Pricing for Associations

10/11/2023

I absolutely love my work.

This month we have:

🌈 4 Speaking Engagements
🌈 1 SaaS Client in Pricing Analysis
🌈 2 Association Clients in Data Analysis
🌈 1 Small Business Client in an Intensive
🌈 11 Proposals being reviewed for 2024
🌈 And I hope to finish writing the Pricing for Associations book so we meet our timeline to publish January 2024.

It's rich. It's meaningful. It's making an impact on the association industry. And I stand by every single thing my team and I do.

01/26/2023

Client Love: “P4A was absolutely essential to helping our non-profit develop and execute several first-of-their-kind virtual offers through the COVID-19 closure. The offers were exceptionally well received."

We'd love to serve your org: http://www.pricingforassociations.com/consulting

Together, we win.We’ll guide you through our proprietary framework to correctly price the value you deliver.You’ll fulfill your mission with financial sustainability.  We’re here to guide you.Pricing decision have you stuck?Has it been over 3-5 years since you updated your prices and value pr...

01/25/2023

There are a few different things that pricing can enable your organization to do.

Here are four of the typical strategic pricing objectives.

https://www.pricingforassociations.com/blog/which-is-your-strategic-pricing-objective

When potential clients come to us and ask how they should price a specific product or service, one of the first questions that we have to return is “What is your strategic pricing objective?”   You see, there are a few different things that pricing can enable your organization to do. We'v

01/24/2023

Training Testimonial: “We went through a great process to clarify our event's value, and thus the pricing. Pricing is a key issue we have been discussing, and the process described is in line with our thinking. Thank you!”

I'd love to speak at your event: http://www.pricingforassociations.com/speaking

Speaking and TrainingBringing Value to Your Event. Literally. Let Us Help Your AudienceConfused About Pricing and Value Strategy?We get it - pricing and value can feel like buzzwords with a mystery around how to actually make decisions and develop a strategy.  How do you know the right next steps t...

01/23/2023

“How do you quantify the ROI on organizational membership?”

There is a simple answer. And here it is.

https://www.pricingforassociations.com/blog/how-to-quantify-organizational-membership-roi-ask

A reader recently asked, “How do you quantify the ROI on organizational membership?” And the answer is simple. But of course just slightly complex.  The simple answer is you ask .  As an organization, you do not define the value that members or sponsors or attendees get from

01/22/2023

Have you ever seen an ad that says “New Low Price”?

What effect did that have on you?

In this article, we're going to talk about the psychology of how you position discounts, and why it matters.

https://www.pricingforassociations.com/blog/dont-lead-with-lower-prices

Have you ever seen an ad that says “New Low Price” ? What effect did that have on you?  Did it make you want to purchase the item?   Or did it make you question why the price was lowered? In this article, we're going to talk about the psychology of how you position discounts, a

01/21/2023

Are you building in time for professional development around pricing for associations? Visit our blog and see the latest articles, videos, and interviews so you can maintain financial sustainability at your organization.

http://www.pricingforassociations.com/blog

We help associations, chambers, and membership organizations clarify their value, set the right price, and communicate their value and price with confidence.

01/20/2023

The Client was rebranding a new entity that was birthed out of acquiring a prior nonprofit.

They turned to Pricing for Associations to price their conferences, their sponsorships, and their brand new digital membership.

https://www.pricingforassociations.com/blog/case-study-in-person-event

About the Organization: The Client is a nonprofit 501c3 organization focusing on education for families and parents regarding the next generation they are raising. They do this through a combination of conferences, digital membership, books, and curriculum, serving over 10,000 families per year di

01/19/2023

Client Love: “P4A helped our association pivot from a large in-person conference to virtual by providing pricing expertise in the association landscape. We will continue to work with him in the future."

We'd love to serve your org: http://www.pricingforassociations.com/consulting

Together, we win.We’ll guide you through our proprietary framework to correctly price the value you deliver.You’ll fulfill your mission with financial sustainability.  We’re here to guide you.Pricing decision have you stuck?Has it been over 3-5 years since you updated your prices and value pr...

01/18/2023

“How do we raise the price of our virtual event when we did a free or a very low cost event last year?”

It is possible and really comes down to communication. These are the 3 key things when communicating a price change.

https://www.pricingforassociations.com/blog/how-to-communicate-price-increases

After 18 months of free and low-cost virtual events, many associations are now pressing forward to incorporate digital education into their programming, but not for free. With this, one question that I'm frequently asked is “How do we raise the price of our virtual event when we did a free event o