BrandStage Consulting

BrandStage Consulting Helping businesses tell their stories and develop brand and marketing strategies that dramatically improve results and performance.

Had such a great time speaking with the Mountain BizWorks ScaleUp cohort yesterday!One of the greatest gifts of my entre...
06/13/2026

Had such a great time speaking with the Mountain BizWorks ScaleUp cohort yesterday!

One of the greatest gifts of my entrepreneurial journey has been reaching a point where I can turn around and share what I’ve learned with those who are just beginning theirs.

Entrepreneurship can be exciting, rewarding, exhausting, and sometimes downright hard and lonely. That’s why programs like ScaleUp matter so much.

Thank you to Mountain BizWorks for the opportunity, and to the cohort members for the thoughtful questions, great conversation, and willingness to learn. I’m excited to see where your journeys take you. 🎉✨🙌

Leadership BrandStrategy

One of the perks of being the marketing director? You get to be the one holding all the tickets. 🎟️⚾Tonight’s Home Run f...
06/03/2026

One of the perks of being the marketing director? You get to be the one holding all the tickets. 🎟️⚾

Tonight’s Home Run for Better Healthcare event was a reminder of why I love what I do. As Director of Marketing & Business Development for Integrative Family Medicine, I had the privilege of helping bring together an incredible group of people who believe healthcare can be more personal, more proactive, and more connected to the community.

Great event. Great purpose. Great people.

A huge thank you to everyone who joined us tonight at the ballpark to celebrate a better way to do healthcare in Western North Carolina. I’m grateful to be part of a team that’s working to make a difference—and to spend evenings like this with so many inspiring community members.

AshevilleNC

Had such a great time filming at 2020 Builders this week for Integrative Family Medicine.What stood out immediately wasn...
04/20/2026

Had such a great time filming at 2020 Builders this week for Integrative Family Medicine.

What stood out immediately wasn’t just the quality of their work—but the way they think. 2020 Builders is one of those rare companies that’s not just building projects, but building a culture. Forward-thinking in how they care for their employees, intentional in how they show up for their community, and deeply aligned with what the future of business should look like.

It was an honor to collaborate with a team that truly walks the talk.

More to come from this one 👏



A quick hop from Asheville to NYC to Chicago. From city energy to The Bean and the Balloon Museum, it was the kind of br...
04/11/2026

A quick hop from Asheville to NYC to Chicago. From city energy to The Bean and the Balloon Museum, it was the kind of break that refills your creative tank.

Came back with fresh ideas and renewed energy.

10/10 recommend getting out of your routine for a few days.

There’s something powerful about sitting across from a provider and helping them tell their story—not just what they do,...
03/31/2026

There’s something powerful about sitting across from a provider and helping them tell their story—not just what they do, but why they do it.

Today, I had the privilege of conducting interviews for Integrative Family Medicine’s upcoming Meet the Provider series, and I’m reminded (again) why this work matters so much.

This team doesn’t just practice care—they live it. Every conversation reveals a deeper commitment to their patients, their philosophy, and each other. It’s what building a brand from the inside out actually looks like: aligned, human, and deeply intentional.

Grateful to partner with a group of caregivers who make the story easy to tell—because it’s already true.

More to come from this beautiful series.

Small business owners—this is one of the simplest ways to take care of your team and strengthen your brand.Offer better ...
03/31/2026

Small business owners—this is one of the simplest ways to take care of your team and strengthen your brand.

Offer better healthcare.

Not the complicated, expensive kind.
The kind your employees will actually use.

When your team has access to consistent, relationship-based care, everything improves:
→ Fewer sick days
→ Less burnout
→ More trust in you as a leader
→ Stronger retention

And just as importantly—it sends a message:
“You matter here.”

After 20 years as a brand strategist, I can tell you this—
the way you take care of your people is your brand.

I’m serving as Director of Marketing & Business Development for Integrative Family Medicine in Asheville, where we offer a Direct Primary Care (DPC) model designed specifically for .

It’s simple, affordable, and removes the barriers that keep people from actually getting care.

If you’ve been looking for a way to:
✔ Support your team’s health in a meaningful way
✔ Stand out as an employer
✔ Build a culture people want to stay in

This is worth a conversation.

Feel free to reach out directly:
[email protected]

Community. Cause. Connection. 💗Had such a great time tonight at Pints for Pink hosted by Stroll at Highland Brewing—supp...
03/21/2026

Community. Cause. Connection. 💗

Had such a great time tonight at Pints for Pink hosted by Stroll at Highland Brewing—supporting the incredible work of the American Cancer Society in funding breast cancer research, awareness, and hope.

There’s something powerful about a room full of people coming together for something bigger than themselves. This is what community looks like.

Jazz hands for cancer cures. ✨

There’s something special about getting to witness a brand evolve from the inside out.Today I had the chance to visit on...
03/19/2026

There’s something special about getting to witness a brand evolve from the inside out.

Today I had the chance to visit one of my favorite clients, Knollman Dental—and it reminded me why I love this work so much.

I started working with Dr. Mark Knollman a couple of years ago, just before his son, Chris, joined the practice. That moment marked more than a staffing change—it was the beginning of a true brand evolution. What was once a single-doctor practice became Knollman Dental: a family business, a legacy in motion, and a brand with even deeper roots.

Since then, I’ve had the privilege of watching Chris step into his role, grow into the Knollman brand ecosystem, and help shape what comes next. And somewhere along the way, they became more than a client… they became my dental home, too.

This is the kind of work that matters to me—helping businesses grow with intention, supporting transitions that honor both legacy and future, and building brands that reflect the people behind them.

Two generations. One evolving brand. And a whole lot of trust.



Grateful to be part of their story.

Leadership Beyond the LogoI started my career as a brand strategist—helping businesses shape how they show up on the out...
03/19/2026

Leadership Beyond the Logo

I started my career as a brand strategist—helping businesses shape how they show up on the outside. Messaging. Positioning. Identity. The visible parts of a brand.

But 20 years later, I’ve had the privilege of stepping inside a brand as the Director of Marketing and Business Development for Integrative Family Medicine—and it’s changed the way I see everything.

Because the strongest brands aren’t built from the outside in. They’re lived from the inside out.

I’ve watched this innovative organization grow and evolve—expanding access to primary care for individuals and businesses across Asheville and beyond—without ever losing sight of why they started. The model has grown. The reach has expanded. But the mission has remained steady.

That’s what real leadership looks like.

Not just a logo.
Not just a message.
But a commitment—every day—to live the brand in how you serve, lead, and care for people.

That’s leadership beyond the logo.

And it’s the kind of work I’m proud to be part of.



Spent the morning behind the camera at WNC CBD now just WNC) —and what a great reminder of what strong are really made...
03/18/2026

Spent the morning behind the camera at WNC CBD now just WNC) —and what a great reminder of what strong are really made of.

We were there capturing the story of their innovative business model, but what stood out most wasn’t just what they do—it’s how they take care of their people. There’s a clear, intentional commitment to employee wellbeing, and it shows in every part of the business.

Proud to be doing this work on behalf of Integrative Family Medicine, who partners with WNC CBD to provide direct primary care for their team. This is what it looks like when businesses invest in their people in a real, tangible way.

Because the truth is—branding doesn’t start with a logo or a marketing campaign.
It starts from the inside out.



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120 Coxe Avenue Suite 2B
Asheville, NC
28801

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