Alexandria Ortiz Consults

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09/03/2026

Pinterest shows you the inspiration. It rarely shows you the work required to turn inspiration into an experience.

In preparation for The CASE Collective Conference, we’re deep in the process before the process—studying textures, building color palettes, pulling fabrics, comparing swatches, reviewing samples, creating spatial guides, researching cultural references, developing mood boards, layering textiles, testing materials, refining finishes, and asking over and over again: does every detail belong to the story we’re telling?

Because great experiential design isn’t just about finding beautiful things.

It’s understanding why this texture, why this color, why this material, why this reference, why this placement—and how all of those decisions make someone feel when they finally step into the room.

Before the fabrication.
Before the florals.
Before the furniture.
Before installation day.
Before the reveal.

There is research. There is restraint. There is storytelling. There are 100 tiny decisions nobody will ever know we made.

This is the process before the process.

And this is what Pinterest doesn’t show you.

09/02/2026

This was more than a preview.
More than a launch.

This was a letter from Cherrie to women.

Before guests ever entered the PLAE Pretty experience, we asked them to slow down.

In the hallway, we constructed two 40-foot works of art that told the story behind the brand—a 25-year journey of sourcing, traveling, late nights with a sketchbook, searching for the right fabrics, finding the right production partners, and holding onto a vision for a brand created to celebrate women across body shapes, sizes and experiences.

And then we asked Cherrie to do one more thing.

Write a letter to the woman she created all of this for.

What she didn’t know was what we planned to do with it.

Throughout the evening, Alex, our docent, welcomed women into the space and read Cherrie’s words aloud before they ever stepped into the celebration.

But there was one woman who hadn’t received the experience yet.

Cherrie.

So we stopped her.

We slowed her down.

And for a moment, the woman who had spent years creating something for everyone else became the guest.

She walked through her own story.

She stood among 25 years of her own perseverance.

And then she heard the words she had written for every other woman in the room read back to her.

Not a dry eye in the building.

And we’re pretty sure there won’t be a dry eye on the internet either.

This is why we say we’re more than production.

We are the storytelling.

We are the memory versus the moment.

We are the intention behind the experience.

Because a beautiful event can give someone a moment.

But when creative intent is done well, you give them a memory.

Thank you, Cherrie, for trusting us with yours.

This is PLAE Pretty.

This is creative intent.

🎥: Krissy | VIDEO MARKETER 🎥

08/30/2026

About last night… ✨

Guests weren’t attending a launch party. They received an invitation to step into PLAÉ Pretty.

A world where fashion, storytelling, play, and experience came together to introduce the vision of designer Cherrie in a way that could be felt—not just seen.

From the moment guests arrived, every touchpoint was intentional. The entrance. The champagne golf cart. The museum-inspired journey through the making of a garment. The details of the design process. The archetypes. The games. The fashion. The conversations.

Each moment revealed another layer of the PLAÉ Pretty story.

Because when we approach a brand launch, we’re not simply thinking about how the room should look.

We’re thinking about how the brand should feel.

How do guests interact with it?
What do they discover?
What will they photograph?
What will they talk about tomorrow?

Last night, we didn’t just launch PLAÉ Pretty.

We built a world and invited everyone inside.

Welcome to PLAE Pretty. ⛳️🏌🏽‍♀️

08/25/2026

Events deserve a little less catering & a little more composition, QUE MUSIC!🎶

Statistically, your food + beverage hospitality can be the difference between an event that’s unforgettable… and one that’s simply unmemorable.

People may forget what the florals looked like, the playlist, even the perfectly placed details—but how they were hosted, what they tasted, and how the experience made them feel? That stays with them.

So for The CASE Collective conference coming to Hotel Phoenix, the tasting couldn’t simply be about choosing what would be served. We wanted to consider the entire experience: What will it look like? What will it taste like? How will it feel? And most importantly—will they remember it?

We challenged the expected. Elevated the presentation. Judged every bite. Considered every touchpoint.

Because when you’re creating an experience people are investing their time and money into, “good food” simply isn’t enough.

It should feel intentional.
It should feel considered.
It should feel like part of the design.
And yes… we had to say it:

This isn’t the type of tasting that comes to you in foil pans. 😂🥂

Because the moments people remember most are often the ones they can taste, feel, and talk about long after the room is cleared.

