In Short Direct Marketing

In Short Direct Marketing DTC Marketing and Training for Wine and Other Industries, founded in 1994.

In Short Direct Marketing focuses primarily on presenting seminars and workshops that train individual or groups of winery management and staff in all aspects direct-to-consumer marketing sales, customer service and managing relationships with their customers. Founder, Elizabeth Slater is a well-known and sought after speaker whose seminars and workshops, presented with humor and enthusiasm, are jammed with innovative, useful and easy to implement concepts and information.

06/30/2023

Are your products displayed so they are easy for customers to see and pick up? Touch is a big part of the sale.

There are so many ways you can make an excellent first impression on your customers and keep them close and connected. I...
06/28/2023

There are so many ways you can make an excellent first impression on your customers and keep them close and connected. If you want to read some ideas, please visit this week's blog. Hint: making good wine is not the only way to keep your customers loyal to your brand.

What do your customers want from you? I imagine the first thing that many winery people say is “Good wine” and they would be right. However good wine is not the same for all people and (amazingly e…

06/27/2023

Make sure your customers are sold on your wine and other products.

06/23/2023

Servers should be smiling and making customers feel welcome.

Welcome to summer! You can use this opportunity as a tasting room conversation starter over the weekend.
06/21/2023

Welcome to summer! You can use this opportunity as a tasting room conversation starter over the weekend.

Today is the first day of summer and the longest day of the year. So, welcome to the start of summer. According to the calendar, Wednesday, June 21 is the start of summer. It means that the sun is …

06/20/2023

If you have background music on in the tasting room, keep it fairly quiet so you can hear your customers and they can hear you.

06/16/2023

How does your tasting room look? Is it clean, tidy, and appealing, as it should be?

Summer is almost here! If you want to celebrate the solstice with your customers, read some interesting ideas from today...
06/14/2023

Summer is almost here! If you want to celebrate the solstice with your customers, read some interesting ideas from today's blog.

Only one more week until the start of summer. Summer officially begins on June 21, 2023. I did a little research into the solstice and how you can celebrate the day with your customers. I found an …

06/13/2023

Make sure potential customers know they are getting a great deal.

06/09/2023

As a salesperson, your job is to help people make the decision to buy.

When people join your wine club they are more likely to offer your wines to others. They are also more liked to introduc...
06/07/2023

When people join your wine club they are more likely to offer your wines to others. They are also more liked to introduce your wines to others by using the wine as gifts or taking a bottle to a party or event they are attending. Make sure you promote your wine club so word about your wines reaches even further.

Your wine club is an important avenue for additional sales, not only through wine club sales but through the promotion of your products to people who may never have heard of your wines through your…

06/06/2023

People buy for their reasons, find out what those reasons are.

Address

Ashland, OR
97520

Telephone

+1 707-953-1289

Website

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