DIY Tourism

DIY Tourism JB Media Institute is a digital marketing training and consulting company based in Asheville, NC. Trending: We keep up with the industry so you donโ€™t have to!

DIY Tourism is a brand with a commitment to technology, marketing, and communications education for tourism and travel professionals. Originally started by JB Media, a tight-knit team of experienced digital marketing professionals with a track record of proven results, and Magellan Strategy Group, a strategic planning and consulting agency for destinations all over the world, DIY Tourism is dedica

ted to providing training, workshops, classes, and educational programming that are:

Actionable: We help you turn technical concepts and tools into simple, understandable, actionable skills and strategies. Donโ€™t go it alone. Results-oriented: We teach, train, and speak on topics, skills, and strategies that will help you achieve success and attain your marketing and business goals. Fun: We design and deliver educational experiences that are enjoyable, build confidence, and keep people engaged. Impactful: We believe there is more to business than just money and power, there is also heart and soul. Our training and workshops are focused on helping brands make a positive impact. Every year the DIY Tourism Marketing Conference takes place in Asheville, NC. Tourism and marketing professionals come to Western North Carolina to learn, grow, and network together. In 2025, DIY Tourism was acquired by Learn Tourism - the nonprofit academy, a leader in travel, tourism, and hospitality education. Learn more at https://diytourismmarketing.com.

Which Instructional Design Services Work Best for Tourism Organizations?
09/02/2026

Which Instructional Design Services Work Best for Tourism Organizations?

Discover the best instructional design services for tourism organizations, focusing on custom training solutions that enhance visitor experiences and community engagement.

We Move at the Speed of Trust
08/31/2026

We Move at the Speed of Trust

Discover how trust drives tourism growth by fostering collaboration, enhancing community engagement, and empowering individuals in destination marketing.

Three Learn Tourism Collaborators Recognized Among the World's Best Learning Programs - Three Learn Tourism collaborator...
08/28/2026

Three Learn Tourism Collaborators Recognized Among the World's Best Learning Programs - Three Learn Tourism collaborators are recognized for innovative tourism ambassador programs that enhance visitor experiences and strengthen local economies

Three Learn Tourism collaborators are recognized for innovative tourism ambassador programs that enhance visitor experiences and strengthen local economies

Top 10 Training Programs Every State and National Tourism Board Should Offer Stakeholders
08/26/2026

Top 10 Training Programs Every State and National Tourism Board Should Offer Stakeholders

Discover essential training programs tourism boards should offer to enhance visitor experiences, support local businesses, and strengthen community engagement.

Why Multilingual Tourism Training Is No Longer Optional - Explore why multilingual training is essential for tourism pro...
08/25/2026

Why Multilingual Tourism Training Is No Longer Optional - Explore why multilingual training is essential for tourism professionals, enhancing confidence and accessibility while expanding global market reach.

Explore why multilingual training is essential for tourism professionals, enhancing confidence and accessibility while expanding global market reach.

Sustainable Tourism Requires Sustainable Training - Explore how sustainable tourism training fosters capable individuals...
08/24/2026

Sustainable Tourism Requires Sustainable Training - Explore how sustainable tourism training fosters capable individuals and enhances visitor experiences, emphasizing the importance of ongoing education for a thriving tourism ecosystem.

Explore how sustainable tourism training fosters capable individuals and enhances visitor experiences, emphasizing the importance of ongoing education for a thriving tourism ecosystem.

๐ŸŒŸ ESTO 2026, HERE WE COME! ๐Ÿ‘‹ If youโ€™ll be there, make sure you find Sarah Benoit and say hello! Weโ€™re proud to have our ...
08/23/2026

๐ŸŒŸ ESTO 2026, HERE WE COME! ๐Ÿ‘‹ If youโ€™ll be there, make sure you find Sarah Benoit and say hello! Weโ€™re proud to have our Learn Tourism Lead Instructor joining destination leaders from across the country in Philadelphia for , presented by the U.S. Travel Association.

๐Ÿ’ก Sarah will be leading...The New Shape of Destination Marketing Teams: How High-Performing Organizations Are Redesigning Talent, Structure & Accountability...a conversation about what happens inside our organizations when the work we do begins to change.

๐ŸŒŽ Destination organizations are taking on expanding responsibilities in destination stewardship, technology, data, community engagement, partnerships, visitor experience, workforce development, and measurable impact. That evolution creates an important leadership question: Are our organizational structures evolving, too?

๐Ÿ” Sarah will help attendees examine how roles, responsibilities, reporting relationships, skills, and accountability can evolve as organizational priorities change.

๐Ÿค But this wonโ€™t be an hour of sitting and listening! Attendees will learn from a real destination example, share experiences with their peers, evaluate opportunities within their own organizations, and discuss the realities and tradeoffs involved in organizational change.

