Threads Qualitative Research

Threads Qualitative Research We find the common and uncommon threads of insights that improve experiences

Threads Qualitative Research is a global marketing research firm with branches in 22 countries. By listening to shoppers and consumers, we tie together brand positioning, marketing strategy and customer experience. We are experts at helping companies create new products/services, improve customer experience and store design, and increase their success in the marketplace.

Wishing you a safe, healthy and happy holiday season!
12/24/2024

Wishing you a safe, healthy and happy holiday season!

01/30/2024
01/10/2023

"Cheers to a new year and another chance for us to get it right." ~Oprah Winfrey

Go Dawgs!

09/25/2017

Don't miss CX Talks next Monday. Only 58 tickets left! Get yours today before it's too late.

02/02/2017
Qualitative research has seen some incredible transformations over the past 5 years. Here's a good summary of the metamo...
08/29/2016

Qualitative research has seen some incredible transformations over the past 5 years. Here's a good summary of the metamorphosis.

We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.

08/29/2016

Another test of individuals conforming to a group. Wonder how this affects focus groups? There is a way to prevent such bias from happening with asynchronous online groups.

08/29/2016

Great experiment on behavioral programming and societal norms.

“Marketing is a race without a finishing line” Philip Kotler https://t.co/kWL6nU1tqD
02/01/2016

“Marketing is a race without a finishing line” Philip Kotler https://t.co/kWL6nU1tqD

Marketing quotes make great additions to your reports or presentations & inspire all those who hear or read them plus their implications for your plans. 

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