Your Path Coaching and Consulting

Your Path Coaching and Consulting We help professionals and business owners clarify goals and develop strategies to maximize potential.

06/04/2026

I started the Small Business Scaling Intensive because I consistently saw small business owners struggle after completing small-business incubators.

Small business incubators are great.

They provide new entrepreneurs with the building blocks to craft a business plan, define their niche, and connect with other business owners.

The only problem with these programs is that they are finite.
They tend to last for 90 days or for 6 months.

Once you complete one, you are on your own to figure out the rest.

I wanted to provide a place where business owners could get ongoing support.

The sessions are designed to focus on the group's biggest need.
I share best practices.
We talk about what is working for the group's members.

Most importantly, business owners have the community and support they enjoyed while part of an incubator.

Running a business can be lonely.
But it doesn't have to be.

If you are looking for companionship, support, and ongoing business and leadership development, sign up for this month's session.

We meet on the last Friday of each month at 10:30 am.
This month's topic is Increasing the Lifetime Value of Customers (LTV)

Follow this link to learn more. https://yourpath.myflodesk.com/w5lnsgmkfg

Do you rely on community events and markets to drive revenue?Come on out to the Ashland Library at 6pm. Each attendee wi...
06/02/2026

Do you rely on community events and markets to drive revenue?

Come on out to the Ashland Library at 6pm. Each attendee will receive a job aid to help them develop a 30-day marketing plan.

We will provide prompts and best practices to help you produce better recommendations using your favorite AI tool.

Sponsored by

When you get a new client, do you know how much that relationship is worth in the long run?Think about a landscaping com...
06/01/2026

When you get a new client, do you know how much that relationship is worth in the long run?

Think about a landscaping company that lands a $200 spring cleanup. If that customer keeps coming back and tells a neighbor or two, that single relationship turns into thousands of dollars over the years. That is Customer Lifetime Value (LTV).

If you want to make growing your revenue easier and stop constantly chasing new leads, you need to focus on growing your LTV. Keeping your current clients costs much less than finding new ones, boosts your profits, and steadies your cash flow.

But you need a clear process to make it happen, not just good intentions.

Join me on Friday, June 26th at 10:30 AM EST for a 90-minute virtual workshop: The Retention Engine: Engineering Lifetime Value Through Service and Process.

You will walk away with a practical checklist, a customizable action plan, and a 7-step process to:

1) Set realistic expectations so you can always under-promise and over-deliver.
2) Create a regular schedule to collect client feedback and spot new ways to offer value.
3) Turn happy clients into a reliable source of community referrals.

Spots are limited so every owner gets direct feedback, and registration includes exclusive follow-up tools and access to a private business owner community.

Save your spot here: https://yourpath.myflodesk.com/w5lnsgmkfg

Is your marketing driving revenue, or just expenses?As a small business owner, every single dollar you invest needs to w...
05/30/2026

Is your marketing driving revenue, or just expenses?

As a small business owner, every single dollar you invest needs to work hard for you. Yet, too many leaders pour money into marketing campaigns without a clear understanding of their actual return on investment (ROI).

When marketing spending is reactive rather than strategic, it hits your bottom line and stalls your growth.

We recently broke down this exact challenge in our latest case study, showcasing how shifting to a structured, metrics-driven approach can dramatically improve marketing ROI and unlock hidden profitability.

Read the full case study here:
https://www.yourpathexecutivesolutions.com/post/case-study-improving-marketing-roi

Identifying these inefficiencies is exactly where strategic coaching makes a decisive difference. Partnering with an executive coach allows you to step outside the day-to-day operations and focus on high-level growth strategy.

Here is how strategic coaching helps scale your bottom line:

1) Strategic Clarity: Aligning investments directly with core business goals so every campaign serves a specific financial purpose.
2) Data-Driven Decisions: Establishing clear KPIs to eliminate waste on underperforming channels.
3) Enhanced Accountability: Maintaining a steadfast focus on ex*****on and measurement.
4) Optimized Resources: Streamlining budgeting to reinvest capital where it yields the highest return.

Growing a business requires more than just hard work; it requires a repeatable system for sustainable profitability.

If you are ready to evaluate your current growth strategy and explore how tailored coaching can maximize your business profitability, let's connect. Send us a direct message today to schedule a free consultation.

Are you caught in the small business overload trap?When you and your team have too many tasks and too little time, produ...
05/27/2026

Are you caught in the small business overload trap?

When you and your team have too many tasks and too little time, productivity drops, burnout kicks in, and you end up working 70-hour weeks just to stay afloat.

Let's fix that.

Join me this Friday, May 29th (10:30 AM - 12:00 PM EST) for our live virtual workshop: Attract, Develop, and Retain Talent.

We are skipping the fluff and diving straight into two powerful frameworks:
1)The Working Genius Framework: identify the type of work that would best help your team.
2) The Power6 Leader Framework: Learn how to protect your team's momentum and delegate like a pro so you can finally step back.

You will walk away with a ready-to-use blueprint to immediately improve your hiring, onboarding, and compensation setups. Give yourself the gift of 90 focused minutes on your business.

Grab your spot at the link below.
https://yourpath.myflodesk.com/jknvgqm12v

Are you a business in Downtown Ashland that is looking to get more out of 4th Fridays?Or are you a pop-up vendor who is ...
05/22/2026

Are you a business in Downtown Ashland that is looking to get more out of 4th Fridays?
Or are you a pop-up vendor who is looking to drive more revenue from the summer selling session?
Driving incremental sales starts with having a solid plan, and AI can help.
Join us on June 3rd for a free workshop sponsored by Downtown Ashland. The workshop will be held at the Ashland Library and will start at 6pm.

During the workshop, Dorian Cunion will introduce ways to use AI to develop a marketing plan, promotional ideas, and social media posts.

To sign up for this workshop, follow this link: https://www.ashlandvirginia.com/bootcamp

05/20/2026

You cannot see the label when you are sitting inside the bottle.

As leaders, executives, and business owners, we often get so close to the daily grind that we lose our objectivity. When you are entirely focused on day-to-day operations, it is easy to miss the blind spots, patterns, and major opportunities that define your next level of growth.

In this snippet from the Coaching Gold Podcast, I break down why gaining an outside perspective is essential to truly understanding who you are and how you lead. True self-awareness rarely happens in a vacuum. Bringing in an objective, external viewpoint is what allows you to step back, re-evaluate your strengths, and gain the ultimate clarity needed to move forward.

Watch the clip below to see why an outside lens is a game-changer for your professional journey.

Want more actionable career coaching tips and leadership strategies? Click the link below to watch the full episode.
https://youtu.be/mYrVn2yzy_Y?si=_YM9pHNBwIBZ6k_F

05/14/2026

Technology is moving faster than ever, but even the most advanced AI can't define your values or tell you who you want to be.

At our recent statewide ICF Virginia Summit, we brought 200 leaders together to discuss "The Human Advantage."

The biggest takeaway? While technology provides the knowledge, coaching provides the connection and the witness to your growth.

A computer can give you data, but a coach helps you find clarity. You can certainly reach your goals on your own, but why take two years when you could get there in six months?

Working with a coach is about accelerating your timeline and sharpening your leadership edge in a world that feels increasingly digital.

Visit Your Path Coaching and Consulting to see how professional coaching can help you leverage your human advantage and move your business forward.

link in bio

05/12/2026

If you have never experienced executive coaching, reach out to a coach, and have a discussion.
You might be surprised how helpful working with a credentialed coach can be.

Address

104 N Railroad Avenue
Ashland, VA
23005

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+18042205771

Website

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