Acting Executives

03/18/2024

Is your law firm's intake system a well-oiled money making machine? Are you getting the highest return possible on your marketing spend? Do you know the close rate for each person in your firm who handles new potential clients (PNC's)?

We will discuss how to overcome the lack of available talent and ineffective leadership in legal intake as well as how to take advantage of existing and new technology.

𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗝𝗼𝗶𝗻 𝗨𝘀? 𝗢𝘄𝗻𝗲𝗿𝘀, 𝗜𝗻𝘁𝗮𝗸𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀, 𝗜𝗻𝘁𝗮𝗸𝗲 𝗧𝗲𝗮𝗺 𝗠𝗲𝗺𝗯𝗲𝗿𝘀, 𝗛𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀.
𝗠𝗮𝗿𝗰𝗵 𝟮𝟲𝘁𝗵 𝗮𝘁 𝟭𝗽𝗺 𝗖𝗗𝗧

• What would your revenue and profit look like at the end of the year if you can 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗼𝘀𝗲 𝗿𝗮𝘁𝗲 𝗯𝘆 𝟭𝟬%?
• How about getting 1, 2, or 𝗺𝗼𝗿𝗲 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 per month?
• How about the idea of getting more clients, all while 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?
• Are you implementing 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗼𝗿 𝗔.𝗜 𝘁𝗼𝗼𝗹𝘀 in your intake process?

R͟E͟G͟I͟S͟T͟E͟R͟ ͟H͟E͟R͟E͟:͟ 867a84e0-9086-40f4-bee6-aa59e5f5e2c7@b5ab0366-49d1-4d4a-bec9-2e614759a3e9" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/867a84e0-9086-40f4-bee6-aa59e5f5e2c7@b5ab0366-49d1-4d4a-bec9-2e614759a3e9

01/04/2024

From crisis to teachable moment. How a leader reacts in stressful situations will set the tone and example for their employees.

https://www.linkedin.com/pulse/i-just-made-20000-mistake-im-totally-getting-fired-jon-cumberworth-wma2f

12/19/2023

Treating your law firm as a business means tracking potential clients from the lead source all the way to sign-up or rejection. This isn't just for law firms, but many businesses struggle to implement a system for lead tracking to help them gain clarity on where their clients are coming from and how they should then utilize their marketing budgets to maximize ROI. We put this video together to talk about what a lead source is versus channels or communication methods.
Main takeaway should be that EVERY lead (potential client) should have a lead source attributed to it. Enjoy

Jon Cumberworth describes how to structure and address tracking the lead source, channel, and communication method that potential new clients use to connect ...

12/13/2023

𝐖𝐄𝐁𝐈𝐍𝐀𝐑 𝐀𝐍𝐍𝐎𝐔𝐍𝐂𝐄𝐌𝐄𝐍𝐓!
We are very excited to have Leah Miller, MBA join Jon Cumberworth on Tuesday, Dec 19th for a free webinar to help law firm owners and leaders understand the financial health of their business. Leah is an experienced CFO and will share her tips and advice on how law firm owners can gain an understanding of their finances. Don't miss it and sign up to save your seat! Register and we will get you the recording if you can't make it.
2b5f5088-191e-4dbc-86d1-46cc930564dc@b5ab0366-49d1-4d4a-bec9-2e614759a3e9" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/2b5f5088-191e-4dbc-86d1-46cc930564dc@b5ab0366-49d1-4d4a-bec9-2e614759a3e9

12/06/2023

Law Firm Owners....Tracking close rates, reasons for rejecting a lead, and reasons for losing potential clients is critical to understanding how to improve your sales and marketing efforts. Too many businesses and firms do a poor job of maintaining and updating data that can be used to either save thousands of dollars or increase revenue. Understanding why a potential client doesn't sign with your firm or why your marketing is generating "bad" leads requires consistent and reliable systems.
Take a few minutes and watch this video about close rates and tracking reasons for rejection to learn how you can implement a more data driven approach to intake.

Jon Cumberworth describes the importance of tracking close rate and the reason for rejection with potential clients for law firms. Understanding how to calc...

