Clarity Marketing Support, Inc

08/02/2024

If you’re not promoting using video, you’ve fallen behind.

On this episode of The B2B Marketing Mindset, we welcome Mark Wonderlin of Mosaic Media to discuss the three videos that are essential to drawing in prospects.

Watch the full episode here: https://b2bmarketingmindset.com/3-must-have-videos-to-supercharge-your-sales-funnel/

06/15/2024

Big businesses often bring in outsiders to keep things moving along smoothly; whether it's due to the associated costs, or the assumption that facilitators aren't necessary on a smaller scale, small businesses are hesitant to do the same.

On this episode of The B2B Marketing Mindset, Bill and Pete discuss how outside facilitators can bring value to businesses of all sizes.

Watch the full episode here:

Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions.

06/05/2024

If you're in the business of service or expertise the letters R-F-P should send a shiver down your spine.

On this episode of The B2B Marketing Mindset, Pete and Bill discuss "Request For Proposals," a useful tool for procuring durable goods, but it's a disaster for all parties when dealing with expertise.

See the full episode and more at:
https://b2bmarketingmindset.com/rfp-everybody-loses/

RFP's are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process. We'll be discussing why our firms have a blanket policy on any RFP that comes across our desks - we file them in the circular file...

05/30/2024

Despite being on the same team, sales and marketing teams are always at each other's throats.

On this episode of The B2B Marketing Mindset, Pete and Bill are joined by Scott Thomas, to discuss the different perspectives at play, and how to mend the rift between sales and marketing. Let's give peace a chance.

See this full episode and more at:
https://b2bmarketingmindset.com/sales-and-marketing-wars-why-cant-we-just-get-along/

05/14/2024

We are giving the five DON’Ts for marketing in 2024 (there are probably a lot more than five but it’s a start).

In this episode of The B2B Marketing Mindset, Pete and Bill discuss what marketing follies to avoid.

https://b2bmarketingmindset.com/5-marketing-donts-for-2024/

05/03/2024

On this episode of The B2B Marketing Mindset, we welcome special guest Steve Harper to discuss how to make the most of your professional network and drive more referrals and word of mouth for your business.

https://b2bmarketingmindset.com/how-to-get-more-referrals-from-your-professional-network/

04/30/2024

If you could name two things to help boost a company's growth, what would they be?

In this episode of The B2B Marketing Mindset, Pete and Bill cover two fundamental operational pieces that virtually ensure growth.
https://b2bmarketingmindset.com/two-silver-bullets-for-growth/

It blows my mind that so many companies don't know these two fundamental operational pieces that virtually ensure growth - or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We'll break each down so you understand how they work and shar...