His background is in advertising where he worked with Chiquita, Little Caesars, Kodak, Faygo, IAMS Pet Food, Red Roof Inns, and the Michigan and Hoosier Lotteries to enhance their brands and generate sales. He has provided marketing services for law firms in Michigan as well as other states across the USA. from the University of Detroit Mercy, and a B.A. in Business Administration and a B.A. in In
terpersonal Communications from the University of Olivet. He teaches Consumer Behavior classes in the Marketing cirriculum at Rochester University, and is the Chair of the Auburn Hills Tax Increment Finance Authority (TIFA).