THRIVE, 2018 Powers Ferry Road SE, Suite 700, Atlanta, GA (2026)

Name: THRIVE
Address: 2018 Powers Ferry Road SE, Suite 700, Atlanta, GA, 30339, US
Telephone: +14042287342
Price range: $$$

We design consumer-driven brands, products and experiences for leading companies around the world.

03/17/2026

70% of 510(k) submissions receive a deficiency letter on the first review cycle.

For Human Factors submissions specifically, that number climbs to 90%.

If you're leading a MedTech product through FDA clearance, those aren't the exception. That's the landscape you're operating in.

The instinct when a deficiency letter lands is to start fixing things immediately. In our experience, that's exactly what you should not do. Jumping into remediation before you understand the root cause means you’ll fix the wrong things and face a second deficiency letter. Fix the right things in the wrong order, and you'll waste months. Either way, you're back to square one.

In our latest article, we lay out the five root causes behind the vast majority of Human Factors deficiencies — from poorly structured URRAs to cross-document inconsistencies that undermine an otherwise credible evidence package — and a structured Phase Zero diagnostic framework for understanding precisely where your submission failed before you spend a dollar on remediation.

Whether you're staring at a deficiency notice right now or building the submission that you hope will never get one, this is the diagnostic framework worth adding to your toolbox.

Read the full article here: https://hubs.ly/Q046FTdq0

If your team is navigating a 510(k) deficiency and needs expert eyes on the evidence package, reach out directly. We're here to help you get to clearance — efficiently, and the first time.

03/08/2026

Happy International Women's Day!

While we celebrate the incredible contributions of women in society, let’s also talk about the world women have been designed out of.

Women are 51% of the population.

And yet the world around us — the products we use, the spaces we move through, the systems we rely on — has been designed primarily by men, and for men.

This isn't a philosophical point. It's a measurable, documented reality.

When women are absent from design teams, entire physical and emotional needs become invisible. The consequences show up in products that don't fit women's bodies. In workplaces designed around a full-time worker who has no caregiving responsibilities. In cities where street lighting, public transport, and spatial design were never built with women's safety in mind. In medical devices sized for male hands. In voice recognition software that was trained predominantly on male voices.

We have been designing a world for half the population and calling it universal.

On International Women's Day, this is the goal worth naming: design a world that works for all of us. Not because it's the right thing to do — though it is — but because the cost of getting it wrong falls on most of the population, and that is a failure we can no longer afford to ignore.

To every woman in design, engineering, research, architecture, human factors, and innovation: your presence in that room matters more than you're often told. Keep going — you are the difference makers, enriching lives and making the world a safer place!

And to every organization serious about this: the question isn't whether you need more women in design. The question is what's stopping you, and what are you prepared to do about it?

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Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q045ZhKT0

01/19/2026

Honoring Dr. King Through Innovation and Unity

Dr. King understood that our differences aren't obstacles—they're the foundation of our strength.

The best innovations don't come from echo chambers. They emerge when diverse perspectives collide: when engineers collaborate with designers, when customer insights challenge assumptions, when varied life experiences shape what we build.

We don't just tolerate our differences—we leverage them. Different viewpoints spark creativity. Varied experiences reveal blind spots. Diverse thinking yields solutions that no single perspective could imagine alone.

This is how difference makes products and services better: it ensures we're building for the many, not just the few. It binds us together in a shared mission to create something meaningful and greater than ourselves.

As Dr. King said, "We may have all come on different ships, but we're in the same boat now."

In our work, our teams, and our innovations—we rise or fall together.

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Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create meaningful experiences that win hearts and shape the future. Our work gives leaders, teams, and organizations the clarity, courage, and conviction to move confidently forward and design what's next.

Learn more: https://bit.ly/4qxMZhg

12/29/2025

Our Clients Say It Best!

“THRIVE is the ultimate design consultant firm. They are humble and patient, listen well and ask thoughtful questions. When we worked with them on a medical product to treat a severe adult-onset disease, they created a compelling user experience that promoted brand loyalty. Because their end deliverables were so simple and clear, all our executives immediately understood it.”

David McNamara, Former Design Manager – Advanced Research & Technology
Halyard Health, Inc.

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Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSsW70

12/18/2025

Our Clients Say It Best!

“Thanks to partnering with the THRIVE team, we secured a Homeland Security government contract worth more than $6 million and that’s just the beginning! Any product development is fraught with risk. THRIVE’s comprehensive approach—from research to prototyping to validation—gave us the confidence we needed to break into the defense market. For AccuRad, a new personal radiation detector, they named it, created the packaging and collateral, and designed a companion app. While we tend to focus on the engineering aspects of the product, THRIVE nailed the police officer and firefighter customer experience to make it discreet, foolproof and easy to use. THRIVE is magical to work with.”

Matthew Maddox, Vice President of Marketing
Mirion Technologies, Inc.

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Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSbWX0

12/02/2025

Our Clients Say It Best!

“While at Invista, I worked with THRIVE on several research projects. THRIVE helped us to uncover pain points in the shopping and selection process for carpet and hardwood flooring. The insights into what consumers need when choosing flooring helped us to improve the customer experience. They are extremely collaborative and use a proven process to ensure everyone’s buy in. Whenever we had an idea, I could depend on them to assess it and, if they thought it would work, recommend how they could implement it. Always engaged and accessible, THRIVE is an ideal partner.”

Stephanie C. Harris, Director.
INVISTA Company.

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Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSlhc0

Address

2018 Powers Ferry Road SE, Suite 700
Atlanta, GA
30339

Telephone

+14042287342

Website

http://thrivethinking.com/

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