Eberly & Collard Public Relations

Eberly & Collard Public Relations A national and international firm specializing in integrated marketing, digital marketing and public/media relations

A national firm specializing in integrated marketing communications, corporate branding, product positioning, media relations, & digital / social media. The ECPR team accomplishes brand awareness for clients by creating and managing copiously strategic publicity campaigns and promotional programs that boost our clients levels of acclaim and third-party endorsement; put their products, services and

brands in the public eye; and result with business-to-business and / or business-to-consumer interactions with key targets. We not only evoke, but also manage, public and professional industry perceptions for our clients, clearing the way to help them reach and interface with their targets, energize their brands, market their products, publicize their personnel, and promote their services.

Back by popular demand: We’re revisiting one of our most-discussed blogs from last year, "Multi-Touch Attribution Models...
09/01/2026

Back by popular demand: We’re revisiting one of our most-discussed blogs from last year, "Multi-Touch Attribution Models Explained – A PR-Centric Approach."

A form submission or purchase may be the final conversion, but it is rarely the result of just one marketing output or brand interaction. In marketing, the one-hit wonder promotions are dead on arrival. It takes numerous strategic brand touchpoints to feed the customer journey from awareness to action.

That is where multi-touch attribution comes in to play. Instead of giving all the credit to the final interaction, it helps businesses look at the full buyer journey and understand which public relations, advertising digital and marketing campaigns are contributing to KPIs and sales results.

Conversion may be the tip of the iceberg — but there is a lot happening beneath the surface. Tap the link below to read the full blog and learn more.

www.ecpr.com/2025/06/multi-touch-attribution-models-explained-a-pr-centric-approach

Your best content shouldn't stop working after you select "publish."At Eberly & Collard Public Relations, we help you ge...
08/24/2026

Your best content shouldn't stop working after you select "publish."

At Eberly & Collard Public Relations, we help you get more value from every blog, post and video. By strategically repurposing blogs into social media, thought leadership and other digital assets, we help maximize visibility, strengthen SEO and keep your content working long after it has published.

Check out more resources from the ECPR team with the link below.

www.ecpr.com

08/20/2026

Why do the most results-oriented B2B business leaders and savvy B2C e-commerce brands start planning the forthcoming calendar year's marketing in August?

Because by the time January arrives, the companies with the strongest momentum aren't starting from scratch—they're already executing.

Watch Eberly & Collard Public Relations' latest YouTube video to learn more! Click the link below to watch now.

www.youtube.com/watch?v=YXcQpSbpkGY

The biggest media opportunity for most brands isn't their own news.Newsrooms are leaner and deadlines are shorter than e...
08/18/2026

The biggest media opportunity for most brands isn't their own news.

Newsrooms are leaner and deadlines are shorter than ever, which means journalists covering breaking stories rarely have time to find expert sources. That coverage goes to whoever shows up first with credible, genuinely useful insight—often organizations that had nothing to do with the original headline.

Check out our latest blog that explores newsjacking and piggybacking: what they are, how PR professionals use them to earn media coverage without making news, and the framework that separates strategic positioning from opportunism.

Read the full blog now with the link below

www.eberlycollardpr.com/2026/08/newsjacking-piggybacking-and-the-thought-leadership-strategy-behind-earned-media

08/11/2026

The buying journey has changed—and so has the way manufacturers need to market their products.

Today's architects, designers, builders and distributors are researching solutions long before they contact a sales representative. They're searching online, turning to AI-powered answers to search queries, reading industry content and studies, watching videos and looking for brands they can trust.

Is your brand showing up where today's buyers are searching? Let's build a strategy that puts your products in front of the right decision-makers.

Check out the ECPR team's blog on the buyer's journey with the link below.

www.ecpr.com/2026/07/why-thought-leadership-influences-b2b-buyers-long-before-they-enter-the-buying-cycle

In an industry where exceptional products are the standard, differentiation often comes down to something less tangible:...
08/07/2026

In an industry where exceptional products are the standard, differentiation often comes down to something less tangible: the strength of your brand.

The companies that consistently earn attention, build meaningful industry relationships and establish themselves as trusted voices don't get there by chance. They invest in telling their stories, sharing their expertise and showing up consistently where their audiences are looking.

That's where strategic public relations and marketing can make a lasting impact. Peruse these images with a few brand trust intel points from our team.

Eberly & Collard Public Relations partners with kitchen and bath brands to elevate their presence through integrated PR, digital marketing, social media, content creation and thought leadership—helping them build brands that are recognized long before a buying decision is made.

Explore our kitchen and bath marketing services at the link below.

www.ecpr.com/industries/kitchen-bath

07/31/2026

The traveler's journey begins long before they book. ✈️

Whether you're promoting a destination, hotel, resort, cruise line, airline, tourism organization, or tour operator business, Eberly & Collard Public Relations delivers strategic digital marketing and public relations programs designed to exceed solid-booking KPIs and create measurable branding results.

Ready to elevate your travel or hospitality brand? Let's start the conversation. Click the link below to learn more.

www.ecpr.com/industries/hospitality-travel

07/16/2026

Calling all fans of House of the Dragon, Fourth Wing, How to Train Your Dragon, and all other dragon lovers! Terra Nova Nurseries, one of our long-term clients, has officially launched their dragon- and gemstone-inspired Heuchera FYRE WING™ Series, the world's first lace-leaf heuchera collection and an entirely new morphology for the genus.

Our team has had the pleasure of helping Terra Nova promote this exciting new launch of plants with foliage that has been bred to appear as if the lacy wings of dragons. Keep an eye out for our articles, press coverage and editor-secured interviews in the days and weeks to come.

Watch this video for a look at the new varieties and dragons!

Want to know what goes into earned media placements? At Eberly & Collard Public Relations, every earned placement has a ...
07/06/2026

Want to know what goes into earned media placements?

At Eberly & Collard Public Relations, every earned placement has a strategic process—from developing newsworthy stories and pitching the right editors to coordinating interviews and follow-ups.

The result? Increased visibility, stronger credibility, and valuable online backlinks that can support your brand's reputation and digital presence long after publication.

Contact us today with the link below.

www.ecpr.com/contact

Address

1355 Peachtree Street NE, Suite 1260, GA And 1740 Broadway, Floor 15, New York, NY
Atlanta, GA
30309

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+14045742900

Website

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