03/10/2023
One of my clients earned her first $100k as a coach without creating any content during her initial year in biz.
No blogs, podcasts, email lists, opt-ins, PDFs, or webinars.
Surprisingly, many coaches create a lot of content but can’t attract clients.
Simply creating content doesn't guarantee that clients will come to you.
Content needs to be seen to work.
When starting out, you don't have an audience, so all the content you create goes to waste. While it's advisable to create content, you shouldn't spend all your time doing it.
You need to understand the reason behind creating it. Initially, it's to find your voice, reinforce your confidence in yourself, and keep the excitement of your business alive. However, it doesn't create clients.
The foundation of clients is built on relationships. The relationship you build is what entices others to check out your content. Without it, you're simply performing to an empty audience.
Rather than concentrating exclusively on content creation, focus on meeting people and establishing relationships. These relationships can potentially turn into clients asking to work with you. When you know how to create meaningful relationships, you have the key to earning money. You don't have to be pushy or creepy to make a lot of money. You simply need to create room for clients to approach you and request to purchase.
If you know how to create relationships, you'll get clients more quickly than you can create your next free training. Don't be the coach who has all the content but no clients. Be the coach who has all the clients and a wealth of content pouring out of you from working with clients every day.
My ability to see your strength and help you with steps, mindset, and tap into your own unique power to grow your business is what we do in my 1:1 coaching program. Sign up today and have your most successful year ever. DM me now to learn more.