Ascent Consulting

Ascent Consulting The construction industry's most trusted consulting partner. We work with construction companies to improve performance and profitability.

We help GCs & trade contractors fix operations, implement Procore/ERP, and scale profitably. 100% construction-focused. 📞 (404) 566-5855 We help you discover what’s been limiting your business and design and implement breakthrough solutions.

09/01/2026

A distinction worth keeping in mind as more of our clients bring AI tools into daily operations, from Adam Cooper's newest article:

"AI should process information. People should exercise judgment. That is not a limitation of the strategy. It is the strategy."

Full article here:

From Adam Cooper's latest article on AI strategy in construction:"Are you using AI to develop your people, or merely to ...
08/31/2026

From Adam Cooper's latest article on AI strategy in construction:

"Are you using AI to develop your people, or merely to hide what they have not learned yet?"

Full article here:

AI creates real business value for construction companies when it starts with a broken workflow, not a tool. Ascent Consulting breaks it down.

08/19/2026

Adam dove into AI and estimating recently and we think this part is worth discussing: Does AI-assisted estimating actually make a construction company better?

AI-assisted estimating makes a construction company faster, not automatically better. Pushing more bids through the same win rate, the same customer mix, and the same margins increases volume and workload without improving the quality of the business.

Faster isn’t the same as better.

For years, most contractors have judged their estimating department by a simple scoreboard:
-How many bids did we get out this month?
-How fast can we turn one around?
-Do we have enough capacity to keep up with what’s coming through the door?

Most track win percentage, too and that’s exactly where the trap springs. Once you know you’re winning ten percent, the reflex is to treat that number as a fact of nature and just bid more of everything. Win rate stops being something you go to work on and becomes the very thing that pushes you into the volume game. Those aren’t bad metrics. But they’re incomplete and they nudge you toward an arithmetic answer instead of a strategic one. Treat your win rate as a fixed fact, and growth turns into pure multiplication: push more bids through the same formula and the revenue line goes up. That’s not strategy. It’s just a volume play with the math done for you.

Here’s the part that gets skipped: win rate isn’t fixed at all. The most profitable contractors in the country aren’t stuck winning ten percent of their work — they’re often winning closer to a third. Not because they’re faster at takeoffs, but because they’ve earned their way onto better invitation lists. An owner or developer looking for a general contractor usually isn’t collecting ten bids. They’re getting three. General contractors run their trade bid lists the same way: three subs invited per trade, which means each one starts with something closer to a one-in-three shot before anybody even opens a number. That’s not luck. That’s a relationship, built over years, that gets you onto the short list before the pricing ever starts.

Big congratulations to Zachary Hickman on three years with Ascent Consulting. As our Senior Project Coordinator, Zachary...
08/17/2026

Big congratulations to Zachary Hickman on three years with Ascent Consulting. As our Senior Project Coordinator, Zachary keeps our projects organized and our clients informed every step of the way. His dedication and steady approach have made a real difference for our team. Thank you for three great years, Zachary. Here is to many more!

New episode is live!View the full episode by visiting the link below:
08/13/2026

New episode is live!

View the full episode by visiting the link below:

Choosing a construction ERP system? Start with the why, not the what. Learn what to ask before you switch software or buy new tools.

The handoff from estimating to operations is one of the most overlooked risk points in a construction project. The estim...
08/12/2026

The handoff from estimating to operations is one of the most overlooked risk points in a construction project.

The estimate may tell you what was priced, but it does not always tell you the assumptions, exclusions, allowances, or judgment calls that created the number.

That is where problems start.

A project manager does not need to recreate the estimator's work. The PM needs to understand what the budget is actually protecting, challenge the assumptions behind it, and identify the scope requirements that could create exposure once the project is underway.

In Episode 53 of Construction Hot Takes, we dig into five areas where that handoff can break down, from conceptual estimating and budget validation to the kinds of assumptions that can turn into six-figure overruns.

Swipe through the carousel for the key lessons, then listen to the full conversation for the stories and experience behind them.

Full episode:
https://hubs.ly/Q04sz1w00

08/11/2026

Estimating is half math, half art. The math prices the work. The art is knowing how hard the job actually is to build.

The project manager can feel when the number got cut too close.

“You got competitive, you won the job, and now I have almost nothing to build with.” That conversation happens on jobs every week across the country.

🎧 Full episode: https://hubs.ly/Q04sFgN00

New Episode is Live!!Visit the link below to watch the full episode:
08/06/2026

New Episode is Live!!

Visit the link below to watch the full episode:

Most handoffs are a binder tossed across a table. Adam Cooper and Jeff Robertson break down how to run a construction handoff meeting between estimating and operations.

We're excited to welcome Michael Jennings to Ascent as our newest Procore Specialist! Michael's experience goes far beyo...
07/24/2026

We're excited to welcome Michael Jennings to Ascent as our newest Procore Specialist!

Michael's experience goes far beyond software implementation. After managing multimillion-dollar federal construction projects in the United States Air Force, he went on to lead projects across commercial construction before helping contractors nationwide design Procore, financial, and ERP systems that actually work together.

He's seen firsthand where construction data, communication, and processes break down and more importantly, how to fix them.

At Ascent, Michael helps contractors and owners build workflows that improve visibility, strengthen accountability, and turn Procore into more than just another software platform.

Welcome to the team, Michael! 👊

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