The Responsibility Company, Austin, TX (2026)

11/11/2025

For Immediate Release

New CEO and Owner: Mikko Sorvari Takes the Helm at The Responsibility Company™

Austin, TX — November 11, 2025 —

The Responsibility Company has named Mikko Sorvari as Chief Executive Officer and new owner, following the transition from founder Christopher Avery, Ph.D. An accomplished executive coach and President of EMCC Global, Sorvari will accelerate the company’s impact and scale The Responsibility Process® worldwide.

Mikko Sorvari is uniquely positioned to lead The Responsibility Company Inc. into its next chapter. With 15 years of dedicated study and application of The Responsibility Process, he has integrated its principles into his work as a teacher, coach, and mentor.

His extensive experience in executive leadership development and international collaboration will be instrumental in expanding the company's global reach and influence.

"Taking ownership of The Responsibility Company is an honor and a profound responsibility," said Sorvari. "Christopher's groundbreaking work has transformed countless lives, including my own, and I am dedicated to amplifying that legacy. We will continue to innovate in leadership development, integrating global perspectives to help more people and organizations thrive in an ever-changing world while staying true to the purpose and vision."

Dr. Avery, who developed The Responsibility Process based on his research into how people approach ownership, expressed his full confidence in the transition. The framework has become a cornerstone for high-performance cultures at major corporations, including IBM, Whole Foods, and PayPal.

"I am elated to pass the torch to Mikko Sorvari, whose passion for leadership transformation aligns perfectly with our mission," said Avery. "The Responsibility Process has been foundational to Mikko’s work for more than a decade. His proven ability to apply this thinking to energize company cultures and guide senior executives makes him the ideal successor. I have witnessed the joy and inspiration he brings to his clients and look forward to seeing the company's continued impact as I step into an advisory role."

Under Sorvari's leadership, The Responsibility Company will maintain complete continuity for its acclaimed programs, including Responsibility Mastery, Responsibility Immersion, private mentoring, and corporate solutions.

Clients and community members can anticipate an enhanced experience through several strategic initiatives designed to increase accessibility and impact.

Key growth plans include transitioning to a subscription-based service model to scale offerings, launching a new EMCC Global-accredited team coaching program centered on The Responsibility Process, and expanding corporate training solutions to meet growing market demand. These initiatives will be supported by an enhanced digital infrastructure to streamline the user experience.

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About The Responsibility Company™

The Responsibility Company helps individuals and organizations master personal responsibility through The Responsibility Process, a framework for unlocking freedom, choice, and power. Founded by Christopher Avery, Ph.D., the company provides world-class courses, mentoring, and tools to foster high-functioning, self-led cultures worldwide.

Media Contact

Christopher Avery [email protected]

Mikko Sorvari [email protected]

02/26/2025

7 DAYS

Want to create positive change in your life?

Want to handle problems, upsets, and anxiety with confidence, clarity, and success?

Want to stop coping and start growing?

Responsibility Immersion begins in only 7 days, on March 5th.

An innovative, change-enabling 20-week deep dive into building stronger patterns of thinking, supporting you in learning how to choose, create, and attract more of what you want.

Find out more at https://responsibility.com/23v5

02/14/2025

NOT JUST 9 TO 5

Happy Valentine’s Day to all who observe, and Happy Galentine’s/Palentine’s/etc to those who mark the date differently!

Is taking ownership of what you do only for your professional life?

It takes effort to do the work to own choices and outcomes. It’s easy to see how it would be nice to have a “rest” from all that.

Sometimes, leadership skills can feel like “that’s for work, not my personal life.”

Ever find yourself laying blame on your partner or family members, justifying your choices, feeling ashamed, or doing things out of obligation?

That’s not what you want to feel like in your personal life, is it?

Think about this -

What upsets could you eliminate if you own every moment, professional and personal?

You can do that by building a practice of Responsibility, and growing it until it no longer feels like work - it’s just what you do every day.

Find out more at https://responsibility.com/uuv4

02/03/2025

BUT/AND

Do you use ‘but’ when you’re talking to yourself?

“I want to go to the gym, but I’m too tired (to go).”

‘But’ is a tell that you’re in a coping mental state. You’ve chosen not to go, and to negate wanting to go to the gym. You don’t give ‘going to the gym’ a fair shot.

‘But’ invalidates a want that makes you uncomfortable, so you can avoid discomfort.

Replace ‘but’ with ‘and’ - “I want to go to the gym, and I’m too tired.”

‘And’ acknowledges both parts as valid.

When you validate all of your options, you give yourself the chance to truly choose between them.

Ask why you want each choice, and which you want more. Then choose with clarity.

This is Confront - facing what’s uncomfortable, understanding it, and deciding if the want or the discomfort is what you choose.

It’s the secret to doing and having more of what you really want, instead of what you’re ‘comfortable’ with.

Try listening for ‘but’, and replace it with ‘and’ to support your Confront. You’ll find yourself with growing clarity and power.

