10/22/2026
Adding AI to a process doesn't automatically make that process better.
In our conversation, Kristie K. Jones explains why businesses need documented, step-by-step processes before deciding which tasks to hand over to AI. People still need to define the expected outcomes, check the work, and review decisions as circumstances change.
What works today might not work two months from now. If an automated task starts producing poor results, someone needs to recognize it and decide whether a human should take it back.
Kristie also highlights a useful distinction: activity isn't the same as results. The number of emails sent matters less than the number of deals closed.
The real question isn't just what AI can do. It's whether the work is producing the outcome you need.
🎙 Watch the full episode: https://zurl.co/nGilP