THRIVE THRIVE: We Design Growth THRIVE is a group of creative professionals raising the bar on informed innovation.

We design consumer-driven brands, products and experiences for leading companies around the world.

70% of 510(k) submissions receive a deficiency letter on the first review cycle.For Human Factors submissions specifical...
03/17/2026

70% of 510(k) submissions receive a deficiency letter on the first review cycle.

For Human Factors submissions specifically, that number climbs to 90%.

If you're leading a MedTech product through FDA clearance, those aren't the exception. That's the landscape you're operating in.

The instinct when a deficiency letter lands is to start fixing things immediately. In our experience, that's exactly what you should not do. Jumping into remediation before you understand the root cause means you’ll fix the wrong things and face a second deficiency letter. Fix the right things in the wrong order, and you'll waste months. Either way, you're back to square one.

In our latest article, we lay out the five root causes behind the vast majority of Human Factors deficiencies — from poorly structured URRAs to cross-document inconsistencies that undermine an otherwise credible evidence package — and a structured Phase Zero diagnostic framework for understanding precisely where your submission failed before you spend a dollar on remediation.

Whether you're staring at a deficiency notice right now or building the submission that you hope will never get one, this is the diagnostic framework worth adding to your toolbox.

Read the full article here: https://hubs.ly/Q046FTdq0

If your team is navigating a 510(k) deficiency and needs expert eyes on the evidence package, reach out directly. We're here to help you get to clearance — efficiently, and the first time.

Happy International Women's Day!While we celebrate the incredible contributions of women in society, let’s also talk abo...
03/08/2026

Happy International Women's Day!

While we celebrate the incredible contributions of women in society, let’s also talk about the world women have been designed out of.

Women are 51% of the population.

And yet the world around us — the products we use, the spaces we move through, the systems we rely on — has been designed primarily by men, and for men.

This isn't a philosophical point. It's a measurable, documented reality.

When women are absent from design teams, entire physical and emotional needs become invisible. The consequences show up in products that don't fit women's bodies. In workplaces designed around a full-time worker who has no caregiving responsibilities. In cities where street lighting, public transport, and spatial design were never built with women's safety in mind. In medical devices sized for male hands. In voice recognition software that was trained predominantly on male voices.

We have been designing a world for half the population and calling it universal.

On International Women's Day, this is the goal worth naming: design a world that works for all of us. Not because it's the right thing to do — though it is — but because the cost of getting it wrong falls on most of the population, and that is a failure we can no longer afford to ignore.

To every woman in design, engineering, research, architecture, human factors, and innovation: your presence in that room matters more than you're often told. Keep going — you are the difference makers, enriching lives and making the world a safer place!

And to every organization serious about this: the question isn't whether you need more women in design. The question is what's stopping you, and what are you prepared to do about it?





Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q045ZhKT0

Honoring Dr. King Through Innovation and UnityDr. King understood that our differences aren't obstacles—they're the foun...
01/19/2026

Honoring Dr. King Through Innovation and Unity

Dr. King understood that our differences aren't obstacles—they're the foundation of our strength.

The best innovations don't come from echo chambers. They emerge when diverse perspectives collide: when engineers collaborate with designers, when customer insights challenge assumptions, when varied life experiences shape what we build.

We don't just tolerate our differences—we leverage them. Different viewpoints spark creativity. Varied experiences reveal blind spots. Diverse thinking yields solutions that no single perspective could imagine alone.

This is how difference makes products and services better: it ensures we're building for the many, not just the few. It binds us together in a shared mission to create something meaningful and greater than ourselves.

As Dr. King said, "We may have all come on different ships, but we're in the same boat now."

In our work, our teams, and our innovations—we rise or fall together.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create meaningful experiences that win hearts and shape the future. Our work gives leaders, teams, and organizations the clarity, courage, and conviction to move confidently forward and design what's next.

Learn more: https://bit.ly/4qxMZhg

Our Clients Say It Best!“THRIVE is the ultimate design consultant firm. They are humble and patient, listen well and ask...
12/29/2025

Our Clients Say It Best!

“THRIVE is the ultimate design consultant firm. They are humble and patient, listen well and ask thoughtful questions. When we worked with them on a medical product to treat a severe adult-onset disease, they created a compelling user experience that promoted brand loyalty. Because their end deliverables were so simple and clear, all our executives immediately understood it.”

David McNamara, Former Design Manager – Advanced Research & Technology
Halyard Health, Inc.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSsW70

Our Clients Say It Best!“Thanks to partnering with the THRIVE team, we secured a Homeland Security government contract w...
12/18/2025

Our Clients Say It Best!

“Thanks to partnering with the THRIVE team, we secured a Homeland Security government contract worth more than $6 million and that’s just the beginning! Any product development is fraught with risk. THRIVE’s comprehensive approach—from research to prototyping to validation—gave us the confidence we needed to break into the defense market. For AccuRad, a new personal radiation detector, they named it, created the packaging and collateral, and designed a companion app. While we tend to focus on the engineering aspects of the product, THRIVE nailed the police officer and firefighter customer experience to make it discreet, foolproof and easy to use. THRIVE is magical to work with.”

Matthew Maddox, Vice President of Marketing
Mirion Technologies, Inc.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSbWX0

Our Clients Say It Best!“While at Invista, I worked with THRIVE on several research projects. THRIVE helped us to uncove...
12/02/2025

Our Clients Say It Best!

“While at Invista, I worked with THRIVE on several research projects. THRIVE helped us to uncover pain points in the shopping and selection process for carpet and hardwood flooring. The insights into what consumers need when choosing flooring helped us to improve the customer experience. They are extremely collaborative and use a proven process to ensure everyone’s buy in. Whenever we had an idea, I could depend on them to assess it and, if they thought it would work, recommend how they could implement it. Always engaged and accessible, THRIVE is an ideal partner.”

