Sierra Miller Marketing LLC

07/17/2018

06/28/2018

We once worked on a project for an international manufacturer in the rowing industry who was looking to break into the Chinese market. One of the first things we needed to help the client to understand was how culture, and language, would effect their go-to-market strategy from the product packaging, to their channels of distribution, to how they communicated their value prop to their target audience. What and how we communicate matters. Words matter.

05/28/2017

A good reminder for all of us who serve in the communications field.

11/03/2016

Are you the best in your field but feel a little ridiculous trying to do everything, including your marketing? Let us do what we are good at so you can get back to what you're good at. Contact us for a free consultation.

11/01/2016

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.
http://www.mediapost.com/publications/article/287775/mobile-will-represent-75-of-internet-next-year-b.html

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis' Zenith unit. Zenith previously reported as part of a general advertising forecast in September th...

10/31/2016

Advocates largely cheered the Federal Communications Commission's vote. "This is a tremendous public interest breakthrough for privacy rights in the U.S., which lags behind nearly every other democracy when it comes to protecting online privacy," Jeff Chester, executive director of the Center for Digital Democracy said in a statement.

http://www.mediapost.com/publications/article/287802/fcc-passes-broad-privacy-rules-limits-behavioral.html

The FCC passed sweeping privacy rules on Thursday that prohibit broadband providers from drawing on data about subscribers' Web browsing activity and app usage for ad targeting.

10/28/2016

Considering what happened this past week with the big hacking of, top global brands, consumer products...we think the need for has been expedited.

Major brands are coming together to establish a new framework for universal compatibility between IoT devices and services. A new merger between the Open Connectivity Foundation (OCF) and the AllSeen Alliance aims to increase standardization and cross-brand connectivity within the Internet of Things...

10/25/2016

is just around the corner. For many of us that means finalizing 2017 & . Let us help you with planning and executing a winning strategy.

10/24/2016

MediaPost Communications We love this tongue and cheek spot for "The Royals" on E! Television Network. Relevant. Funny. On Point.

In advance of the new season of its show "The Royals," E! Television Network has found the one person in the world who would find joy in our contentious presidential election contest: the show's Queen of England.

10/24/2016

We just love to see brands who understand their customer journey. Two-thirds of Americans feel more at home when whipping up their own meals in a hotel room, according to the . With “Homemade @ Hawthorn,” the hotel is offering chef-inspired recipes for extended-stay guests. Well done Hawthorn Suites by Wyndham

Hawthorn Suites by Wyndham is introducing a chef-driven, in-room cooking program designed to help make guests feel more at home.