09/26/2025
The True Stories Behind 5 Famous Car Logos: Lamborghini
Automobili Lamborghini was founded by Ferruccio Lamborghini in 1963, after he decided to transition from manufacturing tractors to building top-of-the line sports cars. This change was accompanied by a new logo, featuring Lamborghini’s now-famous raging bull. The design was meant to represent more than just power, however. Ferruccio Lamborghini was born on April 28, 1916, making his astrological sign Ta**us, which is symbolized by a bull. He took this to heart as both a personal and professional symbol, hence his desire to incorporate a bull into his company’s emblem.
Lamborghini was also a big fan of bullfighting. In 1962, shortly before founding the company, he visited the ranch of Don Eduardo Miura Fernández, a famous breeder of Spanish fighting bulls. This visit further inspired the logo that went on to adorn Lamborghini sports cars — and perhaps explains the aggressive posture of the bull on the resulting emblem.