ACTIV

04/11/2022

https://www.weareactiv.com/blog/stiles-case-study

Sometimes you're not always working with the best hand in terms of creative assets at your disposal. Here's a glance at what our Head Media Buyer Andrew Inserra did to navigate scaling a home decor brand from a media buying perspective working with the limited assets we did have!

ACTIV’s deep understanding of consumer trends in parallel with brand identity is our competitive advantage. When a founder has limited creative assets, there’s a serious handcuff on the media buying team. The steps we chose to solve this problem were to identify the number one product and hone a...

12/14/2021

We had our first product video shoot yesterday for Memore!

Building out our arsenal of ad creative to test through in Q1. Anchor product videos with text animation is a must 🔥

12/07/2021

Introducing our newest Multimedia Designer Cassandra Dehne!

Creative is king, and having the ability to iterate on top performing creative is essential for our brands. Navigating a maximizing the adobe suite to produce thumb stopping ad creative and memorable email design is officially now a part of how we show up for our DTC entrepreneurs!

12/07/2021

Introducing our newest Messaging Strategist, Anna Henke!

Copywriting is a skillset that touches the entire customer journey. Understanding your target audience, the right language, and identity of your brand, is essential to be able to speak directly to your customer in ways that resonate most effectively wherever they are at in the marketing funnel. In addition, brand voice and tone are important elements to consider as you scale your brand online. Cohesion is always key!

11/11/2021

https://www.weareactiv.com/blog/investinginbrands

MONUMENTAL MOVE 🚀

Unfortunately, we’ve seen way too many early stage founders who lack the bandwidth, capital, or expertise, grind away to ultimately get destroyed by VC’s in a series A, often leaving them feeling deflated and discouraged.

Long term, it has become very clear that as we continue to scale our ecommerce growth agency, we are uniquely positioned to align our expertise with a strategic capital infusion into early stage brands, creating a chance for founders to get the bandwidth back to really focus on things like supply chain, key hires, product R&D, and product expansion, as we focus on driving revenue online, ultimately giving leverage back to the startup when raising money for growth in the future 📈

Today, we invested in the brand Memore - a cognitive health brand focused on creating healthier minds with whole food nutrition!

Click the link to learn more.

We had strong ambitions of someday being able to deploy capital into early stage direct to consumer brands while leveraging the power of our growth team to scale them up.

09/30/2021

We’ve been heads down as always, but we just want to take a moment to celebrate the incredible brands we’ve onboarded in the last three months! 🙌

It takes a special kind of courageous individual to launch a brand from scratch. We wholeheartedly believe these are the people we want to back with everything we’ve got to offer.

Check out these awesome companies:
https://www.elevatepeople.com/
https://charleyst.com/
https://nerdy.ink/
https://www.dropitmodern.com/
https://rockweights.com/
https://www.eandcssnacks.com/collections/hunks-1
https://www.flewd.com/

08/16/2021

https://www.weareactiv.com/blog/how-three-hours-of-shooting-ugc-produced-100k-in-revenue

Being 'scrappy' is a core value of our team. One of our brand partners was in need of fresh creative, so we took an afternoon and shot some UGC.

That UGC has now generated six figures!

In this overview, we share how you can leverage your creative performance history on social media to quickly create UGC to improve your return on ad performance, sales, and generate great revenue without having to spend a lot of time or money when you're ready to launch a new product or need to save

07/20/2021

https://www.weareactiv.com/blog/what-are-the-top-shopify-apps-to-use-for-an-ecommerce-store-in-2021-4cntw

Feeling overwhelmed by the amount of apps in the Shopify ecosystem? We compiled a list of the top Shopify apps to leverage to grow your ecommerce brand!

Ever wonder what the best Shopify apps are? Trying to decide between using one app or another? Check out our guide to help you find the right apps to help you grow your Shopify store in 2021.

06/28/2021

https://youtu.be/qxhj4ahR4Vg

We highly recommend checking out this awesome video from Shopify regarding the top 5 trends for the future of ecommerce!

What’s the new normal for commerce? And what can you do to thrive in 2021 and beyond?We interviewed 25+ industry leaders, investors, and commerce experts, an...

06/16/2021

https://www.weareactiv.com/blog/ios15update

There's been a lot of talk about the especially when it comes to the effects on your email marketing efforts. So, we put together a few words on how to navigate the upcoming privacy changes! Click the link to read more.

It’s going to be okay, and here’s why: email marketing is ever-evolving. Email Marketing software companies like Klaviyo are preparing for Apple’s data privacy advancements. In the short term, there are solutions and tactics you can enact right NOW to get ahead of the impact and implement befo...