Soul&Story

Soul&Story Soul&Story is a boutique brand identity studio based in Atlanta, Georgia.

From concept to launch, we help passionate businesses find their voice and carve a defendable and distinct place in the market.

Last pic from the series! Is there anything more fun than packaging design? We designed these bags for North Edge to be...
11/10/2020

Last pic from the series! Is there anything more fun than packaging design? We designed these bags for North Edge to be simple, affordable and unique. Using colored paper bags the logo is applied with a rubber stamp.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know you can have a custom stamp designed online for under $50? Such a fun way to brand all types of merch without breaking the bank!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Full North Edge case study on our website.

roasts noteworthy specialty coffee on the edge of Lake Erie. We had so much fun designing a logo that blended North Edg...
11/10/2020

roasts noteworthy specialty coffee on the edge of Lake Erie. We had so much fun designing a logo that blended North Edge's three loves: coffee, Lake Erie and the gorgeous sunsets that *almost* make up for our unforgiving winters ❄️

If you haven't been to Erie before... it's a lovely city but a MOODY city too. The color palette for was inspired by th...
11/10/2020

If you haven't been to Erie before... it's a lovely city but a MOODY city too. The color palette for was inspired by the colors of Lake Erie. Cool, calm and very moody.

Long overdue in sharing this work we collaborated on with !⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀North Edge Craft Coffee is a roastery base...
11/09/2020

Long overdue in sharing this work we collaborated on with !⠀⠀⠀⠀⠀⠀⠀⠀⠀
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North Edge Craft Coffee is a roastery based out of Erie, PA. Their brand story encapsulates the roll-up-your-sleeves attitude our hometown was built on. We had a blast incorporating vintage Erie, PA postcards and typography into this visual identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Visit our website to read the full case study for this brand we hold so near and dear to our hearts ☕

Hey ATL! Are you ready to boost your business with a strategic brand that your customers will love?! We're Soul&Story, a...
11/09/2020

Hey ATL! Are you ready to boost your business with a strategic brand that your customers will love?! We're Soul&Story, a small but mighty branding studio with 5+ years experience helping brands captivate their audience. We're currently on the lookout for a few new clients to take on before the year ends. If you're ready to level-up your business, shoot us a message!

ATL CREATIVES! There's a FREE event tonight, 7PM at hosted by . Details below, link in bio. We'd love to see ya there :...
02/27/2020

ATL CREATIVES! There's a FREE event tonight, 7PM at hosted by . Details below, link in bio. We'd love to see ya there :)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Join us for an in-depth dive into the Diversity & Inclusion topic of Black History as it relates to Design in our modern world. You will get to hear from local Atlanta Designers Sam Bass & Dorothea Taylor as they discuss their unique Creative Perspectives. For the first hour, Sam and Dorothea will present individually. The program will then flow into a moderation session lead by Deanna Clark, AIGA Atlanta’s Diversity & Inclusion Chair. We will devote the rest of the program to discussion and Q&A. Our goal is for every attendee to leave having encountered “new” Creative Perspectives.

Hey guys......it's us! 🤗Sending good vibes, motivation, and love—we're halfway through the week! 💪⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀What...
02/19/2020

Hey guys......it's us! 🤗Sending good vibes, motivation, and love—we're halfway through the week! 💪⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What's keeping you inspired this week?

Have you guys read Donald Miller's "Building a StoryBrand" yet??? We may be biased brand nerds over here but..... It's S...
02/18/2020

Have you guys read Donald Miller's "Building a StoryBrand" yet??? We may be biased brand nerds over here but..... It's SO good! 10/10 would recommend to a friend 🤓

Last snapshot from our rebrand with Hitchcock. We wrap up all of our branding projects by building out comprehensive Bra...
02/18/2020

Last snapshot from our rebrand with Hitchcock. We wrap up all of our branding projects by building out comprehensive Brand Guidelines to ensure consistency and proper usage across mediums for years to come. Our clients love having brand guidelines on hand—it makes brand application a breeze! 🥰

Upclose and personal with one of our fave logo designs to-date! 🥦🥒🌶🥬🌽
02/17/2020

Upclose and personal with one of our fave logo designs to-date! 🥦🥒🌶🥬🌽

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Atlanta, GA

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