๐Ÿ™ At Learn Tourism, we believe the most valuable learning doesnโ€™t end when the session does. It gives people the confidence, language, and tools they need to take the next step. See you there!

โœˆ๏ธ ๐Ÿš† ๐Ÿš™ What travel experience shaped who you are today?At Learn Tourism, weโ€™re a team of nerds with a passion for learni...
08/21/2026

โœˆ๏ธ ๐Ÿš† ๐Ÿš™ What travel experience shaped who you are today?
At Learn Tourism, weโ€™re a team of nerds with a passion for learning, and we know some of lifeโ€™s most important lessons happen when we leave whatโ€™s familiar, explore new places and cultures, and connect with people whose lives may look different from our own. And those experiences donโ€™t have to take us far from home. ๐Ÿ’— Sometimes the most meaningful discoveries happen right in our own communities.

๐Ÿ’ฌ So we're curious: What trip, field trip, family vacation, local adventure, or travel experience had the biggest impact on you when you were young? Give a shout-out to the place in the comments. Weโ€™d love to hear your story!

๐ŸŒŽ Stories like these are one of the reasons we're honored to work with the SYTA: Student and Youth Travel Association . Their work helps young people gain a greater understanding of the world through travel while supporting the professionals who make those experiences possible through education, advocacy, training, networking, and a strong commitment to safety.

๐Ÿ’ก We believe travel can build curiosity, confidence, empathy, independence, and a deeper understanding of our shared world. That makes the work of SYTA, and everyone creating meaningful travel experiences for young people, pretty special.

๐ŸŽ‰ This weekend, the SYTA community is coming together in Pittsburgh for the 2026 SYTA Annual Conference to connect, learn, and grow, and we're delighted to be part of the event. ๐Ÿ™ A big thank you to their whole team for the opportunity and to Visit Pittsburgh for welcoming this incredible community!

Did you miss our last Learn Tourism Talks webinar? If so, itโ€™s worth a listen! The content creator ecosystem has evolved...
08/20/2026

Did you miss our last Learn Tourism Talks webinar? If so, itโ€™s worth a listen! The content creator ecosystem has evolved so much over the last 20 years of social media. Conversations like this are why we believe in the deep value of continuous education!
๐Ÿ‘€ Watch here: https://hubs.ly/Q04tMjJ40
๐Ÿ”ฅ
This panel goes beyond influencers and confirms why we must build a culture of storytelling in our businesses and organizations!
๐Ÿ“–
Big shout-out to Eric Knopsnyder for sharing the magic he and the team at GO Laurel Highlandss have been making across Pennsylvania. Plus a special thank you to Britt Around Town, Alexeatstoomuch, and Kim Hiked It for sharing insights every destination can use.
๐ŸŒŽ
At the end of the day, marketing is about relationships, and when your relationships with storytellers and creators are healthy, creative, reciprocal, and built to last, you achieve a different level of success!
๐Ÿ†
Want to see what weโ€™ll be talking about next month?
Register here: https://hubs.ly/Q04tMBMR0

Beyond Influencer MarketingHow Creator Communities Are Redefining ...

๐ŸŒŸ SPECIAL ALERT ๐ŸŒŸ This week we're delighted to share that Learn Tourism Lead Instructor Sarah Benoit is speaking at ESTO...
08/19/2026

๐ŸŒŸ SPECIAL ALERT ๐ŸŒŸ This week we're delighted to share that Learn Tourism Lead Instructor Sarah Benoit is speaking at ESTO 2026 in Philadelphia, presented by the U.S. Travel Association. ๐Ÿ‘‹ Make sure if you see Sarah, you say hello and introduce yourself!

๐Ÿ’ก She'll be leading...The New Shape of Destination Marketing Teams: How High-Performing Organizations Are Redesigning Talent, Structure & Accountability...Itโ€™s a timely and different conversation for destination leaders.

๐ŸŒŽ As DMOs and CVBs take on expanding responsibilities in technology, data, destination stewardship, community engagement, partnerships, visitor experience, and measurable impact, the structures supporting that work must evolve, too.

๐ŸŽค Sarahโ€™s session will move beyond organizational theory to examine how destination organizations are actually responding.

โœ๏ธ Attendees will explore real organizational changes, including a before-and-after example, discuss evolving roles and responsibilities with their peers, and develop an action plan they can take back to their own leadership teams.

๐Ÿ™ At Learn Tourism, we believe learning should help people confidently navigate change, not simply understand it. Weโ€™re honored to be part of this important conversation at ESTO 2026.

Address

37 Oak Hill Drive
Asheville, NC
28806

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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