Scarlet Thread Consulting

Scarlet Thread Consulting Business and Strategic Coaching for creative businesses with a focus on profitability. Profit First Certified Professional. What does this mean for you?

Our firm is one of the select few, nationwide, that have achieved certification in Profit First. In addition to our coaching services, we will guide you with the methods to greatly increase the profitability of your business. Of course, we will guide you through the business challenges you face - but you should expect that from any coach you hire. We also address the most important factor for any business - maximizing your profits. One on one business coaching can offer you the following:

-Increase profits
-Set and accomplish business goals
-Understand your strengths and those of your team
-Identify your ideal client
-Create unity in your mission, goals and team
-Improve personal and business relationships
-Strategize for future growth
-Understand challenges
-Learn to increase overall joy and balance in your life and business

How we provide services...

One-on-one coaching is uniquely designed around your individual needs. As a coach, I will ask you the hard questions. I will ask you to complete questionnaires, assessments and various homework assignments before each session. Coaching may be done in person, by telephone, Skype, Facetime or with other available technology. Don't let location stop you! If you are interested in a free 15-minute session to determine if individual coaching is for you, email [email protected] or call 678-576-0814. To discover more about how coaching can make a positive difference, please contact us.

Nobody hires me because they want a better profit margin.They hire me because of what a better profit margin makes possi...
09/04/2026

Nobody hires me because they want a better profit margin.

They hire me because of what a better profit margin makes possible.

When I sit down with a designer for the first time and ask what this business is supposed to fund, the answer is almost never about the business at all. It is about her life.

Every one of those outcomes requires the same thing: a business that produces consistent, intentional profit.

Profit is what turns a desire into a plan, and a plan into a decision you can actually make (rather than one you keep postponing until the timing feels safer).

So let me ask you the question I ask every client in our first conversation.

What is your business supposed to fund?

Overwhelmed with gratitude as I wrap up planning for another year of my private strategic planning event.For two days, m...
09/02/2026

Overwhelmed with gratitude as I wrap up planning for another year of my private strategic planning event.

For two days, my past and current clients come together in one room to work on their businesses instead of inside them. This year we are digging into what it truly takes to analyze a business like a CEO, because the decisions that move us closer to our vision are the ones built on real information rather than a gut feeling.

We will be looking at the numbers, the patterns hiding underneath them, and the skills it takes to read both with confidence.

I cannot wait to see everyone in person shortly. Until then, I will be reminiscing on the years that brought us here.

I built my business as the doer. I did it all because I wanted to and because financially I had to.As the business has g...
08/25/2026

I built my business as the doer. I did it all because I wanted to and because financially I had to.

As the business has grown and the demands on my time and energy have shifted, my mindset has shifted with them. I shared three of those shifts in my newsletter today, and I want you to have them too.

🟣 Moving away from doing the work and toward working on the business. We hear it constantly, work on the business and not only in it. My focus has extended even further than that. I identify what I want the business to do for me, then I work on it until that becomes true.

🟣 Moving away from solving problems and toward creating systems that prevent them. So many of us operate in reaction. Answering questions in advance is how the phone stops ringing, and preventing the issue entirely is how we move faster and better. That is CEO thinking.

🟣 Understanding that growth cannot depend on us alone. We need people, and we need a culture worth joining. We may be amazing, and we still should not do it all. Identifying our Queen Bee role, then protecting the time and energy that role requires, is what only we can do.

Twice a month my newsletter arrives with coaching like this, at no cost, written for design firm owners who want the business to serve the life they envisioned.

Comment NEWSLETTER and I will send you the link to join.

📸 Cat Max Photography

It is entirely possible to be busy, respected, published, and still underpaid.That is the part nobody warns us about, be...
08/24/2026

It is entirely possible to be busy, respected, published, and still underpaid.

That is the part nobody warns us about, because a full calendar and a beautiful portfolio feel like proof that the business is working, and so we stop asking whether it actually is. The work keeps coming, and the pricing never gets examined.

If you are wondering where you stand, sit with these questions and answer them honestly.

✨When a project closes, do you know the gross profit it produced, or only the revenue it brought in?
✨Are you paying yourself a consistent, market rate salary every month, before anything is left over?
✨If you counted every unbilled hour spent on revisions, vendor follow up, and site visits, what would your effective hourly rate actually be?
✨Does your fee cover the work of running the project, or only the work of designing it?
✨When a client asks for one more option, does your fee change?
✨Is your markup still intact after shipping, freight, receiving, warehousing, and damages?
✨Would your pricing hold if you were not in the room to defend it?
✨Are you turning down work because you are full, or taking work because you are nervous?

If several of those answers made you uncomfortable, what you are feeling is not failure but information you did not have before, and information is what makes a decision possible.

Underpricing is rarely a confidence problem first, because it begins as a math problem that no one ever handed us, and the confidence arrives only once the numbers are clear. Correct pricing is what produces confidence rather than the other way around.

