10/13/2026
Attending the Texas Chapter's American Planning Association's State Planning Conference this week? Make sure to see Lionheart Principal Abby Gillfillan's panel discussion - A Texas Toolkit: Designing Voluntary Development Programs That Work
October 14, 2026
3:30 PM-4:30 PMCT
Meeting Room 7
Voluntary developer incentive programs like density bonuses, transfer of development rights, and pattern zones trade additional entitlements, streamlined processes and fee waivers for public benefits. These programs are gaining renewed attention across Texas as communities look for ways to encourage housing production and other policy outcomes without imposing more mandates. But a program only works if developers actually opt-in to using them. This session focuses on the best practices and considerations for designing voluntary programs that are usable in practice, not just on paper.
Panelists will explore what separates a program that gets used from one that sits on the shelf: how to calibrate incentives so the math works for developers, how to structure entitlements so they deliver real public benefit, and how to anticipate the political and administrative hurdles that can undermine implementation.
Luke Foelsch (EPS) will unpack the market and proforma realities that determine whether an incentive is generous enough to move the needle, drawing on his work evaluating development economics across the country. Annie Flom (City of Austin) will share lessons from Austin's recent exploration of a transfer of development rights program designed to support historic preservation. Abby Gillfillan (Lionheart Places) will connect these local design choices to the broader housing policy landscape, including emerging state and federal legislation aimed at encouraging housing production such as Texas’s SB840 and the recently adopted 21st Century ROAD to Housing Act.
Attendees will leave with a practical framework for designing, calibrating, and defending voluntary developer programs and for making the case to elected officials, staff, and the development community that a well-designed incentive program can be a powerful tool for achieving policy outcomes.
Panelists:
Luke Foelsch, Vice President: Economic and Planning Systems, Inc.
Abby Gillfillan, Principal: Lionheart Places