Responsibility Immersion® helps you grow your Confront and have more of what you want. The next 20-week experience begins 5 March 2025.

Learn more at https://responsibility.com/8w3

01/27/2025

WANT TO, NOT HAVE TO

“I have to get this stupid report done.”
“I really don’t want to have that conversation with Doug, but I guess I have to.”
“I just have to figure out a way to get this done”

You’ve probably practiced “being responsible” and “doing what you have to” for years.
That’s known as Obligation in The Responsibiity Process®.

You also probably know this -

Your biggest wins come when you’re 100% committed.

The difference in outcomes between “have to” and “want to” is huge.

Developing your Responsibility practice helps you turn “have to” into “want to” more and more often.

The next Responsibility Immersion® experience begins 5 March 2025.

Check it out at https://responsibility.com/zoei
But only because you want to.

01/24/2025

CHANGE IS HARD

When you’ve never gone to the gym, it can be hard to go the first time.

When you want to give up a habit, like smoking, or drinking, it’s hard.

Learning how to take ownership of your life is hard.

One thing that makes it easier to deal with is support. Having another person, or a group, invested in your effort to change makes it 70% more likely you’ll succeed(†).

Responsibility Immersion is a 20-week experience focused on supporting your growth and change to become more powerful, more free, more able to choose.

The next Responsibility Immersion experience begins 5 March 2025.

It could be the support you need to make a change.

Request a free 7-day no-selling email series “Responsibility Immersion What, Why, and Who.”
Details at https://responsibility.com/koui

(†) https://askwonder.com/research/i-d-statistics-science-behavior-change-upcoming-presentation-reputable-places-08ibbdmhd

01/22/2025

DITCH THE PROGRAM

Ever have a boss who yelled at you? Pretty unpleasant.

Take a big risk and have it go “boom” in your face? “Not doing that again!”

Now you don’t want to say things that make your boss yell. You don’t want to take big risks.

The human brain is good at learning from experiences. Just a single experience can leave us with a “program” that we run when we feel like it’s happening again.

You end up stuck with an unconscious program that blocks you from what you really want.

How do you change this, and ditch the program?

Awareness gives you the chance to choose something different.

Awareness is the start - paying attention to what it feels like when it’s happening, so you can make a more powerful choice.

Awareness is one of the 3 Keys to Responsibility, along with Intention and Confront. Learn how to develop all three in Responsibility Immersion. The next 20-week experience begins 5 March 2025.

Do you want to learn more?

Request a free 7-day no-selling email series “Responsibility Immersion What, Why, and Who.”
Details at https://responsibility.com/ifz4

01/20/2025

SAYING THE RIGHT THING THE RIGHT WAY

Have moments where you figure out what you wish you said (much) later?

We react to the energy that someone shares with us. When someone is angry or upset and they engage with us, we unconsciously start to reply with that energy.

A question that can help -

Feel their energy, and yours. Ask yourself, “What energy do I want to respond with?”

Using your Awareness and Intention gives you a chance to escape the trap of matching emotions unconsciously, and more chance to say the right thing the right way.

Learn how you can grow your Intention and Awareness,, and will unlock ever-greater ability to respond in situations where you now often react.

The next 20-week Responsibility Immersion experience begins 5 March 2025.

Do you want to learn more?

Request a free 7-day no-selling email series “Responsibility Immersion What, Why, and Who.”
Details at https://responsibility.com/f5hz

01/14/2025

LEAD YOURSELF FIRST

All leadership starts with self-leadership. How you lead yourself determines how you lead others.

Leadership is Responsibility (with a capital “R”). Period.

Leadership happens when you:
• Take ownership of something bigger than you, like a project, objective, or some problem you see in the world.
• Attract others to help you produce results that matter.

That’s it.

Develop profound self-leadership in Responsibility Immersion. The next 20-week immersive experience begins 5 March 2025.

Do you want to learn more?

Request a free 7-day no-selling email series “Responsibility Immersion What, Why, and Who.” Click to check it out:
https://responsibility.com/4szg

01/09/2025

THIS YEAR WILL BE DIFFERENT

Resolutions capture what we want to change, and they often fail.

Why?

Our resolutions often express what we ought to do but not always what we want to do.

“I ought to lose weight” is a different energy than “I’m excited to get fit and enjoy being fit.”

When you have to do what you don’t want to do, that’s a coping strategy we call Obligation.

Obligation is uncomfortable and leads to looking for a way out. It’s easier to stop going to the gym than feeling the obligation every time you go.

Transforming “ought to/have to” into “want to” taps into your full power and ability to change and grow.

Responsibility Immersion teaches you how. The next 20-week immersive experience begins 5 March.

Learn more - request a free 7-day no-selling email series, “Responsibility Immersion What, Why, and Who.”
Details at https://responsibility.com/4de4

To your Freedom, Choice, and Power in 2025!

The Responsibility Company

11/11/2025

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