Bar-Red Entertainment Group (BREG)

Bar-Red Entertainment Group (BREG) Bar-Red Entertainment Group (BREG) - Business, Education & Entertainment Consulting.

BREG is an Atlanta, GA based company which specializes in Entertainment Consulting (Marketing & Promotions); Business Development; Obtaining & Providing Public Information; Business Relationship Management; Social Media Management and Youth Inspirational Speaking.

Rest in peace Rob Base ... πŸ™πŸΎβœ¨οΈπŸ’― ..."It Takes Two" and "Joy & Pain" will be heard forever! πŸ™ŒπŸ½πŸŽΆπŸ’ͺ🏾🎀🎡🎧 ...
05/24/2026

Rest in peace Rob Base ... πŸ™πŸΎβœ¨οΈπŸ’― ...

"It Takes Two" and "Joy & Pain" will be heard forever! πŸ™ŒπŸ½πŸŽΆπŸ’ͺ🏾🎀🎡🎧 ...

You have danced to this man's song your whole life and never once knew his face. Rob Base made "It Takes Two," the record that fills a floor before the first verse even lands, and he died Friday at 59 after a private battle with cancer.

Almost forty years of cookouts, weddings, roller rinks and block parties have run on his two minutes of work. Time you knew who that was.

Somewhere this weekend, that song came on. You know the one.

The horns, then that voice telling everybody right about now. And before the first verse even landed good, the whole floor was full.

That happens every weekend, in every city, at cookouts and weddings and skating rinks and backyards full of folding chairs. It has been happening for almost forty years.

This weekend it happened while the man who made it was gone.

Rob Base died on Friday, May 22, 2026, after a private battle with cancer. He was 59 years old.

Here is the strange thing about him. You have known his song your whole life, the way you know your own kitchen in the dark.

Most of us could not have picked him out of a lineup.

His name was Robert Ginyard. He was a Harlem kid, and the song you have been dancing to since 1988 came out of a friendship that started in a fifth-grade classroom.

That is where he met a boy named Rodney Bryce. They became best friends the regular way kids do, playing baseball, running the block, two ordinary boys from the neighborhood.

Rodney would grow up to be DJ E-Z Rock. And the two of them, together, would make a record that outlived almost everything around it.

But first they were just watching other people do it.

There was a group from around the way called the Crash Crew, and Rob and Rodney used to post up at the block parties and watch them work. Then the Crash Crew did something that landed like a thunderclap. They put out a real record.

"They came out with a record, and we looked at them and said, Wow, they came out with a record," Rob remembered years later. "If they can do it we can do it."

So they went and got it, the slow way. For a long stretch they did not even own equipment, so they went to a friend's house and borrowed his, over and over, until E-Z Rock saved up enough for one turntable, then a mixer, then finally the second turntable.

Rob bought himself a microphone. They were young teenagers practicing in a bedroom, getting ready for a stage that did not exist yet.

It took about two years of that before they were good enough to step in front of a real crowd.

Then came the two nights that changed everything.

They were at a friend's house again, going through a stack of records, the breakbeat kind that every DJ in the city owned. They pulled one and stopped cold.

It was a little sn**ch of drums and two voices, a singer named Lyn Collins and James Brown, tossing a yeah and a woo back and forth on a 1972 song called "Think (About It)."

"We heard the sample and we was like, Whoa, I want to use this," Rob said.

They blended it with another piece of music, carried it into the studio, and watched the whole thing fall into place fast.

"It all came together like magic," he said. "It wasn't really hard to do. It came together. It was like magic."

The record was basically finished in two nights.

He named it "It Takes Two," off the Lyn Collins line. And almost right away, people in his ear told him that woo and that yeah were too much.

Take it out somewhere in the middle, they told him. Give people's ears a rest.

Rob would not move an inch. "I had to fight and say, Nah, we got to keep that in the whole record," he remembered. "That's got to stay in there."

He was right, and it was not even close. That looped woo and yeah became one of the most recognized sounds in all of party music, the piece a whole room hollers back without anybody asking them to.

He knew exactly what he was building. He did not want a rap song that only worked at rap parties.

"I wanted a record that could go anywhere," he said. "I just wanted to be able for the song to be anywhere."

He found out it had worked on a regular afternoon, sitting at home with the radio on.

