Future City Now

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Future City Now FCN helps mission-driven organizations increase revenue, unlock potential, and multiply impact.

We do this by creating donor strategies, campaigns, and events that transform fundraising into immersive experiences — captivating hearts, inspiring generosity, and driving ongoing engagement. We believe fundraising isn’t just a transaction to be completed; it’s a transformation to be experienced—one that immerses donors in a journey toward a greater purpose.

Strategy determines what the event must do. Creative direction determines how it will feel to be there. The most powerfu...
09/24/2026

Strategy determines what the event must do. Creative direction determines how it will feel to be there. The most powerful events are those where every aesthetic choice reinforces the mission. The environment, the visuals, the tone, and the details all work together to create a consistent and intentional experience.

Architecture begins with a concept. Before production, there is one question: what are we actually building? Every decis...
09/22/2026

Architecture begins with a concept. Before production, there is one question: what are we actually building? Every decision that follows flows from the answer to that question.

In the same way, the decisions that follow — location, format, timing, tone, budget, and constraints are not just logist...
09/16/2026

In the same way, the decisions that follow — location, format, timing, tone, budget, and constraints are not just logistical. They are the a expression of the strategy. When aligned, they bring clarity to life. When misaligned, they create friction.

Events are bridges from current beliefs to future convictions. We are not just designing an experience. We are designing...
09/14/2026

Events are bridges from current beliefs to future convictions. We are not just designing an experience. We are designing transformation. The goal is to identify the gap between their current perspective and the conviction required for immediate action.

09/10/2026

One of the clearest examples we’ve seen of collective impact in action is illumiNations 12VC.

Nearly 3,000 language groups still have limited or no access to Scripture, a challenge far too large for any one organization to solve alone.

So more than 10 Bible translation organizations came together around one shared goal: to see all people gain access to God’s Word in a language they can clearly understand by 2033.

In the early days, that meant making some critical decisions together:

• Name a clear objective
• Build intentionality around it
• Reduce redundancy
• Set a deadline

Today, the alliance is helping reach hundreds of new languages each year and has created a compelling shared vision that donors can participate in.

Future City Now has had the privilege of helping shape and steward the broad-appeal expression of this work, including the 12 Verse Challenge, which has raised more than $50 million over the last five years.

In this clip from Don’t Let the Dream Die, Aaron Coe sits down with Todd Peterson to talk about those early days of illumiNations, and what it took to move from a shared challenge to collective action.

Some challenges are simply too big for one organization to solve alone.At Future City Now, we love to help build, shape,...
09/08/2026

Some challenges are simply too big for one organization to solve alone.

At Future City Now, we love to help build, shape, and steward Collective Impact Alliances, bringing organizations together around a shared objective and helping turn collective ambition into coordinated action.

Because getting the right organizations around the table is only the beginning.

Moving forward together requires clarity around the objective. Alignment around each organization’s role. Intentionality in how the work takes shape. And urgency around what’s at stake.

We’ve had the privilege of helping shape this kind of work and have seen what becomes possible when organizations choose to move beyond individual effort toward collective impact.

The biggest challenges require bigger tables, and a shared vision for what’s possible.

Before a single detail comes together, we ask what story this moment needs to tell. Sounds of Gather was the answer, a w...
08/31/2026

Before a single detail comes together, we ask what story this moment needs to tell. Sounds of Gather was the answer, a way of bringing the field into the room. That’s clarity. It’s where every event we build begins.

Every month, our CEO Aaron Coe sends out a newsletter for leaders building something bigger than themselves. This month’...
08/28/2026

Every month, our CEO Aaron Coe sends out a newsletter for leaders building something bigger than themselves. This month’s newsletter dives into how a single milestone, YouVersion’s Bible App hitting one billion installs, became a 13,000-person celebration that raised $2M+ and reached over 100,000 livestream viewers. Plus, what Harvard’s longest-running study on adult life reveals about the dreams that actually survive hardship.

There’s a new issue every month. Link in bio to get on the list.

08/24/2026

Most event challenges don’t start with production. They start when we move into planning before getting clear on purpose.

What are we trying to accomplish? Who needs to be in the room? What story are we telling? What do we want people to understand, feel, and ultimately do?

When those answers are clear, everything else begins to align, the message, the guest experience, the creative, and the production.

Start with purpose. Let everything else serve it.

Alignment before action.This weekend in Dallas, the ACHIEVE Alliance brought together leaders from multiple ministries a...
08/20/2026

Alignment before action.

This weekend in Dallas, the ACHIEVE Alliance brought together leaders from multiple ministries around a shared vision: a church in every village, everywhere.

Ahead of a donor experience next April, the Future City Now team led the group through a two-day Decision Summit designed to create clarity around who the Alliance is, what it exists to accomplish, and the foundational decisions that will guide the work ahead.

Because meaningful experiences don’t begin with production. They begin with clarity.

We’re grateful to play a role in helping ACHIEVE strengthen alignment now, so every decision, partnership, and experience that follows can move the mission forward with greater intention and impact.

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Atlanta, GA
30307

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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