07/31/2026
Quick truth for anyone working independently: nobody's HR department is managing your reputation for you. You are.
That means the small stuff matters more, not less. What shows up when someone searches your name. Whether your LinkedIn actually reflects the work you do. Whether past clients have said a word publicly about working with you.
A few places to start:
- Search your own name logged out of Google. Check a few pages deep.
- Set a Google Alert for your name and business name.
- Ask two past clients for a short testimonial this week.
- Share one thing you know that a client would find useful.
None of this is glamorous. It's just consistent. And consistency is what builds a reputation that opens doors instead of closing them.
What's one thing you'd add to this list?
Read more: https://hubs.li/Q04rt-xS0