Back then a rap record almost never got played in the prime daytime hours. So when "It Takes Two" came through his speakers at four o'clock in the afternoon, Rob understood instantly what it meant.

"I jumped up right there and started screaming," he said.

After that, the song was simply everywhere he turned. He would walk down his own Harlem block and hear it spilling out of a stranger's car.

"Everywhere you go the record was on," he said. "You walk in a store, the store's playing it."

The thing crossed all the way over into the pop Top 40, which a hard rap record almost never did in 1988. It pulled hip-hop and house music together and helped drag both of them straight into the mainstream.

In 1989, Spin magazine published its list of the hundred greatest singles ever made. They put "It Takes Two" at number one.

Now here is the part most people never learned.

Rob Base never had another hit anywhere near that size. There were other solid records, "Get on the Dance Floor" and "Joy and Pain," and a solo album the next year, but nothing else ever climbed that same mountain.

It did not have to. That one song, he said plainly, set him and E-Z Rock up well enough that he never had to work a regular job again.

So he did the thing a lot of people quietly look down on and almost nobody really understands. He spent decade after decade out on the road, on the throwback tours, walking out to perform that same song night after night after night.

And he did it while watching the world hand his credit to somebody else.

For years, a famous producer's name kept getting stuck onto "It Takes Two," in articles and in plain conversation. Rob had to keep sitting in interviews, calm and patient, correcting the record.

It was him, E-Z Rock, and a man named William Hamilton in that studio, he said, and nobody else was anywhere near it. He had made one of the most sampled records in the history of American music, and he still had to fight just to keep his own name on it.

That is the quiet ache running underneath all of this. The song belonged to everybody. The man who made it stayed half-invisible the entire time.

And then it stopped taking two.

Rodney Bryce, DJ E-Z Rock, died in 2014 from complications of diabetes. He was only 46.

By then the two of them had long since drifted into separate lives, the way old partners do. But they had never stopped being friends, and they had never stopped being those two boys from the same Harlem classroom.

"That was my best friend for all the years," Rob said.

He kept performing after he lost him. He kept walking out alone to those crowds, doing a song with the word two sitting right there in the title.

But he never really walked out there alone. He carried his friend with him onto every stage.

"When I'm onstage I feel like he's there with us," Rob said. "I always feel he's there with us."

And the crowds never once thinned out. That seemed to be the thing that amazed Rob the most, right to the end.

Forty years past that radio afternoon, he would look out from the stage and see young people who had not been born in 1988, who had not been born in 2008, mouthing every single word back at him.

"They know the song word for word," he said. "That's amazing, to see the young kids come up."

His record had done exactly what he built it to do. It went anywhere.

It went into car commercials and movie trailers, into songs by Snoop Dogg and the Black Eyed Peas, into a Target ad that opened on a kid buying the album, into stadiums and skating rinks and a thousand wedding receptions. It went onto ESPN compilations and into basketball arenas at halftime, a record that simply refused to get old.

It went into the future, into rooms Rob would never stand in, into the hands of people who would never know his face but would always know exactly when to shout the woo back.

On May 18 of this year, Rob Base turned 59. He marked the day the way a lot of us mark ours now, with a short and simple post.

"Happy 59th Birthday to me," he wrote. "God thank you for allowing me to see another year."

Four days later, he was gone.

His son, Rob Ginyard Jr., wrote the goodbye that said everything there was to say in the fewest possible words. Sleep in peace, dad. I love you.

So somewhere this weekend, that song will come on again. The horns, the voice, right about now.

And the floor will fill the way it has always filled, because that is what his two minutes of work has always done.

The only thing different now is you. Now you know whose two minutes that is.

Robert Ginyard, out of a fifth-grade classroom in Harlem, who fought to keep the woo in the record. And the woo is still going.

I put a lot of effort into researching and sharing stories that matter. If you'd like to support the work, here's the link:
https://buymeacoffee.com/blackhistoryarchives
Every coffee helps me keep creating.

  ...
05/22/2026

...

Snoop Dogg's Do******le was built on a song a teenager wrote, and that teenager was Bernard Wright. 2Pac sampled him, Skee-Lo sampled him, Dr. Dre and LL Cool J sampled him, hit after hit after hit. Wright made the sound that the whole decade danced to.

You never once had to learn his name.Somewhere in Jamaica, Queens, in the late 1970s, a teenager made up a word.

