Services include: Brand strategy and communications strategy employing public relations, advertising, promotions, merchandising, packaging and brand identity. BrandBiz has helped many clients launch or reposition their brands, launch new products, prepare for trade shows and events, develop advertising campaigns, manage on-going PR efforts and be an extension of their marketing departments. The pr
imary focus of BrandBiz has been in the home environment category with emphasis and expertise in floor covering. Current client activity includes Beaulieu of America, Formica Flooring, Carpet and Rug Institute and TrafficMASTER flooring for The Home Depot. Other experience includes work for Bretlin, Poliface, Milliken, Crossville, Florim, Shaw and Mohawk. Owner Paul Friederichsen also has varied client experience in categories such as package goods (Dixie Crystals Sugar, Royal Oak Charcoal), utilities (Savannah Electric, Good Cents), consumer durables (Jenn-Air, Frigidaire) and direct response (ITT Technical Institutes). BrandBiz works with several firms to provide its clients with additional services as needed. Among them are Media Brokers International, one of the largest media buying firms in the nation; the Rountree Group public relations and 360 Incentives.
