03/02/2026
Thereās a reason coaches get frustrated with ad agencies. š
And no, itās not laziness.
Itās that most will tell you youāre ready to run ads & take your budget before theyāll tell you whatās actually broken.
The funnel thatās not ready.
The creative thatās never been properly tested.
The $500 ātestā that was never going to work anyway.
So 90 days go by... and you tell yourself āads just donāt work.ā
Let me explain why those two things matter so much.
$500 doesnāt work because the algorithm needs data to optimize⦠anddd data costs money. Weāre talking hundreds of impressions, clicks, and actions before the system even knows who to show your ad to. $500 buys you a guess, not a result.
And a funnel that āisnāt readyā looks like this:
ā No dedicated landing page (sending traffic to your IG or homepage)
ā No checkout flow (DM-to-close doesnāt scale)
ā No email follow-up after someone opts in
Cold traffic needs a container to convert. Without it, youāre pouring water into a leaky bucket and wondering why itās empty.
Hereās my standard:
$2k+/mo ad spend minimum.
A funnel that exists before we turn anything on.
A creative testing cadence we both agree to.
Because evergreen sales donāt happen when you throw a little bit of money at Meta and cross your fingers.
Theyāre come when thereās a solid foundation. And I only build them with people who have one.
If your foundation is solid and youāre ready to add fuel to the fire, letās chat! ā¤ļøāš„
Head to the link in my bio to apply to work with me and letās scale your coaching business with an ads system that feeds your evergreen funnel on autopilot. šš»