12/04/2023

Treating your law firm as a business means tracking potential clients from the lead source all the way to sign-up or rejection. This isn't just for law firms, but many businesses struggle to implement a system for lead tracking to help them gain clarity on where their clients are coming from and how they should then utilize their marketing budgets to maximize ROI. We put this video together to talk about what a lead source is versus channels or communication methods.
Main takeaway should be that EVERY lead (potential client) should have a lead source attributed to it. Enjoy

Jon Cumberworth describes how to structure and address tracking the lead source, channel, and communication method that potential new clients use to connect ...

11/28/2023

Join us on Wednesday, Nov 29th at 11:00am Central as we discuss how your law firm can get more clients, reduce cost per client acquisition, and implement long-term growth strategies.
Kevin Tully is the former CMO of a high-growth, multi-state personal injury firm, and he will share his tools and tactics for consistently generating more of the cases you want. Register today:

Microsoft Virtual Events Powered by Teams

10/19/2023

Transforming One Video into a Wealth of Content for Law Firm Owners
Written by: Jon Cumberworth

As a law firm owner, you're aware of the power of video in effectively conveying complex legal topics and showcasing your firm's expertise. But did you know that a single video has the potential to be a gold mine of valuable content? In this blog post, we will explore how you can repurpose your videos to generate a plethora of content that will elevate your online presence. Let's dive in!

Continue Reading: https://actingexecutives.com/transforming-one-video-into-a-wealth-of-content-for-law-firm-owners/

10/11/2023

Strategies for Sustaining Your Purpose in Practice
Written by: Jon Cumberworth

In the competitive legal industry, maintaining a connection to your passion is what may ultimately determine your success. As the owner of a law firm, challenges are bound to arise and may even weigh on your energy and drive. At Acting Executives, we understand you likely started your law firm with the goal of delivering legal advice and expertise, not building a business. We are often in need of reminders and exercises to guide you in reigniting your passion for the legal profession and maintaining that energy for your law firm.

Continue Reading: https://actingexecutives.com/strategies-for-sustaining-your-purpose-in-practice/

10/05/2023

Scaling Up: Key Strategies to Take Your Law Firm to the Next Level
Written by: Jon Cumberworth

Running a law firm is more than just practicing law - it's about guiding your business in the direction of sustained growth. At Acting Executives, we are acutely aware of the unique challenges that small to mid-sized law firms encounter when planning to scale up. In this detailed guide, we delve deeper into core strategies that can empower you to elevate your law firm and achieve lasting growth.

Continue Reading: https://actingexecutives.com/scaling-up-key-strategies-to-take-your-law-firm-to-the-next-level/

09/28/2023

Efficiency in Action: Process Implementation for Busy Law Firms
Written by: Jon Cumberworth

Efficiency is Necessary for Scaling Your Law Firm:
In the realm of law, success hinges not only on legal expertise but also on the efficient management of processes. At Acting Executives, we understand the challenges faced by small to medium-sized law firms in balancing legal matters with complex business operations. In this blog post, we will explore the significance of process implementation and provide actionable insights to help busy law firms streamline their operations for enhanced efficiency.

Efficient processes form the foundation of thriving law firms. They ensure seamless task ex*****on, optimize resources, and promptly meet client needs. Here are key strategies to effectively implement processes and transform your law firm's operations:

Continue Reading: https://actingexecutives.com/efficiency-in-action-process-implementation-for-busy-law-firms/

09/26/2023

Leadership in Law: Practices to Motivate and Lead Your Firm
Written by: Jon Cumberworth

To develop a successful law firm, leadership will play a critical role - not just in the courtroom, but also behind the scenes, guiding the business towards positive outcomes. Law firm owners grapple with the dual responsibilities of excelling as a legal professional and running a successful business. This challenge is particularly prevalent among small to medium-sized law firms because the owner or partners are often wearing multiple hats and are stretched too thin. Adopting consistent and simple leadership practices can empower these law firm owners to inspire their teams, streamline operations, and drive their firms towards sustained growth.

Continue Reading: https://actingexecutives.com/leadership-in-law-practices-to-motivate-and-lead-your-firm/