Rhodes Porter LLC

05/29/2026

If slower in store music during quieter hours encourage people to stay a little longer, increases shopping spend. Does Fast background music on your reels encourage impulse buys or would slower music allow additional purchase decisions?

One of the most fascinating parts of marketing psychology is realizing how much people are influenced by things they barely notice.

There’s a famous supermarket study by Ronald Milliman that found shoppers spent 38% more when slow music was playing compared to fast music. Why? Because slower music literally slowed people down, giving them more time to browse, linger and buy.

And it’s not just grocery stores. Even brands like reportedly adjust the BPM of their playlists depending on the time of day. Faster music during lunch rushes to keep lines moving. Slower music during quieter hours to encourage people to stay a little longer.

It’s such a good reminder that marketing isn’t always about the big flashy campaign. Sometimes it’s the subtle details (the atmosphere, the pacing, the feeling you create) that shape behavior the most.

(Now we can’t walk into a store or restaurant without noticing the music playing 😅)
✏️: Hubspot

05/23/2026

The Augusta Richmond County MSA multigenerational households will be interesting to watch as subsidies, jobs and inflation shifts. In a decade the CSRA has seen a .8% increase.

Multigenerational living is rising as housing costs stay high. Nationally 3.8% of households are multigenerational, but Riverside and Honolulu reach 8.9%, with McAllen at 8.5% and Stockton at 8.1%.
Find more on multigenerational homes: https://www.nar.realtor/blogs/economists-outlook/riverside-san-bernardino-ontario-ca-where-multigenerational-living-stands-out

05/20/2026

Build a business development strategy with the internal
communications and external markets in mind - Build a strategy to win.

Stay Focused Mean Business | Rhodes Porter

05/19/2026

How can we help you Stay Focused and Mean Business?

Helping your business meet its goals is the Rhodes Porter goal. We aim to serve 200 businesses across the CSRA two states, Georgia and South Carolina.

Last year Rhodes Porter provided services to over 85 for-profit businesses and not for profit organizations.

05/18/2026

Rhodes Porter strategic planning process goes beyond to-do tasks. Leaders have a playbook that is consulted against external and internal challenges becoming a real business game changer.

Strategic Plans are mandatory for some departments and organizations. Making the deliverable mandatory, staff leaders can treat the process of creating the valuable priorities like brainstorming exercises.

That process produces a list of tasks versus prioritization of focus clarity and resources; leading to items being checked off the list not measured benefits moving the needle and goal post movement.

Stay Focused Mean Business | RHODES PORTER

05/18/2026

The next step, (for tourism) .. HE SAID "is that this will feed into more restaurants, hotels and retail shops" - SHE SAID "it’s also that same person venturing out for a cup of coffee or dinner or stopping at shop."

North Augusta has a reached a stage in its local tourism where the city is now seeing the kind of private investment that can promote it further. (Full story below.)

05/17/2026

Georgia Procurement event held at the Augusta University - Rhodes Porter was ready to provide technical assistance to help small businesses Win Big with state departments

Stay Focused Mean Business |
Special Thanks to our Sr Consultant Ms. Cynthia Rhodes

05/16/2026

Employing the Central Savannah River Area (CSRA) and building a strong Aiken County

05/09/2026

See why Sally Roberts of Sizemore staffing said burnout is more prevalent in women

The North Augusta Chamber of Commerce Women in Business event focused on burnout and how to be resilient. (Full story below.)

05/08/2026

America’s Seed Fund Week is back!

Join us next Tuesday-Thursday for this free online event that will help connect entrepreneurs developing new, innovative tech to resources, services, and more.

This year’s event includes:
✅ Small Business Innovation Research and Small Business Technology Transfer program director sessions focused on manufacturing, energy, and health.
✅ Educational programming covering SBIR/STTR basics, agency overviews, and how to prepare stronger proposals.

Register now: bit.ly/2026ASFWeek

05/05/2026

Real estate fuels local economies. Each home sale sparks about two jobs and over $130,000 in activity, and in some states the sector tops 20% of GDP. Where does your state stand?
https://www.nar.realtor/reports/state-by-state-economic-impact-of-real-estate-activity