01/26/2026
Most people think franchising is the “safe” way to own a business.
They’re wrong, and it’s costing them.
I just wrapped a conversation with Dan Collins that completely flips the script on franchising. We didn’t hold back.
Here’s what we unpacked:
Why buying a franchise isn’t buying freedom—it’s buying discipline (and most people aren’t ready for that)
The unit economics that separate gold mines from money pits—and how to spot the difference before you sign
What franchisors get wrong when they try to scale a business that only worked because they were running it
The real question every investor should ask: Does this model actually work, or does it just look good in a pitch deck?
Whether you’re evaluating a franchise opportunity or thinking about franchising your own business, this episode will change how you see the entire model.
Because the biggest risk isn’t choosing the wrong franchise. It’s believing the myth that franchising eliminates risk in the first place.
Listen now. Link in bio
