guide acts as your compass, leading you towards a mature and successful data-driven future. 📈✅ With industry best practices at the core, each component or pillar of our methodology tackles specific areas of concern, ensuring you're equipped to handle real-world complexities.

Read the blog and discover how our data maturity methodology can impact your bank's future! 📲💻 https://hubs.ly/Q020f8Gr0

Imagine a financial institution — let us call it BankXYZ — struggling to keep up with the rapidly changing landscape of the industry. The world has Data maturity is an imperative transformation that reflects the broader shift in the financial industry towards a more data-driven and AI-enabled fu...

08/28/2023

🎓 Universities, listen up! Now you can offer your students, parents, alumni, and donors highly personalized video content like never before. From TikTok-inspired streams to on-demand videos, live event streaming, and even TV broadcasting, the possibilities are endless to captivate and connect with your audiences!

💡 Imagine sharing exclusive behind-the-scenes glimpses of campus life, showcasing sports highlights, live streaming commencement ceremonies, and so much more!

Our PPCS solution empowers you to create a truly immersive and engaging experience for your university community. Take your university's digital presence to the next level. 📲💻 https://hubs.la/Q0205Cj_0

08/25/2023

Are you leveraging your First Party Data to take advantage of digital advertising?

Retail media is a fast-growing opportunity which enables you to connect with customers and increase revenue by linking ad spend directly to digital sales. However, many organizations struggle to identify the roadmap and optimizations needed to increase your revenue, reduce your outsourcing costs, and enhance your customers’ experience.

Learn more about the 8 ways to make money like a media company here: https://hubs.la/Q020g_Kt0

What is Retail Media? Retail Media, sometimes called Commerce Media, is a capability used by retailers, hospitality companies, and similar enterprises to

08/24/2023

In today’s fast-paced world, Data Transformation isn’t just a choice – it’s a necessity! If you’re not tapping into its full potential, you’re trailing behind the competition.

Why is it so crucial? Through techniques like data cleaning and standardization, it lays the foundation for insightful analysis and visualization for your entire organization.

At Infinitive, our experts are your partners in this transformational journey. We know the magic that can happen by turning your raw data into valuable insights. With data as your ally, your organization can gain a competitive edge in today’s data-centric world.

Ready to make your data work wonders? Read more here and let’s chat. https://hubs.la/Q0204ZFd0

In today's data-driven world, businesses and organizations are inundated with vast amounts of data. However, raw data, in its original form, is often Data transformation refers to the process of converting or modifying raw data into a suitable format for analysis, storage, or presentation. It involv...

08/23/2023

Protecting against cyber threats, ensuring compliance, and mitigating security risks are top priorities for any organization. But how can you achieve all this while reaping the benefits of the cloud? An Effective Cloud Risk & Controls program! 🔒☁️

The cloud offers immense possibilities for growth and innovation. Our suite of solutions not only minimizes risks but also maximizes the benefits of the cloud, boosting your organization's efficiency and scalability.

Let's connect and discuss how our suite of Cloud Risk & Controls solutions can safeguard your sensitive data, protect against cyber threats, and ensure compliance. https://hubs.la/Q01_Pbtb0