06/01/2026
Most Mississippi households quietly run a little short every month.
It's not about being careless. It's about the math. By the time the rent is paid, the truck is full of gas, and the groceries are home — there's usually a balance somewhere that didn't get caught. A card that carried a little weight. A bill that got split. A "we'll figure it out next paycheck."
You already know what that feels like. The flat tire on a Tuesday. The kid's field trip needing twenty bucks on a Monday morning. The vet bill. The school registration fee. Something always shows up — and it always shows up in the week the rent's due.
And the part nobody likes to say out loud: most of the money you spend doesn't even stay here. Eighty-six cents of every dollar at the big-box leaves Mississippi the second you spend it. Doesn't come back. Doesn't feed your town, your school, your church, or the food pantry that's been short on canned goods since March.
Good Circles is a Mississippi-headquartered marketplace launching in September. It doesn't ask you to change what you buy or where you shop. It changes the rails underneath. The same places you already shop. The same things you were already going to buy. Pay about 10% less at checkout — and a slice of every sale funds a Mississippi nonprofit you picked when you signed up.
Same money. Same stores. Different math.
The full breakdown is in the slides — what one family keeps in a year, what one town would generate, what stops leaving.
And here's the question I'd actually like to ask.
Jackson. Hattiesburg. Vicksburg. Meridian.
Whose neighbors are the most connected? Whose small businesses know each other by first name? Whose food pantry, whose rescue, whose booster club, whose after-school program — would actually catch fire if a thousand of you decided to do this together?
Tag your town in the comments.
Tag the local business that should be the first one in.
Tag the nonprofit that gets your dollars.
The first town to a thousand wins. Not figuratively — actually.