11/14/2025
Good morning and happy Friday. I wanted to share an email I received from our apparel supplier about pricing. We where warned in June that prices would most likely go up in 2026 and while we where hopeful they would not it appears that they are and some are going up quite a bit. We work very hard to keep the cost down the best we can for our customers and we will continue to do the best we can. Unfortunately its the new world we live in where everything just cost more. I just wanted to share this a give everyone a heads up on what's coming. Hope everyone has a great weekend !!!
Partners and friends,
I know it’s a busy time for everyone and I wish you a wonderful holiday season ahead.
In the summer, I let you know we would hold prices through the end of 2025. We have, and I’m pleased to say we’ll honor that promise for the rest of the year.
Unfortunately, the small price adjustment we made in June wasn’t enough to offset the significant cost increases we’ve faced. As a result, prices on many SanMar products will increase in January.
Because tariffs vary greatly between our sourcing countries, it’s impossible to make a simple flat rate increase like we did in the summer. So we're approaching this brand by brand and category by category, being as careful as we can.
On average, prices will increase by about 5%. The full list of styles with price changes is available here.
I know this isn’t welcome news. We have done all we can to pass on the smallest possible increase.
Since tariffs were announced eight months ago, we’ve been working hard to minimize their impact on you. We have negotiated with our sourcing partners to lower prices. We moved products out of higher tariff countries, re-sourcing approximately 40% of our styles. And we absorbed a significant amount of costs ourselves.
We hope this will be the only time we raise prices in 2026, but we need to see stability in tariffs before we can commit to that. It remains a dynamic time—you have our promise to always be transparent and do the right thing for you, our customers.
As always, we appreciate your partnership. I know you have choices where you buy your apparel. We’ll continue to work every day to earn your trust and your business.
Best,
Jeremy Lott