Send me a message and I will send you the details on Pricing Without Emotion®, the eight week group program where we build pricing that holds without you having to defend it.

We start in October!

📸 Cat Max Photography

I sold my own company in 2012, and the months leading up to that sale taught me more about business structure than anyth...
08/18/2026

I sold my own company in 2012, and the months leading up to that sale taught me more about business structure than anything else I have done. A buyer does not see the relationships or the late nights. A buyer sees one question on a spreadsheet: will this keep producing profit after the owner walks away?

In the years since, I have reviewed financials for design firms at nearly every stage. The firms that could sell and the firms that could not were almost never separated by revenue. They were separated by three conditions:

✨Financials a stranger can read, with owner pay stated as a real salary
✨ Pricing that holds without you in the room
✨ A firm that does not route every decision through you

Read that list again, because it is also a description of a business you can comfortably live inside. The work of becoming sellable and the work of becoming free are the same work. Only the reason for doing it changes.

The alternative is a firm that functions only when you are in it every day, which means the only exit available to you is closing the doors.

If you want the full breakdown, including where to start if a sale is genuinely on the table, the new blog post is linked in my bio.

Emotional pricing does not usually end a business. It does something quieter. It keeps a good firm running at a margin t...
08/14/2026

Emotional pricing does not usually end a business. It does something quieter.

It keeps a good firm running at a margin thin enough that the owner cannot hire the help she needs, cannot take a real vacation, and cannot build anything that lasts beyond her own daily effort.

It is entirely possible to be busy, respected, published, and still underpaid.

The alternative is a business where the numbers are set, the conversations are calm, and you are compensated fully for work you are already doing.

Pricing Without Emotion® is the course built specifically for this, and the next live cohort runs October 8th through November 19th. You can find the details and register here: https://www.scarletthreadconsulting.com/pricing-without-emotion-group-program

📸 Cat Max Photography

Most designers come to me thinking pricing is the problem. It usually is not where the problem started.The real issue is...
08/12/2026

Most designers come to me thinking pricing is the problem. It usually is not where the problem started.

The real issue is that the business was built one project at a time, and the pricing was never structured to support the company it became. So the owner becomes the bottleneck.

Every quote, every approval, every judgment call runs through one person.

Pricing is the first lever that fixes it. Not because the number goes up, but because the number finally reflects what the work actually costs and what the business actually needs.

Pricing Without Emotion® opens October 8th with four live coaching calls and a private community of designers doing this work alongside you.

Link in bio for more information.

There is a particular kind of tired that comes from a full calendar and an empty profit line.That is almost never a tale...
08/07/2026

There is a particular kind of tired that comes from a full calendar and an empty profit line.

That is almost never a talent problem. It is a pricing problem. And nobody teaches this in design school (or school in general!). You were trained to design beautifully, not to build a number that protects your business.

I have spent 15+ years fixing this with interior designers. More than 1,000 have completed the Pricing Without Emotion® method.

Here is how we do it:

🟣We look honestly at what you charge now. No shame, only numbers.
🟣We rebuild your pricing around the revenue you actually need.
🟣You learn to hold that number, so discounting stops being your reflex.

Imagine sending your next proposal and feeling calm. No mental math. No worry that you left money on the table again.

The alternative is another year of working harder for a profit that never arrives.

The next live cohort begins October 8th. Enroll today.

Most designers do not call me because they are stuck on pricing.They call me because the firm is growing, the calendar i...
08/05/2026

Most designers do not call me because they are stuck on pricing.

They call me because the firm is growing, the calendar is full, and the decisions in front of them have gotten bigger than the information they have.

Can I afford to hire right now? Should that role be part time or full time? Do I need a project manager before another designer? What happens to my cash flow if one project pushes sixty days?

Those are growth questions, and they deserve better than a gut feeling.

Pricing is the engine underneath every one of those answers. Your ability to hire, to delegate, to take a real week off, all of it rests on whether your pricing structure is actually funding the business you are building.

When we can see the numbers clearly, we stop guessing:

🟣We know what a new hire actually costs, not just the salary line
🟣We know which role to bring on first, and when
🟣We know what our margins can carry before we commit
🟣We know which projects are funding the growth and which ones are quietly draining it
🟣We know the difference between a busy season and a scalable one

That clarity is what allows you to scale on purpose instead of scaling by accident.

Growth without financial structure only makes the pressure bigger. More revenue, more people, more moving pieces, and the same uncertainty sitting at the center of it all.

This is exactly what we work through inside Pricing Without Emotion®. Eight weeks, four live calls with me, and a private community of designers asking the same growth questions you are. You will leave with a pricing structure that can fund your team, your capacity, and the firm you are actually trying to build.

The October cohort is open now. Link in bio to register.

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Atlanta, GA

Telephone

+16785760814

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