Payne Westwood

07/31/2026

One of the best parts of our work is the relationships we get to build with the people behind the businesses we support. Michael is someone we feel genuinely lucky to work alongside.

He has built something so special in Stereo Stereo: a business grounded in deep expertise and impeccable taste, but also in the simple joy of helping people experience music differently.

Over the past few years, Michael has trusted us through growth, change and plenty of big ideas. We never take that trust lightly, and we’re incredibly proud to play a part in the Stereo Stereo story.

Happy fourth anniversary to Michael, Meyer and the whole Stereo Stereo team. There is so much more ahead—including figuring out the espresso machine ;)

A note from Stereo Stereo founder Michael Klein in honor of our 4th anniversary: We at Stereo Stereo are very excited to celebrate 4 years of bringing our community the best in curated home stereo systems. What started as a vision to help people rediscover the experience of enjoying music in a comfortable and beautiful showroom has been accomplished and we have much more in store for the future!

The showroom has been significantly upgraded, both aesthetically and acoustically, over the past 3 years. We have opened The Record Room. And if I can ever figure out how to use it, we have a new espresso machine. Our product lines have evolved over the past few years and we now represent the strongest selection of audio products in our short history. With the addition of Wattson Audio, Atoll, Moonriver, SME, Shelter, Silent Angel, and Devialet, it is easier than ever to assemble an affordable and beautiful sounding music system.

We have added Vinnie Rossi to showcase in our luxurious reference room. And with new products from Shunyata Research, WADAX, and Silent Angel, the sound in this room will be absolutely incredible.

None of this would be possible without the enormous support of the community. And for that I thank you. Our success has been possible with the unbelievable support of my manufacturers, particularly Bill Peugh from Wilson Audio, Dave Gordon from Audio Research, Richard and Grant from Shunyata Research, Brandon Lauer from WADAX, and John Turchinetz from KEF.

And lastly, Stereo Stereo would not be the store you know today without the incredible help from Sarah and Lillian from Payne Westwood marketing, Molly Lucas of Maison de Molly interior design, Dave Basista, Sam Buccigrossi, Ahmad Khamsi, and especially my partner in crime, Meyer Aschkenas.

06/30/2026

How do you take a restaurant from concept to local institution in just 4 years? Well, obviously, the food has to be good. Really good. But excellent marketing and brand steering certainly helps, too. We can't take credit for all of our client Tall John's success, but we're certainly proud to have been part of the process. This past fall, Tall John's was recommended by the MICHELIN Guide, serving as a gratifying sign of maturity for an Asheville-based client that's powered by talent, integrity, and unpretentious quality. Learn more about what we've accomplished for Tall John's here: https://www.paynewestwood.com/our-work

06/25/2026

Payne Westwood is more than just a team of two friends who love showing up to work and supporting our clients. We've also got a furry mascot named Lily! If you come visit our office on historic Chestnut Street in Asheville, North Carolina, you'll probably get to meet her 🐶

06/23/2026

We recently posted a case study about the results we've achieved for one of our favorite clients ever, Stereo Stereo. Stereo Stereo's owner, Michael Klein, approached us in early 2024 to help improve marketing for his Pittsburgh-area boutique stereo shop. In an age of cheap, ugly Bluetooth speakers and poor streaming quality, Stereo Stereo serves as a beacon of allegiance to high-fidelity audio and beautiful design. Our work, which included a re-brand, new website launch, local SEO improvements, and nurturing communication with his loyal audience of clients, made a huge difference in Michael's day-to-day experience as a business owner. We continue to manage marketing on a full-service basis for Stereo Stereo, creating email newsletters, social media posts, merch designs, and event invites, plus overseeing the brand by directing photoshoots and placing orders for in-store printed media where needed. Learn more about what we've achieved for this independent, local business here: https://www.paynewestwood.com/our-work/