Studio Oi

Studio Oi (Oi) is a creative agency focussing on brand strategy, design, and communications. Oi’ calls attention to the positive. It is simply more efficient.

It makes brands exciting and shapes how they’re perceived. We are veteran creative strategists and self-proclaimed design nerds who combine outstanding creative materials with emotive messaging to ensure audiences take notice. Our success comes from the way we tackle every job uniquely: we put together a stella team led by executive-level leaders, specifically for each job (and the results you’re

expecting). An additional benefit for you getting the right ‘people expertise’, is that you also get the right tools and processes. From brainstorming facilitation, to creative strategy, to design, to implementation. And it means you pay for everything you need, and nothing you don’t. Feel like engaging a team who is different in the best ways possible? We’d love to hear from you.

06/23/2026

Safe to say it’s a dog’s life most days in our Avalon studio for Ally & Sage! ❤️🐾

06/18/2026

A little throwback to the end of last week and the great vibes that came with celebrating a milestone birthday for our beyond-epic Design Director, creative powerhouse, and resident fashion icon, Pepita Wilson . 🥂✨

For years, Pep has been helping make our brands stronger, our work better, and our studio culture something pretty special.

Your creativity, loyalty, pool shark skills (maybe not darts 😉), adventurous spirit, sense of humour, attention to detail, and unwavering commitment shape not only the work we create, but the team we’ve become.

Thank you for being such a huge part of our Oi heartbeat. ♥️

Here’s to another trip around the sun, Pep. We adore you. 💛🎉

🍾

05/14/2026

Happy 17th Angel Birthday Our Sweet Sam - Our Love.♥️😇 May 13 2009 may have been one of the toughest days of our lives - but it is a day that we refuse to remember with light and love. ✨ You were a gift for every second I held you in my womb - and you continue to be the light that reminds us that life is precious and to hold those you love close to heart, both in this life and the next. Thank you for being our son - we will never stop loving you…ever ♥️♥️♥️😇 Love Mummy, Daddy, Abby, Ben & Vivi xoxox (thanks Andy and kiddos for celebrating with cake and candles in Avalon, while Mummy was stateside and got to visit Sam’s Beach in Santa Barbara) 😘

05/12/2026

Hieu’s officially in his happy place — gearing up in Atlanta for a week of filming with our friends at Regimen Wealth. Let the creative adventure begin. 🙌🎥

And a big thanks to Amanda and the crew in Atlanta for making the production hire process so seamless. Legends. ⚡️

03/13/2026

This week on the Today show, Karl Stefanovic shared a vulnerable moment while supporting his co-host Sarah Abo as she spoke about expecting a child after the devastation of pregnancy loss.

Karl opened up about the struggles he and his partner, Jasmine Yarbrough, experienced through their own pregnancy loss. He spoke candidly about the questions many men quietly carry while trying to support their partners and process their own grief.

“As a man, what could I have done?” Karl said live on the Today show.

We want to acknowledge the powerful work of Beards of Hope. It is a cause we have had the privilege of supporting as a client, and a campaign that resonates deeply with Studio Oi’s founder and her family.

Beards of Hope supports men through the unthinkable: pregnancy and infant loss. The campaign we worked on aimed to make this tough reality raw, real, and relatable. No sugar-coating. No clichés. Just honest storytelling that helped men see themselves in the conversation.

If you know someone who could benefit from this support, please share the link below.

https://www.beardsofhope.com.au/

For those of you who missed this emotional and beautiful episode of Today this week, you can find a link on this page: https://www.smh.com.au/culture/tv-and-radio/today-show-host-sarah-abo-announces-pregnancy-live-on-tv-20260311-p5o9cr.html

03/09/2026

The Career Plot Twist

The women of Studio Oi are pretty badass. Bold thinkers. Wild ideators. Trusted wingwomen. The kind who back an idea, take a leap, rewrite the rules and learn a lot along the way.

For International Women’s Day, we asked our team to share the career moment that changed their trajectory. The decision, opportunity, or spark that shifted everything and set a new course.

Some were big. Some were quiet. All of them sculpted the women we are today and how we work, lead, create and back ourselves.

Here’s to the women who trust their instincts, support each other, and keep being it so others can see it.

Happy International Women’s Day.

02/23/2026

Huge congratulations to Surfrider Foundation Manly / Surfrider Foundation Northern Beaches for winning Community Group of the Year at the NBC Australia Day Awards for Adopt a Beach.

95 clean-ups.
1,300 volunteers.
Over a tonne of waste removed.
Tens of thousands of items recorded and analysed.

That’s commitment. That’s community.

We loved working on Adopt a Beach because it gives people a way to act, not just worry. It turns a bucket and a morning on the sand into something bigger. Data. Evidence. Conversations with Council. Change at the source.

This is the kind of work we care about.
Creative that supports action.
Community that shows up.

Proud to be part of it. 🌊

Address

Atlanta, GA

Website

http://studio-oi.com/

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