05/20/2024
βA speaker should approach his preparation not by what he wants to say, but by what he wants to learn.β
β Todd Stocker, Author
I see π several points of wisdom in between the lines here..... π€
π‘ Presentations are about the listeners and what they want to know -- NOT about me and what I want to say...
π‘ Focusing on what I want to learn is an intentional shift in the power dynamic of the presentation - with me giving away a lot of power and control to my audience (scary!!!!!π¬)
I used to do it the "natural" way, you know.... "I'm here today to talk to you about...."
..which usually led to the same yawns π΄, glazed eyes π΅ and the eventual tap tap tap of people moving on to their emails π»....
Meaning, I lost them. They checked out.
After changing to the listener-focused approach, I can attest that it's more effective. I don't have the numbers, but the proof was in the pudding π. I built a successful practice with decades-long client relationships, and my clients became my best referral sources by far. πͺ
Why? I build trust with them.
How?
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By getting to the bottom of their real concern or problem. I ask a lot of questions. Clients often came in with a plan in mind or an idea of what they think the problem is.... but, something is often off. The plans are half-baked, based on incomplete or inaccurate information.
Digging in here is crucial. By understanding my listeners' frame of reference, where they are coming from, their ultimate goals, their fears, and where/how they got the information driving their position -- I would be on a much more solid ground for re-educating and making proposals to address the REAL concerns.
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Embrace Pushback. Pushback is a gift. π To overcome the barriers and objections my listeners have based on their own filters and biases, I have to listen. Pushback is a window into my listeners' points of view, priorities, fears, objections and barriers. It's this deep understanding of my listeners that enable me to frame (and tailor) our services as solutions.
Regardless of the industry, clients want their problems solved quickly, efficiently and effectively. And, to make good on our promises, we need to understand our clients -- and learn as much about them as we can.
At
, Inc., we specialize in helping our clients reach their communication goals. We listen to you, tailor our coaching to meet your goals and needs and we do it in a safe and fun environment for growth.
We can proudly say that we are GREAT at what we do -- and very effective with our development workshops. We would LOVE to help you and your teams, and ask that you each out to see how we can help you increase momentum in reaching your professional and business goals.
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