A little less catering, a little come composition. 🎶🎼

🎥: Krissy | VIDEO MARKETER 🎥

08/25/2026

THE DESIGNER.

It’s not just about having an eye.

It’s about having a passion.

A pose.
A pace.
A promise.
And the right partners to bring the vision to life.
What sets us apart isn’t simply that we design beautiful things.

It’s that we care deeply about every single thing.

The concept.
The details.
The guest experience.
The ex*****on.
The people behind it.
And the moment it all comes together.

Because for us, design isn’t decoration.

It’s the pursuit of a feeling.

And yes… we’re a little intense about it. (cue music)⚔️✨

As we head into the final quarter of the year, we’re already seeing 2027 take shape.

If you’re thinking about an event for next year, now is the time to get on the calendar.

Because the clients who give us the time to think, source, design, refine, collaborate and execute?

They’re the ones who get the best results.

The best events aren’t rushed.

They’re thoughtfully built.

2027 is coming.

Let’s create something worth remembering.

HospitalityDesign

08/21/2026

Before the design, there’s the discovery.

A Behind the Vision look into our spatial design + logistics walkthrough & hospitality tasting at Hotel Phoenix for The Case Collective.

And this one feels especially meaningful.

We’re working alongside Jameelah Watkins-Mallett whose award winning eye for interior design, hospitality, and guest experience is already incredibly refined.

When the person trusting you to help produce the experience is also someone who deeply understands design, the pressure is on. 😂

But honestly? What an honor.

We’re listening.
We’re taking notes.
We’re asking questions.
We’re measuring.
We’re walking every space.
We’re tasting every bite.
We’re considering every sip.

Because when we say every detail matters, we mean it.

From the physical environment to the hospitality program, every touchpoint is an opportunity to reinforce the story.

And with an incredible logistical team alongside us, we’re able to take that vision and begin translating it into something that feels intentional, elevated, and worthy of the people we’re creating it for.

This is the part you don’t usually see.

The walkthroughs.
The questions.
The notes.
The sourcing.
The problem-solving.

The conversations that happen before the pretty pictures.

We’re not ready to show you the full design yet. 👀

But soon.

For now, we want you to understand the level of intention behind it.

This is what happens Behind the Vision.

Stay tuned. The details are coming. ✨

🎥 : Krissy | VIDEO MARKETER 🎥

08/18/2026

What you see in the final activation is the magic.🪄

What you don’t see? The hundreds of decisions, moving pieces, creative conversations, vendor calls, production meetings, styling details, team huddles, load-ins, problem-solving, and hands-on ex*****on that make the magic possible.

This is what a creative event agency actually does.
For the KAYALI Freedom Collection activation, we weren’t just setting up an event. We were building an entire world around the campaign — from the fragrance discovery experience and culinary pairings to custom fabrication, florals, furniture, mocktails, guest touchpoints, content moments, and every detail in between.

And behind every beautiful moment is a team that knows how to MAKE. IT. HAPPEN.

So come behind the scenes with us.

Because the experience may look effortless when the doors open…

…but we know exactly how much it took to get there. 🤍

Brands: when you’re ready to turn your next campaign into an experience people actually remember, let’s talk.

Ulta Beauty World — a content dump, but also a reminder of why we do this ✨We showed up as event producers.We left with ...
04/26/2026

Ulta Beauty World — a content dump, but also a reminder of why we do this ✨

We showed up as event producers.

We left with deeper insight, stronger connections, and a renewed respect for what intentional brand experiences can do at scale.

From navigating production to elevating our brand partner in a way that felt thoughtful, seamless, and seen—this was about more than just showing up. It was about showing up well.

Yes, people left with products, samples, and bags full of beauty.

But what they really took with them?

How it felt.

That’s where we live.

In the details. In the flow. In the care behind every interaction.

Because hospitality isn’t a layer for us—it’s the foundation.

And it’s the part people remember long after the event is over.

Grateful to have been part of one of the biggest stages in beauty.

Already looking ahead.

Hope to see you all next year in Anaheim. 🖤

BeautyIndustry

Address

123
Atlanta, GA
30339

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 12pm

Telephone

+17707332332

Website

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