Whizard Strategy

Whizard Strategy Solving sales and marketing problems for building material manufacturers.

Whizard Strategy helps building material manufacturers solve tough sales and marketing problems. Whizard Strategy is changing the way building materials companies market their products and services—it’s less about the checkbook and more about the strategy. As a dynamic speaker, business strategist and marketing expert, Mark Mitchell brings ideas that create change, increase sales and stop spending

for the sake of spending. Your marketing should support your business and drive revenue, not deplete your resources!

11/01/2023
Better ways to sell architects than exhibiting at AIA.
09/21/2023

Better ways to sell architects than exhibiting at AIA.

I returned from the AIA show recently and I’m still shaking my head at some of the things I saw. It’s a great conference - if you’re an architect. If you’re a manufacturer, it’s a frustrating event. I saw several building materials reps standing at their booths, waiting patiently for traff...

How to create winning building materials sales presentations.
06/22/2023

How to create winning building materials sales presentations.

I’ve gone on more sales calls than I can count. I’ve seen building materials salespeople try to sell every type of product to every type of customer - architects, distributors, dealers, contractors, engineers, big boxes and owners. It didn’t matter who we were meeting with, however. Because mo...

Better ways to sell architects than exhibiting at AIA.
06/21/2023

Better ways to sell architects than exhibiting at AIA.

I returned from the AIA show recently and I’m still shaking my head at some of the things I saw. It’s a great conference - if you’re an architect. If you’re a manufacturer, it’s a frustrating event. I saw several building materials reps standing at their booths, waiting patiently for traff...

Great time at the welcome reception for the Whizard Summit.
05/01/2023

Great time at the welcome reception for the Whizard Summit.

04/28/2023

This is part two of my series on being more successful with fewer salespeople. Be sure to check out part one if you haven’t yet. We might eventually need a new name for field sales reps. At the moment, they’re still putting boots to the ground and making sales calls in person. But more and more ...

06/16/2022

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101 Colorado Street
Austin, TX
78701

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+17207751184

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