Stephanie C. Harris, Director.
INVISTA Company.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zSlhc0

Grateful for Our THRIVE  Community This Thanksgiving As we gather around tables this Thanksgiving, we at THRIVE are refl...
11/27/2025

Grateful for Our THRIVE Community This Thanksgiving

As we gather around tables this Thanksgiving, we at THRIVE are reflecting on what matters most: people.

This year has been extraordinary, not because of what we've built, but because of whom we've built it with. To our incredible team of Thrivers—your creativity, openness, passion, and collaborative spirit are the heartbeat of everything we do. You don't just show up to work; you show up for each other, for our clients, and for the lives of the people we make better each day through the power of design.

To our clients and partners—thank you for trusting us with your challenges and inviting us into your innovation journeys. Your bold vision and commitment to people-centered solutions inspire us every single day. Together, we're proving that when you put people first, remarkable things happen.

Innovation isn't just about breakthrough ideas—it's about the relationships we nurture, the problems we solve together, and the positive impact we create in people's lives.

From our THRIVE family to yours, we wish you a Thanksgiving filled with warmth, gratitude, and meaningful connections.
Here's to more collaboration, innovation, and human-centered impact in the year ahead.





Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create meaningful experiences that win hearts and shape the future

Our work gives leaders, teams, and organizations the clarity, courage, and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges: https://bit.ly/4omyfjg

Our Clients Say It Best!“Our internal bandwidth is often limited so we’re grateful to have THRIVE as a trusted extension...
10/23/2025

Our Clients Say It Best!

“Our internal bandwidth is often limited so we’re grateful to have THRIVE as a trusted extension of our team. They go above and beyond what’s expected. For example, on one of our projects, they followed up a written report with an employee workshop and high-level management presentation to ensure everyone was onboard. Another time, when our team couldn’t travel to Germany to personally interview clinicians, they made the trip without us and did an outstanding job. Whatever challenge we present to them, they get up to speed quickly and become subject matter experts.”

Nick Wright, R&D Director,
Becton, Dickinson and Company.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zS4MJ0

"For Emergency Responders, By Emergency Responders": How Field Research Revolutionized Radiation Detection.The insight t...
10/17/2025

"For Emergency Responders, By Emergency Responders": How Field Research Revolutionized Radiation Detection.

The insight that changed everything: Existing radiation detectors were too conspicuous, too fragile, and too complicated for the people whose lives depend on them.

When Mirion Technologies wanted to create the next-generation personal radiation device (PRD), they didn't start in a lab—they started in the field.

The problem was real: Current devices had buttons too small for gloved hands, showed radiation sources but no direction, and looked so "medical" they alarmed the public.

Our approach was different: We embedded with emergency responders across the country—police, fire, public health agencies—to understand their actual daily realities, not just their technical specs.

Three critical insights emerged:
- Too conspicuous - Devices scared civilians
- Too fragile - Couldn't survive real field conditions
- Too complicated - Required extensive training

The co-creation process was intense: We built prototype after prototype, putting them in the hands of first responders who dropped them, dunked them, and used them in actual emergency scenarios.

The result? AccuRad—the first PRD that actually works like first responders work:
- Big buttons for gloved hands
- Ballistic covering survives anything
- Looks like ordinary communications gear
- Batteries from any convenience store
- Minimal training required

Sometimes the most life-saving innovations come from asking the right question: not "what's technically possible?" but "what do the people risking their lives actually need?"

Read the full case study to see how contextual research created a device that emergency responders finally wanted to carry: https://hubs.ly/Q03zVMLM0





Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zVL2H0

Data is everywhere, but raw numbers are meaningless without actionable insights. At THRIVE, we believe that the foundati...
10/15/2025

Data is everywhere, but raw numbers are meaningless without actionable insights.

At THRIVE, we believe that the foundation of innovation rests on strong human insight. It’s the secret to understanding customer behavior, identifying pain points, and envisioning solutions that resonate deeply.

Our latest blog outlines a simple, three-step method for crafting insightful statements that power innovation, inspire action, and drive product success.

What you’ll learn in this guide:

• How to observe and define the context of consumer behavior
• Ways to probe frustrations, uncovering the “why” behind problems
• How to articulate future desires that spark meaningful innovation
Tackle the “black art” of writing consumer insight statements with clarity and purpose to create the next big thing for your audience.

Start transforming data into innovation here: https://hubs.ly/Q03rbns60




Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create meaningful experiences that win hearts and shape the future

Our work gives leaders, teams, and organizations the clarity, courage, and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges: https://hubs.ly/Q03rbqkm0

Our Clients Say It Best!“When we decided to reimagine McDonald’s beverage bar experience, we had many different opinions...
10/07/2025

Our Clients Say It Best!

“When we decided to reimagine McDonald’s beverage bar experience, we had many different opinions from our operators, vendors, franchisees, marketers, and our global and US team. THRIVE did an amazing job collecting all the data related to the customer journey and design and putting it into one easy-to-understand framework that we could analyze and then make decisions. Because of their objective, fresh and often unorthodox thinking, we always focused on what was best for our customer.”

David Vilkama, Former Director of Global Retail Design + New Concepts,
McDonald’s Corpration.



Hello! We're THRIVE, a people-centered innovation firm.

We work with ambitious brands to create products, services, and experiences that win hearts and drive growth.

Our work gives leaders, teams, and organizations the courage and conviction to move confidently forward and design what's next.

Learn more about how THRIVE can help you tackle your toughest challenges at https://hubs.ly/Q03zRXlf0

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