George P. Johnson Experience Marketing

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George P. Johnson Experience Marketing GPJ is the world's leading strategic experience marketing agency. We remove the distance between brands and consumers.

Everything we plan, everything we imagine, everything we create, everything we deliver … Is in service of EXPERIENCE. GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

10/16/2026

From taking over host cities beyond the arena to turning true loyalty into un-buyable status and rallying the athlete in everyone, brands are moving past the standard sponsorship, giving audiences tangible means to participate, perform, and belong.

Fresh, actionable experiential insights as we begin to peel away at the Business of Sport.
https://www.gpj.com/news-insights/2026/10/experience-intelligence-september-26/

Step inside the new Gibson Garage Miami, an immersive 8,000-square-foot brand experience and retail space 🔥Driven by the...
10/15/2026

Step inside the new Gibson Garage Miami, an immersive 8,000-square-foot brand experience and retail space 🔥

Driven by the joy of connecting with the local music scene and international travelers alike, Gibson looked to GPJ to create a dynamic environment that blended experiential marketing with flexible retail architecture. Located in the vibrant Wynwood district, the space features Gibson's signature rotating 250-guitar conveyor and custom showrooms that seamlessly transform into an engaging live event venue! 🎸🌴

Not everything measurable is meaningful 👀📊Great experiences create connections. But how do we understand the impact thos...
10/14/2026

Not everything measurable is meaningful 👀📊

Great experiences create connections. But how do we understand the impact those connections make?

That's where GPJ's Experience Intelligence System™ (EIS) comes in—bringing strategy and measurement together to turn event data into meaningful insights your C-suite can't ignore.

Dive deeper into experiential measurement in our latest Event Marketer feature, 3 Insights on Measuring Business Impact https://www.eventmarketer.com/article/experience-intelligence-3-insights-on-measuring-business-impact/

Does strategy drive creativity, or is it the other way around? GPJ's very own Elizabeth Bikowski is headed to the stage ...
10/13/2026

Does strategy drive creativity, or is it the other way around? GPJ's very own Elizabeth Bikowski is headed to the stage at IMEX America to tackle that question (and a few others) alongside fellow industry leaders 🔥💪

Check out Elizabeth's session here 🔗 https://america.imexevents.com/participants/394039

Asking the right questions long before a project kicks off profoundly shapes how attendees move, connect, and interact a...
10/13/2026

Asking the right questions long before a project kicks off profoundly shapes how attendees move, connect, and interact across every zone of an activation.

By evaluating participation, sentiment, and business impact at the zone level, the Experience Intelligence System™ (EIS) turns complex multi-touchpoint data into an actionable enterprise framework. Built on human-led benchmarking, EIS empowers global brand leaders to see past the horizon with real confidence.


www.gpj.com/eis

Today we honor the enduring sovereignty, culture, and vitality of Indigenous communities across the nation, celebrating ...
10/12/2026

Today we honor the enduring sovereignty, culture, and vitality of Indigenous communities across the nation, celebrating those who have long cared for these lands and continue to inspire our future.

In observance of Indigenous Peoples' Day, our U.S. offices will be closed on Monday, October 12th.

Genuine curiosity and deep audience awareness drive a better strategic approach to measuring what works—and learning fro...
10/06/2026

Genuine curiosity and deep audience awareness drive a better strategic approach to measuring what works—and learning from what doesn’t.

When brand leaders see a single, unified benchmark to visualize how experiential investments perform across the entire project lifecycle, new possibilities open up. The Experience Intelligence System™ (EIS) turns isolated event metrics into a continuous learning loop, optimizing global portfolios and transforming live engagement into compounding business growth. It's , scaled globally.

See and in action in our latest case study:
https://www.gpj.com/case-study/enterprise-scale-meets-empirical-proof/

How do you create experiences that earn attention, build fandom, and drive business value?Catch Fiona Bruder (Global CEO...
10/06/2026

How do you create experiences that earn attention, build fandom, and drive business value?

Catch Fiona Bruder (Global CEO, GPJ) and Chris Reinhard (SVP & ECD, Motive) in conversation, moderated by Karlene Palmer-Mcleod (Proximo Spirits).

📍 Tru North’s Creator Playbook | One Times Square | 🗓️ Oct. 7th

Request an official invitation here! 🔗 https://luma.com/q54i7qn6

Is traditional sports marketing falling short of your commercial goals? Mass awareness and brand equity are great, but w...
10/05/2026

Is traditional sports marketing falling short of your commercial goals?

Mass awareness and brand equity are great, but when the bottom line requires a measurable return, traditional sponsorship approaches often fall short.

Join Jonathan McCallum, GPJ's SVP & Managing Director, Europe , at Leaders Week London to hear his insights on the topic.

"There are many positive aspects of associating your business or brand with sport. Traditionally this has been to achieve mass awareness, reach a targeted audience or create an equity in association. But if the core strategic reason is measurable return, the traditional approach can leave commercial objectives unfulfilled. At Leaders in Sport I will be providing a perspective on the Commercial Playbook to win." — Jonathan McCallum

We're in a state of mind. As September gives way to October, our teams brought a kaleidoscope of global client activat...
10/02/2026

We're in a state of mind. As September gives way to October, our teams brought a kaleidoscope of global client activations to life, giving audiences the space to learn, connect, and live out every brand story.

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1914 Taylor Point
Auburn Hills, MI
48326

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