Eberly & Collard Public Relations

10/13/2026

Think you have a thought-leadership strategy? Check the starter pack. 👀

Original research? ✓
Associated Press-Style Media Kit ✓
C-Suite Bios Written for Media Members ✓
Executive bylines? ✓
Earned media? ✓
Leadership media trained? ✓
Speaking opportunities? ✓
A consistent publishing cadence? ✓
On-air visibility? ✓

But here’s the piece that makes it all work together: strategy.

Thought leadership isn’t about checking every box just to say you did it. It’s about having a clear point of view, knowing where your expertise belongs and creating a strategy that puts it in front of the right audiences.

Eberly & Collard Public Relations can build the strategy to kick-off and manage your thought leadership program. Explore our thought-leadership expertise with the link below.

www.ecpr.com/expertise

10/07/2026

Traditional advertising can still earn attention. The catch? You have to plan for more than the actual placements.

The strongest traditional advertising campaigns consider:
✔️How much lead time is needed
✔️How often the audience needs to see or hear the message
✔️What can be negotiated
✔️How results will be measured
✔️Whether the audience actually matches your buyers

Because a well-placed ad is only one piece of the plan. Learn more about Eberly & Collard Public Relations' strategic advertising expertise at the link below, and contact our team today to begin your advertising plan.

www.ecpr.com/expertise/advertising

09/23/2026

Justice-impacted people bring more than their stories to this work. They bring knowledge, strategy, leadership, and a firsthand understanding of the systems our communities are working to change.

When lived experience is valued as expertise, the people closest to the barriers can help identify what needs to change and organize others around solutions.

That is the kind of leadership we believe in: leadership rooted in community, strengthened by experience, and committed to creating change for those coming next.

Justice-impacted people belong at the forefront of change. Visit our website to learn more and get involved: www.barredbusiness.org

09/16/2026

Your prospects are now searching online for products or services by asking AI platforms key questions 71% more often that through traditional online search queries. AI provides the answers above the links. Thus, we have entered the era of zero-click search, and every business leader should act now by adding Generative Engine Optimization (GEO) to their business marketing strategy.

If your evolution to ensure your business and brand are being cited by ChatGPT, Claude, Google Gemini, Microsoft Copilot, Perplexity AI, and others is still just a series of upcoming meetings on your calendar, your competitors most likely are going to win the AI Search race. Our Digital Marketing team can help you catch up and, better yet, overtake their headway. Contact ECPR's GEO and SEO strategists at the link below today to get started.

www.ecpr.com/contact

09/16/2026

09/11/2026

Effective public relations measurement goes beyond the surface.

At Eberly & Collard Public Relations, we look beyond the number of placements to understand who was reached, how relevant those audiences are, where our clients stand in the market, and what PR activity is actually doing for the business.

That means measuring more than media hits and social media likes. Metrics like audience relevance, share of voice, website traffic, qualified leads, conversions and other meaningful indicators help connect PR activity to real business outcomes.

The goal isn't simply to report what happened. It's to understand why it matters and use those insights to make smarter strategic marketing decisions moving forward.

Learn more about measuring PR success with the metrics that matter most by reading our blog at the link below.

www.ecpr.com/2026/05/how-to-measure-b2b-pr-success-the-metrics-that-actually-matter

09/09/2026

The people closest to the barriers are often the ones who understand best what needs to change.

Justice-impacted people bring more than their stories to this work. They bring lived knowledge of reentry, incarceration, employment barriers, housing challenges, and the systems our communities are working to change.

That experience belongs in the rooms where solutions are discussed, policies are shaped, and decisions are made.

Nothing for justice-impacted communities should be built without justice-impacted voices at the center.

Join a membership base that educates, organizes, and builds power with justice-impacted people across Georgia.

Click the link in our bio to become a Barred Business member and get involved.

09/01/2026

Back by popular demand: We’re revisiting one of our most-discussed blogs from last year, "Multi-Touch Attribution Models Explained – A PR-Centric Approach."

A form submission or purchase may be the final conversion, but it is rarely the result of just one marketing output or brand interaction. In marketing, the one-hit wonder promotions are dead on arrival. It takes numerous strategic brand touchpoints to feed the customer journey from awareness to action.

That is where multi-touch attribution comes in to play. Instead of giving all the credit to the final interaction, it helps businesses look at the full buyer journey and understand which public relations, advertising digital and marketing campaigns are contributing to KPIs and sales results.

Conversion may be the tip of the iceberg — but there is a lot happening beneath the surface. Tap the link below to read the full blog and learn more.

www.ecpr.com/2025/06/multi-touch-attribution-models-explained-a-pr-centric-approach

08/24/2026

Your best content shouldn't stop working after you select "publish."

At Eberly & Collard Public Relations, we help you get more value from every blog, post and video. By strategically repurposing blogs into social media, thought leadership and other digital assets, we help maximize visibility, strengthen SEO and keep your content working long after it has published.

Check out more resources from the ECPR team with the link below.

www.ecpr.com

08/20/2026

Why do the most results-oriented B2B business leaders and savvy B2C e-commerce brands start planning the forthcoming calendar year's marketing in August?

Because by the time January arrives, the companies with the strongest momentum aren't starting from scratch—they're already executing.

Watch Eberly & Collard Public Relations' latest YouTube video to learn more! Click the link below to watch now.

www.youtube.com/watch?v=YXcQpSbpkGY