Anne Wainscott Inc.

Anne Wainscott Inc. Space, science and deep tech writer and strategist The power of storytelling. Stories connect, inspire, engage. I'm currently finishing my first work of fiction.

As a journalist, award-winning writer and “strategic storyteller,” I help organizations tell their best stories, leveraging social and traditional media to reach the audiences that matter most. In the last 18 years, I've cultivated clients in multiple sectors, crafting editorial to fuel their communications and marketing mission...one story at a time. A regular correspondent for three technology

magazines and two top-tier business school publications, I enjoy reporting the impact of disruptive technology and breakthrough business innovation on the world. I'm also a two-time book author of a memoir and moving guide. Want to learn more? Contact me today.

for and leaders.
12/15/2020

for and leaders.

Few news reporters read a press release all the way through. Writing a reporter-friendly press release, according to wri...
09/11/2020

Few news reporters read a press release all the way through. Writing a reporter-friendly press release, according to writing coach Ann Wylie, requires PR people to:

1. Write world-class headlines
2. Make their text skim-friendly
3. Ensure their content rewards the reader
4. Reduce effort by breaking up the release copy

Read more by downloading this new BusinessWire resource guide.

Business Wire invited writing coach Ann Wylie to share her tips for punching up news release headlines and formatting techniques to turn skimming readers into message adopters.

Clever infographic from the copywriting experts at DragonFly Editorial.
05/16/2020

Clever infographic from the copywriting experts at DragonFly Editorial.

Word nerds: a very fun article in Wired about the origins of spellcheck, or autocorrect as it was first coined.
02/26/2020

Word nerds: a very fun article in Wired about the origins of spellcheck, or autocorrect as it was first coined.

David Sparshott Invoke the word autocorrect and most people will think immediately of its hiccups—the sort of hysterical, impossible errors one finds collected on sites like Damn You Autocorrect. But despite the inadvertent hilarity, the real marvel of our mobile text-correction systems is how ast...

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