Haboglabotribin'. It did not mean anything in any language. It was the name he gave to an amusement park that existed only inside his own head, a place where every ride cost fifty cents and nobody could think of a single reason to go home.

That teenager was Bernard Wright. He put the word into a song, the song went out into the world, and the word ended up outliving almost everything else about him.

You have heard it. If you played Do******le until the tape stretched thin, you have heard it, because Snoop Dogg built "Gz & Hustlas" right on top of it. If you came up on 2Pac, it is in there too. If you ever rode around with Skee-Lo's "I Wish" turned all the way up, that was Bernard again, a different song of his called "Spinnin'" holding the whole thing down underneath the rap.

His hands are on more records than most people will ever own. His name is on almost none of them.

This is the story of the man who made that sound.

He was a Queens kid, born in November of 1963, raised mostly by his grandmother in the Jamaica section of the borough, where the music never really stopped. James Brown lived in that part of town. So did the great jazz drummer Roy Haynes. The basements had keyboards in them, and the older men who played did not chase the neighborhood children away.

By the time he was five, Bernard had found the keyboard. By ten he was already playing out, with a little outfit called the Junior Firebolts, opening for the grown Firebolts at local gigs. He was a small boy in rooms full of working musicians, and he was holding his own.

The men of that neighborhood took him in and taught him. Weldon Irvine, the poet and keyboard player everyone called Master Wel, ran a band that half of musical Queens passed through, and he showed Bernard that jazz and funk were not two separate things but one thing played with two hands. Don Blackman taught him too. None of them treated the boy like a mascot. They treated him like somebody who was going to matter.

Then the drummer Lenny White came looking for him.

White was already a serious name by then. He had recorded with Miles Davis and played in Return to Forever, and now he was building a new band with a young bass player named Marcus Miller. He had heard there was a keyboard player in the neighborhood doing things that should not have been possible at his age. When White found out the keyboard player was twelve years old, he did not laugh it off and walk away. He went to the house.

He sat down in the living room with Bernard's grandmother and asked her, plainly, to let her twelve-year-old grandson go out on the road with a band of grown men. She studied him for a while. She decided he was telling the truth, and she said yes. Years later White still spoke about that moment the way a person speaks about something they were trusted with. He was a genius, White said. He had to go and speak to the grandmother himself, and she trusted him enough to do it.

So Bernard Wright went out on the road at twelve, and in a real sense he never came all the way back off it.

At sixteen he was playing with the trumpeter Tom Browne, and his keyboard is right there inside "Funkin' for Jamaica," the record that went to number one on the R&B chart and turned the name of their whole borough into a hook. He was a teenager, and he was already on a number one song.

GRP Records signed him when he was seventeen. In 1981 they released his first album and named it 'Nard, because that was what everybody who knew him called him. He was still a teenager, just out of high school. Marcus Miller played bass on it. A young singer named Luther Vandross, years before the world would know exactly who Luther Vandross was, sang behind him.

And there on that album sat the made-up word. "Haboglabotribin'," bright and churning and joyful, a song about a wonderland with a Tilt-a-Whirl and a Wonder Wheel, sung by a kid who still half believed that places like that were real. The album climbed to number seven on the jazz chart. People who paid attention started saying his name with a particular kind of respect, the kind you save for someone you expect to be around for the next forty years.

Here is the part that should have made him rich and famous, and did neither.

About ten years after that first album, hip-hop went digging through the old crates for sounds with real soul buried in them, and again and again it came up holding Bernard Wright. Snoop took "Haboglabotribin'" for Do******le, the best-selling debut album any rapper had ever released. 2Pac reached for it. Skee-Lo built "I Wish" on the bones of "Spinnin'." His third album had given the world "Who Do You Love," a song that went top ten R&B all on its own back in 1985, and then that song got sampled too, by LL Cool J, by Dr. Dre, by Big Pun, by the Luniz, over and over, a song other artists kept turning into hits.

He had made the sound the decade was built on. He was not on the cover of any of those records, and the money a sample pays a man is not the money a hit pays a man.

In the 1990s he turned toward gospel and made a run of albums that nobody sampled, Fresh Hymns and the ones that followed, music he made for an entirely different reason. And then he left New York for good. He married a woman from Texas and moved to Dallas, and that is where the last chapter of his life, and maybe the truest one, actually happened.

