09/02/2026
A niche is your clients' problem as they describe it. Niches aren’t demographics. Your LGBTQIA+ clients have many of the same problems as your other clients. If they’re coming to therapy specifically related to their identities and/or marginalization, say that.
Niches aren’t your modality or way of working with people. Clients may be interested in a modality, but if you don’t talk about what they’re struggling with, you haven’t earned their trust in choosing you.
Niches aren’t the psychobabble version of what they’re experiencing. No woman is ever like, “I think I need therapy because I’m in such transition.” She says, “This divorce is killing me.” “I don’t know who I am now that my kids are out of the house.” “I’m so deeply lonely in this new city.”
No one is like, “It’s time to finally seek some help for these childhood attachment wounds,” unless they’re a therapist, in which case you need to say that. But you’ll be more effective in describing the adult manifestation of those wounds & the way it’s impacting the client.
Remember: your clients’ problem as they describe it.
If you need help nailing down your niche, check out my $27 Know Your Niche course. It's the exact same course included in the Abundance Party, just offered on its own. If you've been on the fence about joining the Party, this is a low-cost way to get a feel for what it's like before you commit: https://www.abundancepracticebuilding.com/niche. You can also find the link in my bio; just click 'Work with Me'.
