CATx Commercial Disaster Recovery Consultancy

02/19/2026

Not just a class
Not only a program.
More than coaching.

A transformation

02/19/2026

CATx is a high level training and consulting program and division of Advisers

We would to share some details so you might be able to make better decision on participation.

What it IS:
✔️Starts with a 2-3 day live in person workshop
✔️You learn how to build a brand to acquire commercial leads
✔️Build long term relationships that foster profitable and sustainable work
✔️Close sales
✔️Contract projects (With terms and rates)
✔️Learn how to scope,
✔️Build a ROM,
✔️Set expectations
✔️Create project plan
✔️Learn billing styles
✔️Relationships with vendors
✔️Deliver and perform a world class project
✔️Communication’s
✔️Invoices
✔️Subcontractor Management
✔️Safety
✔️Much more

What the class and the consulting is NOT:

❌Technical drying or cleaning techniques

In the class you get a clear path of structure to position your company to begin the journey.

Our consulting changes the position of your company.

We will offer a one day basic of T&M billing and invoicing.

If you are ready to learn more, simply provide your info for information.

We will host our first class at the end of May and open up 3 spaces for immersive coaching.

02/16/2026

Large Scale Equipment: Buy or Rent?

I learned very early in my career the equity management decision that comes with commercial restoration.
Buying and maintaining large-scale equipment — desiccants, generators, and the like , is not a great investment in most cases.

A company running a mix of residential and commercial work, operating on 6–10 commercial projects annually, needs to take a hard look at the ROI of that cash outlay. If you are signing more than, you might be smart to analyse the investment.

More often than not, most of it will sit and collect dust. When you factor in maintenance, storage, and depreciation, you could be looking at $30K–$100K tied up in assets that don’t justify the frequency of use.
The few times you deploy them doesn’t make ownership pencil out.

Just rent from a good equipment partner. There are financial benefits of these decisions.

It’s also worth noting that many commercial jobs will be just as effective with your existing portable equipment. You don’t always need the big iron.

Take that capital and put it to work. Invest in marketing or hire a strong business development account manager who can actually leverage you into more commercial opportunities. That’s a return you’ll truly benefit from.

I’ll say it plainly: a lot of the time, owning large-scale equipment is ego ownership. But your customer doesn’t think less of you for not owning that equipment. There are amazing and talented people that should be on your short list when you need everything fast.

It feels good to say you have it. But if it’s not generating revenue through rentals when it’s not on your jobs, it’s a diminishing return.

Put the money where it multiplies.

If growing a commercial division for your company is a goal, stay tuned as we open up a few spots in our incredible CATx program.

02/13/2026

Thanks for the new friends that have followed.

After last years open enrollment, we got super focused.

I promise to start more newsletters and conversation on helping restorers beat the residential blues with more commercial work !!

Until then, maybe this YouTube channel will get you excited.

https://youtube.com/playlist?list=PL5yDz6Y47kwjW88Z5_uNrK0IZudqtZ4nP&si=LNmTu6j0WD_bcMbfe

🚀 Welcome to the CATx! This playlist is your go-to resource for mastering commercial disaster restoration. Dive into our Blueprint series, insightful lessons...

02/12/2026

CATx Student/ Client/ Partner.

Assisted Living Home.
Frozen plumbing. Top floor of 5 levels.

Water top down.

Part of the CATx path is acquiring leads like this one. New partner. 7-8 months of waiting for an opportunity. Now just over 1.2 mil with MIT and Recon.

This client previously was a heavily residential service company. They have now been switching the lead types. Attracting clients that value them and pay their bills to get open again.

Part of the ongoing coaching is of course photo reviews and site visit if the size warrants.

This is one of two pics.
Before cord management. Then one coming after the team huddle to correct and realign on processes.

This is a full T&M job. ROM provided.
MSA signed. Scope agreed to. Contract executed.
Deposit of 20% paid.

This client will be at 70% of their annual revenue in Q1.
Not by adding more people and overhead.
By building resource partners.

Portables, dessicants, generators, equipment and huge staff to meet the timeline needs.

I give this project a 9/10 at this point.

We will have more CATx classes and new client spots by this summer. We have limited client spots.

Send us an email if you would like to be notified when we open up.

01/22/2026

For those that understand how commercial restoration and the relationships it creates…

They have been on the phone all week with clients:

🚀 reinforcing their readiness plan,
🚀 outlining procedures
🚀 asking for any specific concerns or changes in staff and point of contacts
🚀 explaining how retainers and deposits work. Ensuring their ACH info was on file

Specialist that take commercial serious plan ahead.

They know that astronauts never learn to walk in space, while in space. They train and plan over and over.

The difference in handling 8 large or good commercial projects and 45 residential is business altering.

8 jobs get paid generally to terms.

45 get adjusters not wanting to pay and being overworked from 200 files.

Not the way to grow to be a fruitful, profitable and generous company.

Plan to strengthen your business in this area this year.