03/02/2026
Thereâs a reason coaches get frustrated with ad agencies. đ
And no, itâs not laziness.
Itâs that most will tell you youâre ready to run ads & take your budget before theyâll tell you whatâs actually broken.
The funnel thatâs not ready.
The creative thatâs never been properly tested.
The $500 âtestâ that was never going to work anyway.
So 90 days go by... and you tell yourself âads just donât work.â
Let me explain why those two things matter so much.
$500 doesnât work because the algorithm needs data to optimize⌠anddd data costs money. Weâre talking hundreds of impressions, clicks, and actions before the system even knows who to show your ad to. $500 buys you a guess, not a result.
And a funnel that âisnât readyâ looks like this:
â No dedicated landing page (sending traffic to your IG or homepage)
â No checkout flow (DM-to-close doesnât scale)
â No email follow-up after someone opts in
Cold traffic needs a container to convert. Without it, youâre pouring water into a leaky bucket and wondering why itâs empty.
Hereâs my standard:
$2k+/mo ad spend minimum.
A funnel that exists before we turn anything on.
A creative testing cadence we both agree to.
Because evergreen sales donât happen when you throw a little bit of money at Meta and cross your fingers.
Theyâre come when thereâs a solid foundation. And I only build them with people who have one.
If your foundation is solid and youâre ready to add fuel to the fire, letâs chat! â¤ď¸âđĽ
Head to the link in my bio to apply to work with me and letâs scale your coaching business with an ads system that feeds your evergreen funnel on autopilot. đđť