10/17/2022
In his TED talk, Tim Pollard coined the term “retellability” or “representability,” arguing it to be the most critical communication tool in sales.
The problem is salespeople fixate on the wrong meeting, a meeting that is not the most important.
Why? Because the decision didn’t get made in that initial meeting. And, it’s a meeting you don’t get invited to join.
The decision-making body (buying group) will decide on the sale at this meeting.
So, if you are not in the decision-making meeting, you’re retellability is more critical.
It changes the way we think about communications because rather than fixating on the first meeting – ensuring your message is crisp, clean, and compelling to sell to that individual.
https://bit.ly/3M3Xx46
Most people understand that communication is a vitally important skill in life and business...and yet most people still struggle to communicate effectively. ...