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Engage To Win Changing Communication For Good - Engage to Win (E2W) teaches the art of persuasion.

As persuasion coaches, we train how to persuade people - even skeptics – to follow your lead, enhancing your ability to affect needed change and touch people’s lives. Engaging to win is not about winning debates or talking points or even elections. It’s about winning people over to the common ground they instinctively share by engaging in meaningful conversations that transcend obstacles to agreement. That’s how we change minds, behavior, and culture while elevating our discourse – whether in workplaces, families, social media, and beyond.

A lot of time is spent defending Judaism these days. I think we should spend more time sharing what Judaism has to offer...
10/02/2026

A lot of time is spent defending Judaism these days. I think we should spend more time sharing what Judaism has to offer.

That’s what I tried to do in this piece, adapted from remarks I made over the High Holidays. I think the extraordinary flydubai incident this week exemplifies the wisdom of what I’m calling “Effective Covenant,” as opposed to Effective Altruism.

I’d love to know your thoughts!

The punchline is the story their lives told.

There are 16 million Jews on earth, occupying a ridiculous amount of the world’s mind.Meanwhile, a Jewish attorney gener...
09/15/2026

There are 16 million Jews on earth, occupying a ridiculous amount of the world’s mind.

Meanwhile, a Jewish attorney general recently said that Jews may have a moral obligation to put the needs of the world above even their own survival.

That left me with a question I took into Rosh Hashanah, the Jewish new year: Does Jewish survival matter only to Jews? Here’s where I landed.

Jewish or not, I’d really like to know what you think.

Joe Rogan guessed there were a billion Jews. Then a Jewish attorney general raised a startling argument about their survival.

Many soccer fans left America this summer in tears — of gratitude — at the very moment another story about America is ga...
07/30/2026

Many soccer fans left America this summer in tears — of gratitude — at the very moment another story about America is gaining influence. It raises the question: What kind of America do we want to pass on to our children?

Meanwhile, on July 4th I had two surprising conversations that inspired this essay. One was about Israel, the other began after I was hit with water balloons in Aspen's Independence Day parade because of my political views. Together, they revealed how quickly moral certainty can replace curiosity.

I share how I handled these conversations in the hope it's helpful to others facing similar ones.

Two Fourth of July conversations left me unsettled. Here's why they matter

Our son Zane graduated college on May 18th. But it wasn't his graduation that inspired my essay. It was Sean Trende's vi...
06/03/2026

Our son Zane graduated college on May 18th. But it wasn't his graduation that inspired my essay. It was Sean Trende's viral essay about his autistic son Judson.

Reading Trende's remarkable parenting story made me realize that what I was most grateful for was everything that happened before graduation—especially a community of everyday heroes.

Now I understand better what our founders meant by "the pursuit of happiness." Everyone has a story. I invite you to share yours!

What Sean Trende's viral essay about his autistic son revealed about my son's graduation

When disagreement turns into delegitimization, things don’t just get louder—they get more dangerous. This connects some ...
05/01/2026

When disagreement turns into delegitimization, things don’t just get louder—they get more dangerous. This connects some dots many of us have been seeing. What do you think?

What “never normalize” has done to our judgment

Sometimes the funniest sketches contain the most uncomfortable truths.The media is busy telling us it’s “just a flesh wo...
03/25/2026

Sometimes the funniest sketches contain the most uncomfortable truths.

The media is busy telling us it’s “just a flesh wound” while the U.S. and Israel just delivered what four presidents (Democrats and Republicans alike) only talked about for decades.

Monty Python’s Black Knight is alive and well in newsrooms. If you’re done with the gaslighting, I’d love to hear your take after you read it.

Iran, nuclear blackmail, and the abuse of “imminent threat”

Have you ever had a “lunch‑companion” moment—a friend or relative you now tiptoe around because of what one of you belie...
03/02/2026

Have you ever had a “lunch‑companion” moment—a friend or relative you now tiptoe around because of what one of you believes?

In this new piece, I start with a stranger at a luncheon and then walk through ICE, Epstein, and gender ideology asking one hard question for all of us: can we talk about these hot‑button issues with people who disagree, still find some common ground, and hold everyone to the same MLK standard of fairness?

I’d really value this group’s thoughts on whether the essay lives up to it.

From ICE to Epstein to gender medicine, we keep seeing what we want in the ink blots. See if you pass the MLK Test.

Last month I made remarks on Yom Kippur that revealed the antidote the moral decay.  Are you as hopeful as I am?
11/04/2025

Last month I made remarks on Yom Kippur that revealed the antidote the moral decay. Are you as hopeful as I am?

Hostages freed. Hamas executes. NYC’s next mayor? Tucker’s moral spiral. My Yom Kippur reflections reveal the ancient moral anchor that can still save the West.

Reflections inspired by Christian grace and a Buddhist parable about what we “carry in our cups.” A little light for Sha...
10/17/2025

Reflections inspired by Christian grace and a Buddhist parable about what we “carry in our cups.” A little light for Shabbat — and for a week that’s given us hope and release.

My Rosh Hashanah remarks, inspired by a profound Buddhist parable about what we “carry in our cups.”

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