10/14/2026
Consider that initially potential clients don’t give a s**t about your thoughts, feelings, passions, detailed training, etc. When a potential client arrives on your website, they need to see them. You accurately describing their struggles, pain, & hopes is what makes them trust you. You talking about their problems with specificity lets them know you’re a safe, non-jugmental person in a way that saying it never will.
And you can’t talk about everyone in the world’s presenting concerns. You have to choose one presenting concern or you lose that trust you have the opportunity to build. Also, generalists struggle with higher levels of burnout than therapists that niche.
Trying to sound smart or fancy doesn’t build trust, it creates distance. It has the potential to make clients feel less than– & if your clients are like mine, that’s already a struggle. You don’t need to hide your education & experience, but show that you aren’t an uptight bragger first.
Your website copy can really make or break whether clients schedule with you or not. I’ve got step by step guides & templates in the Abundance Party for you. You can get your first month for just $1. Comment PARTY & I’ll send you the link & coupon.