In Dallas, Bernard Wright became a teacher.

Not in a school building. In rehearsal rooms and on bandstands and in living rooms, with a whole generation of young Texas musicians who grew up around him and started calling him Unc Nard. Sometime in the 2000s a Dallas radio station, KNON, sat him down and asked him about his life, and he talked mostly about them. There is a very serious community of musicians here in town, he said. They respect me as a teacher, and I respect them as students. He kept going. There is a point, he said, where the student becomes the teacher. The next generation feels me, and I'm really happy about that, man. Because I'm feeling them too.

That was a man who had been on number one records as a teenager, telling you in his own plain words that the thing he was proudest of was a room full of young people learning his sound.

One of those musicians was a bass player named Wade Campbell. The first time Bernard came around to jam, he picked up Campbell's bass and started playing it loud, loud enough that Campbell got nervous about his speaker and reached over and switched the amp off. Bernard turned it back on. Campbell turned it off. Bernard turned it back on.

It became a thing between them. Every single time Bernard came through to play, he went straight for that same instrument, Campbell's signature Marcus Miller bass, and Campbell could not work out why until the day he watched old footage of Bernard and the real Marcus Miller, his friend from the Queens days, playing side by side. That bass was a door back to where he started.

They grew close. They spent a few months out on the road together, and Campbell would say afterward that he learned more in those months than in all his years studying music at a university.

His sound did not stop with him. It went into a Dallas band called The Funky Knuckles. It went into Snarky Puppy. It went into a Dallas pianist named Caleb Sean McCampbell, who spent uncounted hours bent over a synthesizer copying every move Bernard made, trying to get a keyboard to sing the way Bernard could make one sing. The last real conversation the two of them had, Bernard told him something McCampbell would repeat to the whole world a year and a half later. Nephew, I'm extremely proud of you, he said. You sound the most like me out of all my students. You're really keeping my legacy alive.

The last person to truly talk with him was Wade Campbell, about forty-eight hours before the end. Bernard came walking up the street, and he was talking about death, and heaven, and God. He told Campbell he was looking forward to the streets of gold, and that the gold up there was pure because it had been purged in fire. He asked Campbell for a cigarette. Campbell did not have one to give him. So Bernard said goodnight and walked off into the dark.

Two days later, on May 19, 2022, Bernard Wright was crossing a street in Dallas when he was hit by a car. He was fifty-eight years old. There had been no long illness and no warning, just a man crossing a road on an ordinary day, and then the phone calls going out, one after another, to everyone who had loved him.

Roberta Flack, his godmother, the woman he had once served as music director, said her godson had passed suddenly, that she had believed deeply in his talent, and that losing him broke her heart. Lenny White, the same man who had once sat in that grandmother's living room, posted an old photograph of the two of them and made a promise out loud. If there are people who never knew who you were, White wrote, then leave that to me. I will let them all know who you are.

So here is who he was.

He was the twelve-year-old a grandmother decided to trust to the world. He was the teenager whose keyboard is buried deep inside records you have loved your entire life without knowing he was in there. He was Unc Nard, who could have spent his last years chasing back the fame his sound kept earning for other people, and instead spent them in Dallas rooms making certain his music would keep living in other people's hands after he was gone.

And underneath all of it, he was the kid who once made up a word for a wonderland that did not exist, a place where the rides were cheap and the joy never ran out and nobody had a single reason to leave. He sang about that place when he was a teenager. He spent his last night on earth talking about a different one, with streets of gold, just up ahead of him.

The word he invented is still playing. Somewhere right now, on a hip-hop record or a video game station or somebody's worn-out tape, a sound that began in a Queens basement is still going strong. Haboglabotribin'. Bernard Wright is the one who built it.

I put a lot of effort into researching and sharing stories that matter. If you'd like to support the work, here's the link:
https://buymeacoffee.com/blackhistoryarchives
Every coffee helps me keep creating.

NOTE: This post is shared for historical and educational awareness about Bernard Wright and the Black musicians who shaped American music, not to glorify violence, hate, or harm.

05/11/2026

The Buckhead Boyz hit the stage at the 2026 Sweet Auburn Festival in superb fashion performing "Shout it to the World" and their new single "Replay" ... ❀️‍πŸ”₯❀️‍πŸ”₯❀️‍πŸ”₯ ...

05/07/2026

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