08/24/2026
How did ID3 power up LEGO® Pikachu for San Diego Comic-Con?
For San Diego Comic-Con, our team partnered up with the LEGO® team, for their Collector’s Quest activation, beginning with a series of interactive LEGO® Pokémon experiences. Guests uncovered their favorite characters from the IP; Charizard, Squirtle and Bulbasaur through holographic reveals triggered by oversized LEGO® Poké Balls, explored a life-sized Eevee with animated ears, and spotted Pikachu popping out from the bushes beside a custom built Pikachu treehouse!
We engineered the LEGO® Pokemon experience, creating interactive moments designed to surprise fans and reward their curiosity. Teams across many different disciplines worked together to preserve the character familiarities, and imbue them into the LEGO® builds while also ensuring they function at scale. The result was an experience that blended hands-on discovery at the heart of LEGO® Pokemon play.
EventFabrication FanExperience ImmersiveExperiences